Postato il Mar 26 Nov 2024 da in ADC*E, ADC*E Awards, La vita del Club, News ADC*E, Premi e Festival, 

ADC*E Awards 2024: La Creatività Europea in Primo Piano

L’edizione 2024 degli ADC*E Awards, tenutasi a Barcellona durante il Festival Europeo della Creatività, ha celebrato i migliori talenti creativi europei con una competizione che ha messo in luce progetti innovativi e ispiranti. L’evento ha riunito designer, pubblicitari e artisti da tutta Europa, premiando l’eccellenza in diverse categorie.

I protagonisti italiani – L’Italia ha avuto un ruolo di rilievo con progetti che hanno ottenuto riconoscimenti significativi, ecco i lavori premiati:

  • Equal Star 
    • Assume That I Can
      • Agency:  SMALL AGENCY
      • CdP: Indiana Production / Milan
      • Client: Coordown
  • Brand Experience: 
    • Argento:
      • Her Name In The Game
        • Agency: Serviceplan Italia / Milano
        • Client: AC Milan
        • Category: Brand Experience: PR / Events
    • Bronzo:
      • The Unheard Voice
        • Agency: AKITA FILM / Milan + Eccetera / Milan
        • Client: Medici del Mondo
        • Category: Brand Experience: PR / Events
    • Shortlist:
      • The Floating Social Media
        • Agency: LePub / Milan + ThisisHello / Milan + Artled SRL / Napoli
        • Client: Costa Cruises
        • Category: Brand Experience: New use of Media
  • Design
    • Oro:
      • The Boring Phone
        • Agency: LePub / Milan + Dentsu Redstar / London + The Romans / London + Somesuch / London
        • Client: Heineken
        • Category: Design: Any Other
    • Argento:
      • Imperia
        • Agency: Landor / Milan
        • Client: Imperia
        • Category: Design: Corporate Brand Identity
    • Shortlist:
      • Le Bellunesi – A deck of cards to save the forest
        • Agency: AKQA SRL / Venice + Dal Negro / Treviso
        • Client: Università degli Studi di Padova
        • Category: Design: Illustration
      • Voiello – La Scaramantica 2023
        • Agency: Marimo / Roma
        • Client: Barilla
        • Category: Design: Packaging
  • Film & Audio:
    • Argento:
      • Assume That I Can
        • Agency:  SMALL AGENCY
        • CdP: Indiana Production / Milan
        • Client: Coordown
        • Category: Film & Audio: Film & Audio for non-profit / public service / NGO
    • Shortlist:
      • The Taboo Shop
        • Agency: JUSTMARIA / Palermo
        • Client: Cecos Italia
        • Category: Film & Audio: Film & Audio for non-profit / public service / NGO
  • Interactive & Mobile
    • Bronzo:
      • Assume That I Can
        • Agency:  SMALL AGENCY + Indiana Production / Milan
        • Client: Coordown
        • Category: Interactive & Mobile: Social Media Campaigns
    • Shortlist:
      • Summer Hits Symptoms
        • Agency: Dentsu Creative Italy / Milan
        • Client: Spotify
        • Category: Interactive & Mobile: Social Media Campaigns
      • The Humanity Check
        • Agency: Amnesty International Italia / ROME
        • Client: Amnesty International Italia
        • Category: Interactive & Mobile: Interactive & Mobile for non-profit / public service / NGO Play Fullscreen
      • Alexa, Have Your Say
        • Agency: Amazon Ads Brand Innovation Lab / Milano + ACTION AID / Milano + Amazon Alexa Italy / Milano
        • Client: ActionAid Italy
        • Category: Interactive & Mobile: Interactive & Mobile for non-profit / public service / NGO
  • Print & Outdoor: 
    • Oro:
      • The Unbreakable Posters
        • Agency: DUDE / Milano + COLLATER.AL / Milano
        • Client: Collater.al & Orgoglio Porta Venezia Milano
        • Category: Print & Outdoor: Print & Outdoor for non-profit / public service / NGO
    • Argento:
      • Apnea
        • Agency: Leo Burnett Italy / Milan + Legambiente Onlus / Milan + MovieMagic International / Milan + MSL / Milan
        • Client: Legambiente
        • Category: Print & Outdoor: Special Outdoor
    • Bronzo:
      • The Unheard Voice
        • Agency: AKITA FILM / Milan + Medici del Mondo + Eccetera / Milan
        • Client: Medici del mondo
        • Category: Print & Outdoor: Print & Outdoor for non-profit / public service / NGO
      • Small change, big difference.
        • Agency: Bitmama Reply / Milan
        • Client: Chiquita
        • Category: Print & Outdoor: Print Advertising
    • Shortlist:
      • The Floating Social Media
        • Agency: LePub / Milan + ThisisHello / Milan + Artled SRL / Napoli
        • Client: Costa Cruises
        • Category: Print & Outdoor: Special Outdoor
      • The Peeing People
        • Agency: VML HEALTH / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
        • Client: Merck KGaA
        • Category: Print & Outdoor: Craft – Illustration
  • Integrated & Innovation:
    • Oro:
      • Pub Museums
        • Agency: Publicis Ireland / Dublin + LePub / Milan + Heineken Ireland / Dublin
        • Client: Heineken
        • Category: Integrated & Innovation: Best use of Technology

Un’edizione all’insegna dell’innovazione – I premi hanno sottolineato l’importanza della creatività come motore di cambiamento, con un’attenzione particolare all’innovazione e all’impatto sociale delle opere presentate. Dalla comunicazione strategica al design di prodotto, i progetti vincitori hanno dimostrato come le idee creative possano plasmare il futuro.

Per scoprire tutti i dettagli sui vincitori e le loro opere QUI

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