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ADC*E collabora con Sónar+D: ecco lo sconto esclusivo per i soci.

Sónar+D è il congresso internazionale che esplora come la creatività modifica il nostro presente: qui si immaginano gli scenari futuri, influenzati dalla tecnologia e dalla trasformazione digitale delle industrie culturali. Questo incontro “anti-disciplinare” -di comunità e nomi iconici- riunisce pensatori, artisti, musicisti, tecnofili creativi, registi, designer, scienziati, imprenditori, maker e hacker. Negli ultimi cinque anni l’elenco delle personalità che hanno partecipato all’evento include Björk, Brian Eno, Bruce Sterling e Skrillex.

In questo video potete scoprire di più sull’evento.

Grazie all’accordo tra Art Directors Club of Europe e Sónar+D è possibile acquistare il biglietto per il festival a un prezzo esclusivo. Avrete il pieno accesso a tutte le attività di Sónar+D e all’area VIP a tutti i concerti (lo sconto è limitato ed è necessario farne richiesta).

L’obiettivo di Sónar+D è che il pubblico viva un’esperienza unica in un ambiente stimolante, in cui scoprire in prima persona i progetti e le attività innovative che stanno ridisegnando il nostro futuro. Inoltre, raccogliendo un ampio ecosistema creativo, è un’occasione per avere l’opportunità di fare networking, acquisire nuove competenze e incontrare i principali professionisti del settore.

Per poter acquistare il biglietto completo (3 giorni) a 220 € o il biglietto giornaliero a 120 €, basta utilizzare il codice sconto riservato ai soci ADC*E (che ti arriverà via mail): se sei socio ADCI regolarmente iscritto hai diritto anche tu alla convenzione. 

 


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OneMorePack 2019 con il patrocinio di ADCI

OneMorePack 2019:

un concorso sul packaging design per professionisti e studenti


Sono appena terminate le iscrizioni a OneMorePack, il premio di packaging design promosso e organizzato dall’industria poligrafica Grafica Metelliana. Il premio, giunto ormai alla sesta edizione, è da quest’anno patrocinato da ADCI oltre che da Aiap, Assografici, Confindustria Campania, UNAcom.

Il concorso si struttura in 2 competizioni: una dedicata ai professionisti (agenzie di comunicazione, studi grafici, freelance e aziende) che si confrontano su progetti di packaging realizzati per il mercato italiano o estero. L’altra riservata agli studenti degli istituti superiori di design e delle università, che si cimentano in un progetto originale di packaging su un tema assegnato.

Per i professionisti una prima giuria interna si riunirà per una preselezione, alla quale seguirà la giuria tecnica che decreterà il vincitore di ognuna delle tre categorie (packaging, visual, label): il primo classificato in ogni categoria riceverà un premio del valore di 1500 euro. La giuria tecnica potrà inoltre assegnare menzioni speciali ai più meritevoli, relative a specifiche caratteristiche dei prodotti in gara.

Gli studenti invece hanno lavorato a un progetto per l’azienda Sabadì, quale partner tecnico. In questa competizione saranno premiati i primi tre classificati: 1500 euro il primo e 500 euro per il secondo e il terzo classificato.

Nella composizione della giuria tecnica sarà presente Angela Pastore, Local Ambassador ADCI Campania, Founder & Creative Director di Antville. Gli altri giurati saranno: Domenico Gioia, architetto e designer, delegato AIAP, Bruno Sparandeo, delegato UNACOM, Ornella Formati, architetto e designer, professore di packaging e comunicazione visiva, Stefania D’Orso, general manager Vox Creativa.

L’appuntamento finale per scoprire i vincitori è all’evento conclusivo che si svolgerà a giugno a Napoli.


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DMA Awards Italia e ADCI insieme anche nel 2019

 

La partnership tra ADCI e DMA Italia è alla 7° edizione da quando DMA ha lanciato il premio in Italia. Nell’ambito del patrocinio del premio più importante dedicato alla creatività Data Driven il socio ADCI Paolo Iabichino è stato nominato presidente di giuria dei DMA Awards Italia 2019.

