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Cannes Lions School of Creativity: il corso online gratuito e in anteprima

LIONS Live prenderà vita tra il 22-26 giugno: per celebrare l’evento e in collaborazione con la piattaforma digitale 42courses, è possibile seguire in anteprima uno dei corsi della School of Creativity, corsi online certificati da Cannes Lions e disponibili gratuitamente in occasione dell’evento LIONS Live.

Abbiamo riservato in anteprima uno dei corsi che sintetizza – attraverso l’esperienza dei creativi più premiati – gli elementi più importanti da coltivare per una carriera creativa di successo. 

Dieci lezioni che spiegano come applicare la conoscenza dell’essere umano (e non semplicemente del consumatore) a progetti sempre più ruggenti. Ogni sessione presenta lavori premiati a Cannes accompagnati da commenti di esperti e grandi creativi, come Trevor Robinson, Rory Sutherland e Debbi Vandeven. 

Iscriviti ora, è gratis.

#LIONSlive


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Learning from the best: Giocare con il contesto #LIONSLive

I Brand che considerano il contesto come parte integrante del loro messaggio riescono a emergere dal rumore di fondo, creare memorabilità e superare le più classiche barriere di comunicazione. 

Per dimostrarlo coi fatti, ecco una selezione di tre progetti premiati dai Cannes Lions che mostrano come contenuto + contesto possono realmente fare la differenza.

The Street Store, The Haven Night Shelter, M&C Saatchi Cape Town, 2014

Guarda il video originale su Creativity Moves Us Forward

Un interessante twist dell’atto di donare abiti ai senza tetto. Qui l’obiettivo era creare awareness per The Haven Night Shelter. Dando ai senza tetto l’opportunità di scegliere i propri vestiti tra quelli messi a disposizione dalla charity attraverso un pop-up store fisico, l’esecuzione propone anche un’originale risposta al bisogno emozionale degli homeless, che solitamente sono invece forzati ad accettare passivamente quello che gli viene assegnato. 

La forza dell’idea è amplificata dal contesto: i pop-up store collocati nelle strade alimentano la percezione positiva nel target, che li legge come parte del proprio mondo di riferimento ed è quindi più disposto a fidarsi e interagire con l’attivazione. Questo lavoro ha permesso di raggiungere 35,000 homeless, generando PR per 1.4million USD rispetto a un budget di 270 USD.

Bimbo Group Eco-Sponge FCB Buenos Aires, 2015

Guarda il video originale su Creativity Moves Us Forward

Con il lancio di un nuovo prodotto, Fargo aveva bisogno di una strategia intelligente per cercare di distinguere il suo pancarrè da migliaia di altri pancarré già presenti sul mercato, rendendolo appetibile per il vasto target dei ristoranti e dei diners in giro per il Paese.

Studiando il contesto, è emersa la sempre maggiore attenzione dei ristoratori e dei consumatori per lo spreco di acqua: da qui, Fargo ha sviluppato un insight laterale geniale: più un piatto è pulito, meno acqua serve per lavarlo.

Attraverso il reframe del proprio pancarrè come prodotto “eco-friendly”, e proponendolo come una sorta di “spugna bio per rimuovere le ultime tracce di cibo”, hanno dato ai consumatori un’occasione unica per usare e ricordare il loro Brand. I risultati? Superato il target iniziale di 100 ristoranti e raggiunti i 200 in due mesi. Il prodotto ha raggiunto 2.4 milioni di persone.

The Tampon Book: a book against Tax Discrimination, The Female Company, Scholz and Friends Berlin, 2019

Guarda il video originale su Creativity Moves Us Forward

The Female Company, piccolo challenger rispetto a grandi Aziende, cercava un modo per combattere la tassazione sessista che impone una tassa sui prodotti sanitari femminili.  La strategia? Inserire gli assorbenti all’interno di un prodotto che viene venduto con un’IVA decisamente minore: un libro.

L’uso intelligente di un media inedito ha permesso non solo di aggirare la legge e vendere effettivamente tamponi a un prezzo più accessibile, ma anche di riconoscere l’effettiva, insensata differenza tra il costo dei prodotti sanitari femminili e gli altri oggetti di uso comune. Usando con accortezza il piccolo budget di the Female Company, sono state inviate 100 copie del Tampon Book a influencer e politici, collegando l’attivazione a una petizione online per eliminare le tasse su questi prodotti. 

