Il nostro lavoro è strano.
Te ne innamori pensando a Londra, New York, Parigi, Dubai, Melbourne. Poi succede che le cose cambiano, gli scenari assumono nuove dinamiche e la geografia della figaggine si allarga a nuovi, inaspettati orizzonti.
Per esempio, l’avresti mai detto che un giorno sarebbe stato grandioso vincere un premio a Minsk, in Bielorussia?
Ma le cose cambiano, baby, e tu con loro. Per cui sbrigati a iscrivere i tuoi lavori più fighi al White Square, il festival che premia l’eccellenza creativa proveniente da oltre 25 Paesi, perché è già partita la Call For Entries.
Come sicuramente avrai letto qui, tra l’altro, ci sono ben quattro giurati italiani quest’anno.
Quindi direi che non ti resta che scegliere la categoria giusta, iscrivere il tuo progetto e correre incontro alla gloria internazionale.
Dalla Bielorussia con amore torna il White Square, festival della creatività tra i più importanti dell’Europa orientale e giunto quest’anno alla sua decima edizione.
L’appuntamento è a Minsk dal 19 al 21 aprile e anche quest’anno l’Italia (e ADCI in particolare) garantirà una massiccia presenza in giuria, ancora una volta con ben quattro giurati chiamati a giudicare il meglio della creatività proveniente da oltre 25 Paese in tutto il mondo.
Dopo l’edizione dello scorso anno, in cui a rappresentare i nostri colori sono stati chiamati Tommaso Mezzavilla, Francesco Guerrera, Massimiliano Maria Longo e Anna Meneguzzo, quest’anno i nostri fantastici quattro saranno Angela Pastore (Direttore Creativo & Fondatrice di Antville) nella categoria Branding assieme al nostro presidente Vicky Gitto, poi di nuovo Anna Meneguzzo (Direttore Creativo in Leo Burnett) in Social Ad e infine Manuel Musilli (Direttore Creativo in Saatchi&Saatchi), che sarà chiamato a giudicare i lavori iscritti alla categoria Digital.
Qui sotto ecco l’elenco con tutti i giurati, mentre se vuoi scoprire di più sul festival, vai qui.
Gala Award Ceremony of IX White Square International Advertising Festival took place on April 29 in Minsk, Belarus
CREATIVITY WINS is the tagline of the festival this year, with its key idea as the image of a boxing ring, having given the advertisers from the globe a chance to challenge each other in this fair fight.
The Jurors at the creative ring of White Square were presented with five international jury categories who are 52 recognized experts from all over Europe, holders of numerous prestigious industrial awards, including more than 130 Cannes Lions.
1059 entries of 216 agencies from different countries of the world battled for IX White Square Awards. They were 376 entries in the contest of CREATIVITY, 181 entries in BRANDING , 255 entries in MARKETING, 181 entries in DIGITAL, 66 in SOCIAL ADVERTISING.
Within the festival there were held two contests for young advertisers – Young Creators Contest and Social Advertising for Young Creators Contest, which both gathered 31 projects in total.
IX White Square attracted the participants from 28 countries of Europe and CIS, including Russia, Ukraine, Poland, Estonia, Latvia, Lithuania, Croatia, Belgium, Denmark, Finland, Hungary, Greece, Sweden, Italy, Spain, Portugal, and many others.
The status of CREATIVE AGENCY of IX WHITE SQUARE is shared by two agencies Marvelous, RUSSIA and FriendsMoscow, RUSSIA.
BELORUSSIAN CREATIVE AGENCY of IX WHITE SQUARE is AIDA Pioneer Branding & Creative, BELARUS
IX International Advertising Festival «White Square», one of the leading creative events in communications industry of Eastern Europe, will take place in Minsk on April 27-29.
The image of a boxing ring has become the key idea of Festival’s corporate identity this year. The tagline of IX White Square Festival is «Creativity Wins». In late April White Square Festival turns into a prestigious international tournament and invites professionals involved in advertising, branding, design, communications activity to participate in this tournament, to show their best works and to challenge each other in this fair fight.
The creative battle of IX White Square will be judged by 5 international jury casts. They are Creative and Art Directors of the leading agencies of all over Europe, persons with world recognition in advertising and rich experience of judging at famous international ad festivals, holders of numerous prestigious awards in this sphere, including more than 130 Cannes Lions.
The winning entries will be published on manifold leading industrial online resources of Europe and the CIS countries.
In the year 2016 the representative of the global index The Gunn Report visited White Square and noted high organization level, professionalism of jurors and high level of entries, and called White Square one of the major festivals of the Eastern Europe.
Call for entries for IX White Square is now open on the official website of the Festival adfest.by. Deadline is on April, 7. It’s high time to enter the creative ring and win!
ADCI ha il piacere di presentarvi il IX International Advertising Festival White Square, in Bielorussia (Belarus), uno dei più importanti eventi di creatività in ambito pubblicitario e di comunicazione dell’Europa orientale. I soci ADCI godono dello sconto di – 10% sulla fee di registrazione.
IX International Advertising Festival White Square has launched a campaign with famous advertisers shot in unexpected images. The key idea of Festival’s corporate identity this year has become the image of boxing ring. On April 27-29 White Square Festival will turn to a prestigious tournament and invites professionals involved in advertising, branding, design, communications activity to participate in this tournament, to show their best pieces of work and to challenge each other in this fair fight.
«Creativity Wins» – is the tagline of IX White Square. The idea of the campaign is to show advertisers in the images of fighters at the moment of victory. After all, advertising is a battle, an everyday fight for ideas and their realization, for tenders and festival awards. White Square goes further and calls to the victory of creativity in all spheres of life.
Recognized experts of advertising and communications industry, holders of prestigious international awards, White Square Jury members have become the faces of the campaign. They are Andrey Logvin, Creative Director of BORSCH Studio, Russia; Vitaliy Bykov, CEO, co-founder of Red Keds, Russia; Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus; Lola Tehver, Director of Estonian Association of Marketing and Communications Agencies, Estonia; Vladimir Kobets, Creative Director of digital-centric agency AdPro, Ukraine; Marko Edfelt, CEO, Partner at Satumaa Family Business, Finland.
White Square is most ambitious and dynamically developing creative festival in Eastern Europe. In the year 2016 the representative of the global index The Gunn Report visited White Square and noted high organization level, professionalism of jurors and high level of entries, and called White Square one of the major festivals of the Eastern Europe.
Call for entries for 9th White Square is now open on the official website of the Festival adfest.by. Deadline is on April, 7. There are 5 contests at the Festival: CREATIVITY, BRANDING, MARKETING, DIGITAL, SOCIAL ADVERTISING.
The corporate identity and campaign of White Square Festival were worked out by AIDA Pioneer Branding & Creative. Photosession – altogether with a couple of famous Minsk photographers KANAPLEV + LEYDIK. Video by Andrey Levkovich.