I soci ADCI godono da sempre delle stesse condizioni agevolate di partecipazione come i soci DMA, ovvero il costo per entry è di 300 euro anziché di 450 euro (prezzo al pubblico).

Contestualmente DMA Italia annuncia l’apertura della Call for Entry per i DMA Awards Italia 2019. Agenzie grandi e piccole sono invitate a iscriversi al premio sul sito awards.dmaitalia.it. Unico requisito è avere realizzato campagne costruite sui dati tra il 1 ottobre 2017 e il 30 giugno 2019. Potranno essere presentate entro il 2 maggio 2019.

Per dare risalto a due anime diverse ma sinergiche, è riconfermato il doppio percorso Love e Buy. È possibile scegliere secondo quale criterio essere giudicati: creatività ed emozionalità per il primo, con una metrica basata sul 20% di strategia, 40% di creatività, 10% esecuzione, 30% di risultati; strategia e business per il secondo, i cui criteri di analisi sono composti dal 40% di strategia, 20% di creatività, 10% di esecuzione e 30% di risultati. Iscrivendo la campagna due volte si può aderire ad entrambi i percorsi.

La cerimonia di premiazione dei DMA Awards Italia 2019, patrocinati da ADCI, si terrà giovedì 4 luglio a Milano.

Anche quest’anno DMA Awards Italia è sincronizzata agli ECHO Awards. I vincitori del premio nazionale potranno accedere direttamente alle finali che si terranno negli USA. Grazie a questa speciale partnership, a tutte le campagne iscritte in Italia è garantito un accesso agevolato alla Call For Entry statunitense.


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Year-round learning with Cannes Lions

Nick Law announced as honorary Chairperson of Cannes Lions School for 2019 Festival

New online learning course unveiled

08 April 2019 – The Cannes Lions School encompasses an extensive range of learning and development programmes at the Festival, which have been training the industry’s brightest minds since 1995. This year, Nick Law, Chief Creative Officer Publicis Groupe and President of Publicis Communications at Publicis Groupe will take the honorary position as Chairperson of the Cannes Lions School, guiding the Young Lions onsite at the Festival. As part of Cannes Lions’ commitment to extend opportunities for learning throughout the year, they have partnered with digital learning provider 42 Courses to establish a series of online courses.

“Curiosity drives creativity and a continued desire to learn provides an opportunity to shape and define the future of the creative industry”, said, Simon Cook, Managing Director of Cannes Lions. “Nick’s pedigree as a master, future-thinking creative will be an opportunity for our students to take a deeper look at their creative processes at the festival. As Cannes Lions promotes a culture of continual learning it’s also important for us to provide our diverse community with rich industry insights and learnings throughout the year.”

Young Lions are attendees under the age of 30 and range from people in their first role to CEOs and Lion winners. In his role as Chairperson, Nick will support the Festival in developing this next generation of talent across the training programme for students and rising stars, as well as tailored learning opportunities for senior marketers. He will address and mentor School attendees throughout the Festival week and will help hundreds of talented young creatives continue to make the case for creativity throughout the year. After the Festival Nick will nominate his successor to take on the role for 2020.

Speaking on the news Nick Law said, “The next generation of creative leaders are going to inherit and shape an industry in rapid transition. Their imagination, curiosity and obsession with all the proliferating new mediums will determine the success of this transition. That is why I am so happy to be the Chairperson of the Cannes Lion School this year. We have as much to learn from the next generation as they do us, and I am hoping to meet my future boss over the course of the program.”

Extending the suite of learning products to an audience around the world that can’t physically attend the Festival, Cannes Lions’ learning courses will focus on the fundamentals of creative marketing. The new series of short online courses will share the best insights from the Festival from some of the industry’s most esteemed luminaries.