Ragionare su idee che uniscano contesto e contenuto è la chiave di volta per idee capaci di innovare meccanismi di comunicazione già visti e percorsi, traducendoli in attivazioni rilevanti e memorabili, che davvero raggiungono il proprio target e ne hackerano i comportamenti e i modi di pensare.

Per scoprire altri tre esempi vincenti, leggete la rassegna originale su Creativity Moves Us Forward


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Save the date: Cannes Lions premia i più grandi successi creativi nella sua storia

In momenti di estrema crisi, la creatività è più importante che mai. In un contesto storico nel quale la consueta mentalità di business è a rischio e i processi di sempre rischiano di finire archiviati per sempre, abbiamo l’incredibile opportunità di adattarci e di dare forma al nuovo mondo che ci aspetta. Mai come oggi il futuro del nostro settore è un foglio bianco.

Un luogo di incontro e scambio per tutte le menti creative

Cannes Lions lancia LIONS Live, per chi fa parte della community creativa e crede nella forza che hanno le idee di spingerci costantemente avanti, per quelli che credono che il futuro sia come ce lo costruiamo. Dai leader di oggi a quelli di domani, LIONS Live è una piattaforma che vuole essere una tavola rotonda sempre aperta, un reboot, un passo avanti rispetto a ciò a cui siamo abituati nella nostra industry.

Da Tokyo a San Paolo, dalla Germania all’Italia, attraverso LIONS Live ogni creativo può sentirsi connesso a una grande community dove imparare, risolvere problemi, collaborare e lasciarsi ispirare.

Save the date: LIONS Live prende vita il 22-26 giugno, con una serie di appuntamenti digitali in streaming aperti a tutti.

Scopri di più qui: https://www.canneslions.com/discover-lions-live

E per la prima volta nella storia di Cannes Lions, verranno premiati i lavori che hanno generato valore creativo nel corso degli ultimi dieci anni: durante LIONS Live verrà presentato The Global Lions Creativity Report of the Decade, dieci anni di global ranking basati sulle tante edizioni e comprensivi di vincitori e shortlisted. Verranno annunciati durante la settimana del 22-26 giugno i vincitori delle seguenti categorie:

  • Network of the Decade
  • Agency of the Decade
  • Independent Agency of the Decade
  • Palme d’Or of the Decade
  • Agency of the Decade – North America
  • Agency of the Decade – Latin America
  • Agency of the Decade – Asia
  • Agency of the Decade – Pacific
  • Agency of the Decade – Europe
  • Agency of the Decade – MEA
  • Brand Marketer of the Decade

The Global Lions Creativity Report of the Decade è stato creato da una consorella di Cannes Lions, WARC, e contiene commenti e insight sui ranking presentati.

ADCI, partner ufficiale per la diffusione del festival Cannes Lions e dei suoi contenuti in Italia, accompagnerà il count down verso LIVE Lions con contenuti tratti dalla piattaforma e farà da collettore e amplificatore di tutte le novità presentate durante la settimana del 22-26 giugno.

Preparatevi a ruggire come non avete mai fatto in dieci anni.


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Roger Hatchuel Academy – Finalisti e *SPOILER ALERT* Vincitrice

L’impegno di ADCI per promuovere e sostenere l’eccellenza creativa, a partire dai più giovani, non si ferma nemmeno in questi tempi tanto complessi e difficili.

Anche quest’anno, infatti, si sono tenute le selezioni per l’accesso alla prestigiosa Roger Hatchuel Academy, il programma intensivo tenuto durante i Cannes Lions al Palais per far scoprire la nostra industry ai giovani creativi e aiutarli a diventare i grandi professionisti di domani.

La buona notizia è che quest’anno le candidature sono state di livello eccezionale.

La cattiva notizia è che quest’anno non ci saranno i Cannes Lions, come sappiamo.

L’altra buona notizia è che la vincitrice di quest’anno ha staccato con un anno d’anticipo il biglietto per i Cannes Lions 2021.

Ma prima di dire il nome della giovane rappresentante del nostro Paese, facciamo un piccolo passo indietro.

Dicevamo che quest’anno il livello è stato molto alto, anche perché abbiamo coinvolto scuole e università in tutta Italia, sfidando gli aspiranti creativi a raccontarsi e convincere i giurati di essere meritevoli del premio.

