Lascia una risposta

Deadline of the call for entries to White Square advertising festival is getting close!

The deadline of the call for entries to one of the largest creative awards shows in Europe – International advertising festival White Square – comes on May 31. Supporting communications industry, the festival is meant to help the agencies that, despite difficult conditions of the new reality, strive to demonstrate internationally their brightest works, worthy of festival awards and capable of giving inspiration to the industry.

There are 11 more days left to prove the market the power of creative and effectiveness ideas, and it’s pretty much simple to do at White Square. You need to investigate the works your agency executed during the recent year and choose the best ones, register on festival’s official website adfest.by and upload the entries in your personal account.

Entries can be submitted in seven contest categories:

CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;

BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;

MARKETING: Brand Experience & Activation, PR, Direct, Innovations;

CREATIVE EFFECTIVENESS;

MEDIA: Channels, Excellence in Media, Media Campaign;

DIGITAL: Digital, Mobile, Creative Data;

CHANGE FOR GOOD. Ads devoted to COVID-19 pandemic participate in Change for Good contest free of charge.

The entries will be evaluated by six international jury line-ups – persons with world-wide recognition in advertising from more than 30 countries of the world, who have repeatedly participated in the jury of the largest global festivals and won hundreds of prestigious international awards for creativity and effectiveness for projects for leading world brands.

White Square is included into global creativity ranking AdForum Business Creative Report.

The works of White Square prize-winning agencies will be widely promoted in industrial media, with over 30 publications in Europe and the CIS countries, including France, Belgium, Germany, Spain, Portugal, Italy, the Netherlands, Estonia, Lithuania, Latvia, MENA region , Argentina, Serbia, Croatia, Romania, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia etc. 

Detailed information about White Square festival is provided on official website adfest.by


Lascia una risposta

White Square ad festival announced free acceptance of entries devoted to COVID-19

Today, the fight against the spread and consequences of Coronavirus pandemic is a priority position for governments, public organizations, and businesses in different countries around the world. Сommunications industry contributes through creative solutions to the challenges of these difficult times. In support of the industry, the organizers of one of the largest creative festivals in Eastern Europe – White Square International Advertising Festival, which is scheduled to be held on June 24-26, decided to accept the entries on the COVID-19 issue into Change for Good contest for free. Video and radio ads, prints, online campaigns of brands and non-profit organizations implemented in any country of the globe are invited to take part. Call for entries is open online on White Square’s official website adfest.by till May 31.

Entries can be also submitted into several other contest categories. There are seven at White Square:

CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;

BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;

MARKETING: Brand Experience & Activation, PR, Direct, Innovations;

CREATIVE EFFECTIVENESS;

MEDIA: Channels, Excellence in Media, Media Campaign;

DIGITAL: Digital, Mobile, Creative Data;

CHANGE FOR GOOD.  

In conditions of high market competition, when everyone needs inspiration to cope with new tasks, White Square participants will be able to get charged with drive for more confident moving forward and professional recognition from an expert international jury to strengthen their market positions. Besides, the works of prize-winning agencies will be widely promoted in industrial media in more than 30 countries of Europe and the CIS, which is becoming increasingly important in saturated online reality.

More detailed information about White Square festival is provided on official website adfest.by


Lascia una risposta

Nuove date anche per White Square – 24 – 26 giugno.

Anche White Square annuncia lo spostamento del festival, che avrà luogo dal 24 al 26 giugno a Minsk.

Di seguito il comunicato ufficiale.

On June 24-26 Minsk will host one of the largest creative awards shows in Eastern Europe – International advertising festival White Square. Currently, 511 entries from participants from 20 countries of the globe have already been submitted to White Square 2020. Call for entries is open online on official website adfest.by and will continue till May 31.  

Despite the fact that the world is in a non-standard situation facing unusual conditions of new online reality, there is an opportunity to rethink existing experience, find new solutions, prepare the entries and get a powerful boost of inspiration by uploading your best works to advertising festival. Entries to White Square 2020 can be submitted into seven contest categories

CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment; 

BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;

MARKETING: Brand Experience & Activation, PR, Direct, Innovations;

CREATIVE EFFECTIVENESS;

MEDIA: Channels, Excellence in Media, Media Campaign; 

DIGITAL: Digital, Mobile, Creative Data; 

CHANGE FOR GOOD. Projects devoted to the theme of combating the epidemic and the consequences of coronavirus are accepted into Change for Good contest for free

Entries in each of the contests will be evaluated by independent international jury line-up – persons with worldwide recognition in advertising and numerous prestigious industrial awards for creativity of communications.

White Square is included into Eastern European and Central Asian festival rankings, and into global creativity ranking Adforum Business Creative Report.  

Every year, White Square pays special attention to promotion of prize-winning agencies’ works in industrial media of Europe and the CIS, including over 30 publications in France, Belgium, Germany, Spain, Portugal, Italy, Netherlands, Estonia, Lithuania, Latvia, MENA, Argentina, Serbia, Croatia, Romania, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia etc. 