Each course combines video, insights from industry experts and a showcase of Lion-winning work to provide tangible, practical skills. The first course, entitled Storytelling provides tools and techniques for users to bring stories to life, alongside lessons from industry experts including: Keith Reinhard (Chairman Emeritus, DDB), Rory Sutherland (Ogilvy UK Vice-Chairman), Debbi Vandeven (Global chief creative officer at VMLY&R) and Gabriela Lungu (Founder, WINGS Creative Leadership Lab).

 

on the Cannes Lions School and how you can get involved, please contact Steve Latham, Head of Talent & Training, stevelatham@canneslions.com or visit www.canneslions.com.

ENDS


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ADC*E Rising Stars 2019, con Hyper Island e D&AD

Il programma educativo ADC*E mira a elevare la qualità della comunicazione creativa Europea spingendo il potenziale della nostra comunità – a tutti i livelli professionali – attraverso collaborazioni con importanti istituzioni e professionisti Europei.

Quest anno il programma offre in esclusiva ai soli membri ADC*E, grazie al programma the Creative Europe — Culture:

  • una borsa di studio completa al 100% per ciascun corso selezionato che avrà luogo nelle città indicate
  • due borse di studio al 50% per ciascun corso online selezionato
  • tre borse di studio al 30% per ciascun corso online selezionato

Oltre alle borse di studio, ADC*E offre ai suoi soci il consueto sconto del 10% sui corsi D&AD e Hyper Island.

D&AD
Dai una spinta alla tua carriera e alle imprese future concentrandoti sulle capacità creative di domani, insegnate dalle eccellenze di oggi. Esplora i confini della creatività in quattro aree: Mindset, Industry Insight, Creative Skills e Culture & Technology.

Hyper Island
Partecipa a un corso part-time, serale, nel fine settimana o online e dai lo slancio decisivo alla tua carriera. Scopri come applicare nuovi strumenti, metodi e processi nel tuo lavoro e vedrai subito i risultati in tempo reale e il valore aggiunto grazie ai corsi di Cultura e Leadership, Strategia e Marketing e Innovazione.

Come partecipare?

Bastano tre steps per poter accedere alla tua borsa di studio:

  • Prepara il tuo CV e portfolio
  • Crea un breve video che spieghi perché dovresti ottenere la borsa di studio
  • Invia tutto a info@adceurope.org indicando il corso a cui desideri partecipare.

Scadenze:

  • Iscrizione : 27 marzo – 29 aprile
  • Valutazione delle iscrizioni : 29 aprile – 2 maggio
  • Comunicazione dei borsisti  : 3 maggio

Se sei interessato a qualsiasi altro corso D&AD e Hyper Island, invia un’email a info@adceurope.org

Come sai se sei un soci ADC*E?

Essendo ADCI un club associato ad ADC*E, tutti i soci ADCI regolarmente iscritti sono automaticamente anche soci ADC*E, hanno la possibilità di partecipare e possono approfittare degli sconti e delle borse di studio.

Tutte le informazioni qui: https://www.adceurope.org/education/rising-stars-2019/

 


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WHITE SQUARE: FINAL DEADLINE – APRIL 5! YOUR MOMENT IS NOW!

Call for entries to XI International marketing and advertising festival White Square is extended till 00.00 April 5. Entries can be submitted online on official website adfest.by. It means all the professionals working in communications industry still have time to present themselves on the arena of one of the brightest and most ambitious festivals of creativity in Central and Eastern Europe with their creative and innovative projects in the field of advertising, marketing, creative efficiency, digital, media. And those who have already managed to upload their cases – view moderated participating entries on the website, check their uploads and see if they have submitted everything that was planned.

Only realized projects are eligible to participate at one or several contests from the seven provided at the festival. All the entries will be judged by 6 categories of international jury – awarded all around the world experts from 25 countries. 

White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.