Sono stati tre i finalisti, provenienti da tre università e città diverse, ma solo una, come abbiamo detto, andrà in Costa Azzurra a bere rosé… no, cioè, a partecipare al programma.

A contendersi fino all’ultimo questa prestigiosa possibilità sono stati:

Alice Costa, studentessa di Accademia di Comunicazione, Milano

Ryan Alessandro Sapienza, studente di Accademia AANT, Roma

Ed infine la vincitrice: Claudia Pauzano dallo IUAD di Napoli.

La nostra giovane rappresentante, raggiunta da ADCI per commentare la cosa, non ha certo nascosto la propria gioia per aver vinto:

“Essere stata selezionata per vivere questa grande esperienza è senza dubbio un onore incredibile per me, non solo perché avrò la possibilità di rappresentare l’Italia in un Festival internazionale, ma anche e soprattutto perché potrò rappresentare per la prima volta Napoli e lo IUAD, due realtà che con il loro brio hanno sempre fatto la differenza nel mondo della creatività italiana.

Sono sicura che il prossimo anno imparerò tanto, vivrò emozioni fortissime e avvertirò ancora una volta quel calore nel petto che mi ricorda quanto ami il percorso che sto facendo.”

Ecco come ha fatto a sbaragliare la concorrenza e garantirsi la partecipazione alla Roger Hatchuel Academy dei prossimi Cannes Lions 2021.


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Cannes Lions sposta il Festival al 26 – 30 ottobre: il comunicato ufficiale.

We wanted to let you know that we’ve made the decision to move forward with our contingency plan for the 2020 Festival. The Festival will take place from 26 – 30 October. The decision was made following some very productive talks with our valued partners and customers and following consultation with public health officials, the City of Cannes and the French Authorities. The health, safety and wellbeing of our community has to be the priority.

We have worked with the City of Cannes to make sure that the move from June to October is a smooth transition for everyone. All passes, sponsorship arrangements and hotel bookings will roll over and remain valid. If you booked a hotel through bnetwork, a member of our Client Services team will be in touch within the next 24 hours. Rest assured, all existing bookings remain valid and will be transferred to the new dates.

We recognise that this is a difficult time for the entire community and we will continue to be in deep consultation with many of our customers and partners as we continue to plan. We are now focussed on planning the Festival and preparing for the Lions. It is our commitment to recognise the extraordinary spread of international creative work and its contribution to the development of people, business and society. The Lions will be awarded during the new Festival dates and the work will still be judged and awarded by our global juries.

Our community is facing unprecedented challenges and collaboration and communication have never been more important. We’ll continue to provide you with regular updates and we look forward to supporting you with your plans over the coming weeks and months.

Please get in touch if you have any questions or need any assistance.


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Cannes Lions 2020 Update on Festival contingency planning – Covid-19

11 March 2020 – Cannes Lions provides an update on contingency planning for the Festival, in light of the evolving global situation regarding Covid-19.

The Festival is still scheduled to take place, as planned, from 22-26 June in Cannes, France. We continue to monitor the situation closely and follow all guidance from health and government officials. We remain fully committed to ensuring the health, safety and wellbeing of our customers, employees, sponsors and partners.

The Festival, working closely with the Mayoral office of Cannes and the French Authorities, has secured alternative dates of 26-30 October 2020, if changing circumstances require us to postpone the event from June. If we do make that decision, we will announce to our customers no later than 15 April 2020, sharing weekly updates ahead of any announcement date.

Irrespective of the timing of the Festival, we want to reassure the global creative community that we are fully committed to awarding Lions in 2020: all entries will still be judged and awarded by our global juries. As things stand, anyone who is submitting a Lions entry for 2020 should follow the existing process and timeline. If anything about that process changes, we will issue a further announcement.

Simon Cook, Managing Director, Cannes Lions, commented: “As we stand today, all of our plans are proceeding as scheduled and we are still working towards Cannes Lions 2020 taking place as planned on 22 June. However, as the global situation is evolving constantly, we want to be open about our contingency plans. We have consulted with our customers and partners and have prepared accordingly by putting measures in place to allow flexibility, should we need it. As always, the safety of all those involved is our utmost priority, and any decision we take will reflect this.”


