Cannes Lions – breaking news: 13 shortlist per l’Italia tra Direct e Promo
Dall’infaticabile consigliere Ratti:
7 shortlist in Direct, 6 in Promo.
Ecco il riassunto.
DIRECT.
A.05 Direct Response Digital: THE BEAUTY OF A SECOND, MONTBLANC – A.08 Ambient Media Large Scale: WHO SAID A BATHROOM SHOULD BE JUST A LOO? IKEA – A.08 Ambient Media Large Scale: ANGRY BIRDS, T-MOBILE – B.03 Best Low Budget Campaign: INTEGRATION DAY, COORDOWN – C.03 Other Consumer Product: THE BEAUTY OF A SECOND, MONTBLANC – C.12 Public Health & Safety: INTEGRATION DAY, COORDOWN – D.01 Best Integrated Campaign: REACH THE SUNRISE, HEINEKEN.
PROMO.
A.07 Best Use of Broadcast: INTEGRATION DAY, COORDOWN – A.13 Best Use of Social Media: THE BEAUTY OF A SECOND, MONTBLANC – B.04 Durable Goods: THE BEAUTY OF A SECOND, MONTBLANC – B.14 Public Health & Safety: THE CASTING, SIEROPOSITIVO.IT – B.14 Public Health & Safety: SAVE THE LIFE, AVIS – C.01 Best Integrated Campaign: THE BEAUTY OF A SECOND, MONTBLANC.