An additional bonus for participation is wide promotion of winning agencies and entries in industrial media of the CIS and Europe, providing over 30 publications on adforum.com, marketingdirecto.com, delfi.lt, iqads.ro, marketingtribune.nl and other media resources in April-May on the eve of the main event of global creative industry. 

White Square is scheduled to be held in Minsk on April 17-19. Festival organizers – Association of communications and marketing agencies of Belarus – have prepared an extensive program, including more than 70 master-classes, lectures, workshops, discussion panels about creativity, branding, digital, marketing effectiveness held by stars of international advertising, as well as bright parties where participants will be able to communicate with professional community from different countries informally. Registration of delegates to White Square is open on adfest.by.

 


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WHITE SQUARE AD FESTIVAL: TWO WEEKS TO FINAL DEADLINE

White Square – one of the largest festivals of creativity in Central and Eastern Europe – closes the call for entries in two weeks and already on April 19 the first winning agencies of creative season 2019 will be known.

White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.

Only realized projects are eligible to participate. The entries will be judged offline by 6 specialized jury categories – recognized experts from 25 countries, many of which hold over two hundred awards of Cannes Lions, D&AD, Effie and other prestigious festivals for creativeness of communications and effectiveness of their projects.

The entries that already went through moderation procedure can be already viewed on official website adfest.by. For 14 more days, till April 7 inclusive, the call for entries will be open online on adfest.by. Communication, marketing, media agencies, digital and design studios and other companies operating in the sphere of communications are invited to participation. The mechanics of submission is simple and does not require much time: step 1 – register on adfest.by; step 2 – select suitable contests and nominations; step 3 – download case studies in personal account.


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2019 Dubai Lynx Award Winners Revealed

PRESS RELEASE

13 March 2019 – The Dubai Lynx Awards Ceremony, held this evening, brought the 2019 Festival to a close with the winners of the 18 Lynx Awards categories being announced. The creative community gathered at the Madinat Jumeirah to honour the very best creativity from the MENA region this year.

In addition to the winners across all marketing communications categories, Special Awards were also presented for the Network of the Year, Agency of the Year, Independent Agency of the Year, Media Network of the Year, Golden Palm Award, Advertising Person of the Year and Advertiser of the Year.

Philip Thomas, Chairman Cannes Lions and Dubai Lynx said, “The winning work at Dubai Lynx demonstrates creative excellence with a distinct regional tone. From the 2,406 entries received this year, the winners, as well as setting the creative bar for MENA, also achieved some important milestones, including a record year for winning work from Saudi Arabia and a first-ever shortlisted entry from Iraq.”

Themes emerging from this year’s winners included; using cultural artistic traditions and local artists to bridge content and context; harnessing the power of culture to amplify the impact of the campaign and an increase in brands attempting to become more meaningful for people and demonstrate that they care about their customer’s lives, global injustices and the future of the planet.

The Young Lynx and Student competition winners were also honoured on stage, while MBC Group presented a special award to Global TV personality Steve Harvey in recognition of his achievements and services to broadcasting.

The 2019 Dubai Lynx Grand Prix winners are:

Brand Experience & Activation Grand Prix

TBWA\RAAD, Dubai, UAE, ‘OMO Tag’, Unilever Lebanon

Brand Experience & Activation Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive commented that his Jury loved this work from the start. “It is so simple and so different. It’s a great activation from the ‘Dirt is good’ stable and goes to show that size doesn’t matter when it comes to great ideas”

Creative Effectiveness Grand Prix 

TBWA\RAAD, Dubai, UAE, ‘Slow Trends’, Connect

Creative Effectiveness Jury President, Amanda Fève, Partner, Chief Strategy Officer, Anomaly Amsterdam, The Netherlands said, “This classic David and Goliath story reminds us that it’s not the size of the budget, but the quality of thinking and craft that goes into it, that determines a campaign’s impact. Sharp use of data and social listening helped uncover a genuine cultural insight, which not only created entertaining content, but drove tangible commercial results. Truly effective campaigns must do more than earn attention and engagement, they must change attitudes and behaviours. ‘Slow Trends’ did both, putting smiles on our faces and bringing in new subscribers for ‘Connect.”