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Year-round learning with Cannes Lions

Nick Law announced as honorary Chairperson of Cannes Lions School for 2019 Festival

New online learning course unveiled

08 April 2019 – The Cannes Lions School encompasses an extensive range of learning and development programmes at the Festival, which have been training the industry’s brightest minds since 1995. This year, Nick Law, Chief Creative Officer Publicis Groupe and President of Publicis Communications at Publicis Groupe will take the honorary position as Chairperson of the Cannes Lions School, guiding the Young Lions onsite at the Festival. As part of Cannes Lions’ commitment to extend opportunities for learning throughout the year, they have partnered with digital learning provider 42 Courses to establish a series of online courses.

“Curiosity drives creativity and a continued desire to learn provides an opportunity to shape and define the future of the creative industry”, said, Simon Cook, Managing Director of Cannes Lions. “Nick’s pedigree as a master, future-thinking creative will be an opportunity for our students to take a deeper look at their creative processes at the festival. As Cannes Lions promotes a culture of continual learning it’s also important for us to provide our diverse community with rich industry insights and learnings throughout the year.”

Young Lions are attendees under the age of 30 and range from people in their first role to CEOs and Lion winners. In his role as Chairperson, Nick will support the Festival in developing this next generation of talent across the training programme for students and rising stars, as well as tailored learning opportunities for senior marketers. He will address and mentor School attendees throughout the Festival week and will help hundreds of talented young creatives continue to make the case for creativity throughout the year. After the Festival Nick will nominate his successor to take on the role for 2020.

Speaking on the news Nick Law said, “The next generation of creative leaders are going to inherit and shape an industry in rapid transition. Their imagination, curiosity and obsession with all the proliferating new mediums will determine the success of this transition. That is why I am so happy to be the Chairperson of the Cannes Lion School this year. We have as much to learn from the next generation as they do us, and I am hoping to meet my future boss over the course of the program.”

Extending the suite of learning products to an audience around the world that can’t physically attend the Festival, Cannes Lions’ learning courses will focus on the fundamentals of creative marketing. The new series of short online courses will share the best insights from the Festival from some of the industry’s most esteemed luminaries.

Each course combines video, insights from industry experts and a showcase of Lion-winning work to provide tangible, practical skills. The first course, entitled Storytelling provides tools and techniques for users to bring stories to life, alongside lessons from industry experts including: Keith Reinhard (Chairman Emeritus, DDB), Rory Sutherland (Ogilvy UK Vice-Chairman), Debbi Vandeven (Global chief creative officer at VMLY&R) and Gabriela Lungu (Founder, WINGS Creative Leadership Lab).

 

on the Cannes Lions School and how you can get involved, please contact Steve Latham, Head of Talent & Training, stevelatham@canneslions.com or visit www.canneslions.com.

ENDS


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2019 Dubai Lynx Award Winners Revealed

PRESS RELEASE

13 March 2019 – The Dubai Lynx Awards Ceremony, held this evening, brought the 2019 Festival to a close with the winners of the 18 Lynx Awards categories being announced. The creative community gathered at the Madinat Jumeirah to honour the very best creativity from the MENA region this year.

In addition to the winners across all marketing communications categories, Special Awards were also presented for the Network of the Year, Agency of the Year, Independent Agency of the Year, Media Network of the Year, Golden Palm Award, Advertising Person of the Year and Advertiser of the Year.

Philip Thomas, Chairman Cannes Lions and Dubai Lynx said, “The winning work at Dubai Lynx demonstrates creative excellence with a distinct regional tone. From the 2,406 entries received this year, the winners, as well as setting the creative bar for MENA, also achieved some important milestones, including a record year for winning work from Saudi Arabia and a first-ever shortlisted entry from Iraq.”

Themes emerging from this year’s winners included; using cultural artistic traditions and local artists to bridge content and context; harnessing the power of culture to amplify the impact of the campaign and an increase in brands attempting to become more meaningful for people and demonstrate that they care about their customer’s lives, global injustices and the future of the planet.

The Young Lynx and Student competition winners were also honoured on stage, while MBC Group presented a special award to Global TV personality Steve Harvey in recognition of his achievements and services to broadcasting.