After moderation stage is successfully completed entries submitted to the festival will be available to be viewed on festival website. The organizers expect to hold the festival in full format, with full educational and business program. Follow the news on adfest.by


Lascia una risposta

TIME TO WIN… TIME! WHITE SQUARE HAS ANNOUNCED THE FESTIVAL’S DATES CHANGE

Having analyzed the forecasts of development of global Coronavirus outbreak, organizing committee of International advertising festival White Square – one of the largest creative events in Eastern Europe, for many years opening international festival season and uniting in Minsk the representatives of communications industry from more than 30 countries – has taken the decision to postpone the dates of the 12th festival. This news was reported on March 16th by Alena Ustinovich, The Chairman of Board of Association of Communications and Marketing Agencies of Belarus, producer of White Square festival: “We hope for progress in the fight against this new virus and stabilization of situation caused by it in different spheres of life in different countries. At the moment, we have decided to postpone the dates of upcoming White Square to June. Exact dates will be announced in mid-April. We plan to preserve usual format of the festival with its planned competition, educational and cultural programs that will be modernized and strengthened taking into account current trends taking place around the world. In addition, we decided to accept the projects devoted to the theme of combating the epidemic and the consequences of coronavirus, into Change for Good nomination for free. Examples of such works are already there, the first were colleagues from China Advertising Association with ‘Be strong, China!’ campaign”.  

Deadline of the call for entries, scheduled for late March, is postponed until May 31st. Entries are being accepted online on official website adfest.by into 7 contest categories:  

CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment; 

BRANDING: Communication Design, Packaging Design, Digital & Interactive Design; 

MARKETING: Brand Experience & Activation, PR, Direct, Innovations;

CREATIVE EFFECTIVENESS;

MEDIA: Channels, Excellence in Media, Media Campaign; 

DIGITAL: Digital, Mobile, Creative Data; 

CHANGE FOR GOOD.

Follow the news about White Square on official website adfest.by.  


Lascia una risposta

CREATIVE ITALY, IT’S TIME TO WIN! – White Square deadline is on March 27th.

What would you do if someone told you that your TIME TO WIN is coming? Most likely, you’d ask when and where. If you’re a creative, the answers are no doubt April 15-17 and Minsk – the dates and venue of XIIth International advertising festival White Square.

This creative award show holds strong positions in Eastern European festival rankings and has a reputation of some kind of a springboard to success for talented advertisers that already highlighted a number of well-known names, agencies and projects in the world of communications. Opening festival year in Europe and having real stars of global industry with tones of prestigious metals under their belts as jury members, White Square gives their first portion of international fame to the best entries executed both by large network agencies and smaller independent ones. Prize winners of the festival are annually promoted on over 30 industrial media of Western and Eastern Europe, including youmark.it, marketingdirecto.com, adforum.com,  marketing365.mk, iqads.ro etc. 

Recognized as a must-see European creative event and attended by a bench of famous and awarded ad men such as Matthias Harbeck from Serviceplan Germany, Evgeny Primachenko from Wieden+Kennedy Amsterdam, Malek Ghorayeb from Leo Burnett Beirut, Vicky Gitto from ADCI, Juan Garcia-Escudero from Leo Burnett Madrid, Nuno Jeronimo from O Escritorio, Tristan Macherel from Landor Europe and many more, White Square already for a while serves as a creative hub providing ad professionals with possibility to welcome brightest creative minds from 30 countries, exchange creative thoughts and get inspired by unique creative works from yet unfamiliar region,  explore the newest trends and most promising ads from all around the globe on the very start of new creative season.

To name a few, on the list of White Square 2020 jurors are:  

The call for entries to White Square 2020 is now open. Deadline – March 27.Creative works are easy to submit online on official website adfest.by. There are just three simple steps on the way to the judging room.

1. Login on White Square official website adfest.by and fill in some basic information

2. Choose most suitable contests and nominations:

  • CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;
  • BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;
  • MARKETING: Brand Experience & Activation, PR, Direct, Innovations;
  • CREATIVE EFFECTIVENESS;
  • MEDIA: Channels, Excellence in Media, Media Campaign;
  • DIGITAL: Digital, Mobile, Creative Data;
  • CHANGE FOR GOOD.

3. Prepare and upload your entries in your personal account.

Good news is that participants who submit five or more entries to White Square 2020 will get a full entry pass to all events of educational and cultural program of the festival. White Square’s business and educational program will continue during three whole days – April 15, 16 and 17 – and include over 70 master-classes and discussion panels devoted to creative trends in communications, marketing, branding, digital, media and held by stars of global ad industry. Parties will complete every festival day.

Minsk, Belarus is open and visa free for the Italian, as well as always ready to offer lots of original travel experience filled with high tech and IT innovations and authentic remains of traditional local lifestyle based in small picturesque country almost in the very heart of Europe full of green forests, blue lakes and friendly people.

Detailed information about White Square festival is provided on official website adfest.by. For participation in the contests contact the Directorate of the Festival – Association of Communications and Marketing Agencies of Belarus, member of EACA, via konkurs@adfest.by; for participation in business and educational program – via info@adfest.by.