Design Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints

Digital Grand Prix 

TBWA\Istanbul, Turkey, ‘Hailstorm in Istanbul’, IKEA

Digital Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “This campaign for IKEA is possibly the best ‘real-time response’ idea any of us on the Jury had ever seen.”

Direct Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints

Entertainment Grand Prix 

Kijamii, Cairo, Egypt, ‘The Sweet Revenge’, Président Cheese Egypt

Entertainment Jury President, Alexandra Ouzilleau, Global Head of Entertainment Partnerships, Havas Group, Global commenting on this Grand Prix winner said, “What we found really interesting with the Grand Prix is that it tapped into the cultural context at the perfect moment in a very smart and fun way which makes the brand’s intersection with Entertainment look very authentic.”

Film Grand Prix 

Leo Burnett Dubai, UAE for campaign ‘Fire’, ‘Fall’ and ‘Crash’, du Telco

Film Craft Grand Prix 

J. Walter Thompson, Riyadh, Saudi Arabia, ‘What are we allowing?’, Saudi Telecom Company

Glass Grand Prix 

J. Walter Thompson, Riyadh, Saudi Arabia, ‘Akhou Nora’, Saudi Telecom Company

Glass Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, commented, “’Akhou Nora’ celebrated a woman as the hero, rather than defending women as victims. The work also integrated men into the cause, based on an historical fact. STC didn’t just create a TV ad, they integrated internal comms, social and even physical signage. Most of the Glass entries address much needed change. So they are by nature addressing issues that show women and girls as victims. ‘Akhou Nora’ looked into the history of the country to show us a proud and courageous role model.

Grand Prix for Good Grand Prix 

Impact BBDO, Dubai, UAE, ‘Zero Tolerance Ribbon’, 28 Too Many

Healthcare Grand Prix 

The Classic Partnership Advertising, Dubai, UAE, ‘Rx Prescription Stickers’, Dubai Health Authority

Integrated Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Media Grand Prix 

FP7/DXB, Dubai,UAE, ‘Al Umobuwah: Putting “Mum” into “Parenthood”’, Babyshop

Media Jury President Veriça Djurdjevic, Chief Executive Officer, PHD, UK commented, “This campaign went beyond paid media; they created new owned channels, and harnessed the power of earned media, as well as using each of the paid channels creatively. It was a brave strategy for a retailer, but we felt it was a really important campaign: it shows that harnessing a cultural insight and executing it in a truly integrated way can deliver a strong commercial impact in terms of sales results, not just brand warmth uplift.”

Mobile Grand Prix 

Google Dubai, UAE, ‘Qibla Finder’, Google

“The sheer usefulness of this idea made us love this work. We all have apps that end up on page 5 of the home screen of our mobile but this Grand Prix will stay on page 1 ,” said Mobile Jury President Alan Kelly, Executive Creative Director, Rothco Accenture Interactive.

Outdoor Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai,  ‘Truck Art Childfinder’, Berger Paints

Outdoor Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “When you sit in a jury room looking at hundreds of case studies, you can become desensitised to the results sections. But you can’t argue with the result of reuniting three children with their parents. We will be talking about the beautiful ‘Truck Art Childfinder’ idea for many years to come.”

PR Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Commenting on why this piece of work was awarded the Grand Prix, PR Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, said, “The jury room immediately responded to this entry. We understand the power of the press to hold politicians to account and to rally citizens to share their voice. A simple execution for a powerful idea and very relevant for the times we live in. This work was very specific to Lebanon, but also addressed a universal issue. Journalism has ever been more important. We need bravery from our news reporters all over the world to uncover the truth.”