The 2019 Dubai Lynx Grand Prix winners are:

Brand Experience & Activation Grand Prix

TBWA\RAAD, Dubai, UAE, ‘OMO Tag’, Unilever Lebanon

Brand Experience & Activation Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive commented that his Jury loved this work from the start. “It is so simple and so different. It’s a great activation from the ‘Dirt is good’ stable and goes to show that size doesn’t matter when it comes to great ideas”

Creative Effectiveness Grand Prix 

TBWA\RAAD, Dubai, UAE, ‘Slow Trends’, Connect

Creative Effectiveness Jury President, Amanda Fève, Partner, Chief Strategy Officer, Anomaly Amsterdam, The Netherlands said, “This classic David and Goliath story reminds us that it’s not the size of the budget, but the quality of thinking and craft that goes into it, that determines a campaign’s impact. Sharp use of data and social listening helped uncover a genuine cultural insight, which not only created entertaining content, but drove tangible commercial results. Truly effective campaigns must do more than earn attention and engagement, they must change attitudes and behaviours. ‘Slow Trends’ did both, putting smiles on our faces and bringing in new subscribers for ‘Connect.”

Design Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints

Digital Grand Prix 

TBWA\Istanbul, Turkey, ‘Hailstorm in Istanbul’, IKEA

Digital Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “This campaign for IKEA is possibly the best ‘real-time response’ idea any of us on the Jury had ever seen.”

Direct Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints

Entertainment Grand Prix 

Kijamii, Cairo, Egypt, ‘The Sweet Revenge’, Président Cheese Egypt

Entertainment Jury President, Alexandra Ouzilleau, Global Head of Entertainment Partnerships, Havas Group, Global commenting on this Grand Prix winner said, “What we found really interesting with the Grand Prix is that it tapped into the cultural context at the perfect moment in a very smart and fun way which makes the brand’s intersection with Entertainment look very authentic.”

Film Grand Prix 

Leo Burnett Dubai, UAE for campaign ‘Fire’, ‘Fall’ and ‘Crash’, du Telco

Film Craft Grand Prix 

J. Walter Thompson, Riyadh, Saudi Arabia, ‘What are we allowing?’, Saudi Telecom Company

Glass Grand Prix 

J. Walter Thompson, Riyadh, Saudi Arabia, ‘Akhou Nora’, Saudi Telecom Company

Glass Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, commented, “’Akhou Nora’ celebrated a woman as the hero, rather than defending women as victims. The work also integrated men into the cause, based on an historical fact. STC didn’t just create a TV ad, they integrated internal comms, social and even physical signage. Most of the Glass entries address much needed change. So they are by nature addressing issues that show women and girls as victims. ‘Akhou Nora’ looked into the history of the country to show us a proud and courageous role model.

Grand Prix for Good Grand Prix 

Impact BBDO, Dubai, UAE, ‘Zero Tolerance Ribbon’, 28 Too Many

Healthcare Grand Prix 

The Classic Partnership Advertising, Dubai, UAE, ‘Rx Prescription Stickers’, Dubai Health Authority

Integrated Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Media Grand Prix 

FP7/DXB, Dubai,UAE, ‘Al Umobuwah: Putting “Mum” into “Parenthood”’, Babyshop

Media Jury President Veriça Djurdjevic, Chief Executive Officer, PHD, UK commented, “This campaign went beyond paid media; they created new owned channels, and harnessed the power of earned media, as well as using each of the paid channels creatively. It was a brave strategy for a retailer, but we felt it was a really important campaign: it shows that harnessing a cultural insight and executing it in a truly integrated way can deliver a strong commercial impact in terms of sales results, not just brand warmth uplift.”

Mobile Grand Prix 

Google Dubai, UAE, ‘Qibla Finder’, Google

“The sheer usefulness of this idea made us love this work. We all have apps that end up on page 5 of the home screen of our mobile but this Grand Prix will stay on page 1 ,” said Mobile Jury President Alan Kelly, Executive Creative Director, Rothco Accenture Interactive.

Outdoor Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai,  ‘Truck Art Childfinder’, Berger Paints

Outdoor Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “When you sit in a jury room looking at hundreds of case studies, you can become desensitised to the results sections. But you can’t argue with the result of reuniting three children with their parents. We will be talking about the beautiful ‘Truck Art Childfinder’ idea for many years to come.”

PR Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Commenting on why this piece of work was awarded the Grand Prix, PR Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, said, “The jury room immediately responded to this entry. We understand the power of the press to hold politicians to account and to rally citizens to share their voice. A simple execution for a powerful idea and very relevant for the times we live in. This work was very specific to Lebanon, but also addressed a universal issue. Journalism has ever been more important. We need bravery from our news reporters all over the world to uncover the truth.”

Print & Outdoor Craft Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai,, ‘Truck Art Childfinder’, Berger Paints

Speaking on why the Grand Prix was awarded in both Design and Print & Outdoor Craft, Jury President, Guillermo Tragant, Chief Creative Officer, Furia, said, “The ‘Truck Art Child Finder’ was chosen because it was a brilliant, simple, strong idea. It was executed with excellent craft in a manner that respected the local folklore art. But the campaign also elevated the art-form, integrating the product in the most natural way, with purpose and real life changing results for the children and their families.”

Print & Publishing Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Radio & Audio Grand Prix 

TBWA\RAAD, Dubai, UAE, ‘Predictive Radio Spots’, AWR Arabian Automobile

Network of the Year

1st place: BBDO Worldwide

2nd place: TBWA Worldwide

3rd place: J. Walter Thompson

Agency of the Year 

1st place: Impact BBDO, Dubai

2nd place: TBWA\RAAD, Dubai

3rd place: BBDO Pakistan, Lahore

Independent Agency of the Year

1st place: Kijamii, Cairo

2nd place: Good People, Cairo

3rd place: Beattie + Dane, Kuwait City

Media Network of the Year

1st place: OMD Worldwide

2nd place: UM

3rd place: PHD Worldwide

Golden Palm Award 

1st place: Big Kahuna Films, UAE

2nd place: bigfoot Films, UAE

3rd place: Good People, Egypt

Dubai Lynx Advertising Person of the Year 

Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group

Advertiser of the Year

Nissan

YOUNG LYNX COMPETITIONS

Young Lynx Integrated Competition Winners 

Kadir Ali, Senior Art Director, Impact BBDO

Priyaa Naidoo, Senior Copywriter, Impact BBDO

Kusal Udhara, Senior Art Director, Impact BBDO

Young Lynx Print Competition Winners 

Mohamed Kotait, Art Director, TBWA\RAAD, Dubai

Osama Siddiq, Art Director, TBWA\RAAD, Dubai

Young Lynx Media Competition Winners

Roxanne Gahol, Manager – Strategic Marketing Investments, OMD, Dubai

Omar Anwar, Senior Executive – Planning, OMD, Dubai

Young Lynx PR Competition Winners

Tala Arakji, Strategy Planning Manager, FP7, Dubai

Moushami Dighe, Strategic Planning Manager, FP7, Dubai

STUDENT AWARDS & SCHOOLS COMPETITION

Masar Student Creative Award for Print Winner

Rym Farran, Middlesex University Dubai

Student Integrated Award Winner

Divya Ariga, Middlesex University in Dubai

University of the Year Winner

The Middlesex University in Dubai

ENDS

Please find images of the 2019 Dubai Lynx Winners here


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Selezione Roger Hatchuel Academy 2019

Cambiano le modalità di selezione degli studenti che potranno avere accesso alla prestigiosa Roger Hatchuel Academy di Cannes Lions. Che, per chi non lo sapesse, è un programma intensivo creato dal Festival per introdurre i giovani alla nostra industry e per aiutarli a cominciare la propria carriera creativa con il piede giusto. Il tutto insieme ad altri studenti da ogni angolo del mondo e durante Cannes Lions, quindi con l’accesso ai contenuti del Festival.

Insomma, una gran bella opportunità per un giovane studente 😉

Fino ad oggi gli studenti sono stati selezionati attraverso i loro lavori scolastici durante le giurie dei Giovani Leoni. Da quest’anno però Cannes Lions ha cambiato il meccanismo di selezione: gli studenti vengono scelti in ogni Paese dal Local Rep del Festival, che in Italia è ADCI, sulla base di una video presentazione in cui i ragazzi e le ragazze raccontano chi sono.

Ecco i tre finalisti selezionati per la Roger Hatchuel Academy 2019 dal Consiglio ADCI:

Andrea Bianchi – IED
https://www.youtube.com/watch?v=o04IJDEhF1Y&feature=youtu.be

Sathya Piatto – NABA
https://www.youtube.com/watch?v=0YR_UdfNaV0&feature=youtu.be

Carlota Vazquez Baneres – Accademia di Comunicazione
https://www.youtube.com/watch?v=N8HzXTRc5Kk&feature=youtu.be

Ora la palla passa alla Giuria di Cannes Lions, che sceglierà il vincitore tra i tre candidati proposti da ADCI. In bocca al leone ragazzi! <3