Print & Outdoor Craft Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai,, ‘Truck Art Childfinder’, Berger Paints

Speaking on why the Grand Prix was awarded in both Design and Print & Outdoor Craft, Jury President, Guillermo Tragant, Chief Creative Officer, Furia, said, “The ‘Truck Art Child Finder’ was chosen because it was a brilliant, simple, strong idea. It was executed with excellent craft in a manner that respected the local folklore art. But the campaign also elevated the art-form, integrating the product in the most natural way, with purpose and real life changing results for the children and their families.”

Print & Publishing Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Radio & Audio Grand Prix 

TBWA\RAAD, Dubai, UAE, ‘Predictive Radio Spots’, AWR Arabian Automobile

Network of the Year

1st place: BBDO Worldwide

2nd place: TBWA Worldwide

3rd place: J. Walter Thompson

Agency of the Year 

1st place: Impact BBDO, Dubai

2nd place: TBWA\RAAD, Dubai

3rd place: BBDO Pakistan, Lahore

Independent Agency of the Year

1st place: Kijamii, Cairo

2nd place: Good People, Cairo

3rd place: Beattie + Dane, Kuwait City

Media Network of the Year

1st place: OMD Worldwide

2nd place: UM

3rd place: PHD Worldwide

Golden Palm Award 

1st place: Big Kahuna Films, UAE

2nd place: bigfoot Films, UAE

3rd place: Good People, Egypt

Dubai Lynx Advertising Person of the Year 

Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group

Advertiser of the Year

Nissan

YOUNG LYNX COMPETITIONS

Young Lynx Integrated Competition Winners 

Kadir Ali, Senior Art Director, Impact BBDO

Priyaa Naidoo, Senior Copywriter, Impact BBDO

Kusal Udhara, Senior Art Director, Impact BBDO

Young Lynx Print Competition Winners 

Mohamed Kotait, Art Director, TBWA\RAAD, Dubai

Osama Siddiq, Art Director, TBWA\RAAD, Dubai

Young Lynx Media Competition Winners

Roxanne Gahol, Manager – Strategic Marketing Investments, OMD, Dubai

Omar Anwar, Senior Executive – Planning, OMD, Dubai

Young Lynx PR Competition Winners

Tala Arakji, Strategy Planning Manager, FP7, Dubai

Moushami Dighe, Strategic Planning Manager, FP7, Dubai

STUDENT AWARDS & SCHOOLS COMPETITION

Masar Student Creative Award for Print Winner

Rym Farran, Middlesex University Dubai

Student Integrated Award Winner

Divya Ariga, Middlesex University in Dubai

University of the Year Winner

The Middlesex University in Dubai

ENDS

Please find images of the 2019 Dubai Lynx Winners here


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ADCE – The Creative Incubator

After the success of last year, the ADCE in partnership with Pi School is organising a new round of the innovative program:

The Creative Incubator

This year, the program and workshops will be focused on:

How to use creativity and design to apply solutions to real-world problems, and transforming ideas into high impact and purposeful actions. 

The program will have the same format of last year, consisting in 3 workshops / seminars, led by Jamshid Alamuti and recognised mentors with a final conclusion / white paper to be presented in Barcelona, at the ADCE Festival 2019.

The 1st module will take place at Pi School (Rome) on 28-30th March.

Please find attached the pdf with detailed information together with a general image you can use to promote the program among your members and contacts.

Confirmed trainers & mentors for this 1st module of the Creative Incubator are:

  • Jamshid Alamuti / CEO & Co-founder, Pi School
  • Conn Bertish / Founder, Cancer Dojo
  • Rey Andrade / Creative Director, 72andSunny
  • Axel Quack / Strategy Director, Frog Design

Special price for ADCE members:

- We are offering 30 individual grants that cover a 80% of the registration fee. And an additional 10% discount if they are ADCE members. That means that for only 495€ they can participate in this unique program.

More information and registrations at Pi School website.