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CREATIVE ITALY, IT’S TIME TO WIN! – White Square deadline is on March 27th.

What would you do if someone told you that your TIME TO WIN is coming? Most likely, you’d ask when and where. If you’re a creative, the answers are no doubt April 15-17 and Minsk – the dates and venue of XIIth International advertising festival White Square.

This creative award show holds strong positions in Eastern European festival rankings and has a reputation of some kind of a springboard to success for talented advertisers that already highlighted a number of well-known names, agencies and projects in the world of communications. Opening festival year in Europe and having real stars of global industry with tones of prestigious metals under their belts as jury members, White Square gives their first portion of international fame to the best entries executed both by large network agencies and smaller independent ones. Prize winners of the festival are annually promoted on over 30 industrial media of Western and Eastern Europe, including youmark.it, marketingdirecto.com, adforum.com,  marketing365.mk, iqads.ro etc. 

Recognized as a must-see European creative event and attended by a bench of famous and awarded ad men such as Matthias Harbeck from Serviceplan Germany, Evgeny Primachenko from Wieden+Kennedy Amsterdam, Malek Ghorayeb from Leo Burnett Beirut, Vicky Gitto from ADCI, Juan Garcia-Escudero from Leo Burnett Madrid, Nuno Jeronimo from O Escritorio, Tristan Macherel from Landor Europe and many more, White Square already for a while serves as a creative hub providing ad professionals with possibility to welcome brightest creative minds from 30 countries, exchange creative thoughts and get inspired by unique creative works from yet unfamiliar region,  explore the newest trends and most promising ads from all around the globe on the very start of new creative season.

To name a few, on the list of White Square 2020 jurors are:  

The call for entries to White Square 2020 is now open. Deadline – March 27.Creative works are easy to submit online on official website adfest.by. There are just three simple steps on the way to the judging room.

1. Login on White Square official website adfest.by and fill in some basic information

2. Choose most suitable contests and nominations:

  • CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;
  • BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;
  • MARKETING: Brand Experience & Activation, PR, Direct, Innovations;
  • CREATIVE EFFECTIVENESS;
  • MEDIA: Channels, Excellence in Media, Media Campaign;
  • DIGITAL: Digital, Mobile, Creative Data;
  • CHANGE FOR GOOD.

3. Prepare and upload your entries in your personal account.

Good news is that participants who submit five or more entries to White Square 2020 will get a full entry pass to all events of educational and cultural program of the festival. White Square’s business and educational program will continue during three whole days – April 15, 16 and 17 – and include over 70 master-classes and discussion panels devoted to creative trends in communications, marketing, branding, digital, media and held by stars of global ad industry. Parties will complete every festival day.

Minsk, Belarus is open and visa free for the Italian, as well as always ready to offer lots of original travel experience filled with high tech and IT innovations and authentic remains of traditional local lifestyle based in small picturesque country almost in the very heart of Europe full of green forests, blue lakes and friendly people.

Detailed information about White Square festival is provided on official website adfest.by. For participation in the contests contact the Directorate of the Festival – Association of Communications and Marketing Agencies of Belarus, member of EACA, via konkurs@adfest.by; for participation in business and educational program – via info@adfest.by.


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L’evento di CreativitySafe ci ha svelato un mondo di idee, creatività e blockchain.

Ieri, giovedì 20 febbraio, allo IED di Milano, il team di CreativitySafe ci ha raccontato di come il loro servizio offra un sistema facile e sicuro al cento per cento per la protezione del diritto d’autore tramite blockchain.

Il loro progetto nasce poco più di un anno fa attorno alla certezza che le idee abbiano un valore inestimabile da proteggere.

CreativitySafe ti permette di registrare all’interno della blockchain da loro utilizzata – quella dei bitcoin – in pochi secondi e ad un prezzo davvero, davvero accessibile i tuoi progetti creativi, progetti strutturati strategici, format e know-how aziendale di piccole e grandi realtà attribuendogli una data certa ed immodificabile.

Come funziona?

È sufficiente registrarsi sul sito, scegliere l’opzione (upload singolo o pacchetto) più adatta alle tue esigenze ed effettuare il caricamento del file che desideri tutelare. Questo viene criptato e la stringa di numeri generata registrata sulla blockchain dei bitcoin.

In pochissimo tempo, nella propria area riservata, vedrai apparire il dossier prova d’autore e il certificato che ne attesta la proprietà intellettuale.

La cosa ancora più interessante, come ci racconta l’avvocato Massimo Maggiore presente ieri per rispondere a tutte le vostre domande, è non solo che il sistema blockchain rappresenta un sistema estremamente innovativo nella gestione di questo tema, ma anche, e forse soprattutto, la sua valenza legale. 

Sia il parlamento europeo che quello italiano hanno infatti riconosciuto la sua validità legale come tecnologia di registrazione.

E se tutto ciò non ti avesse ancora convinto, beh, se sei socio ADCI per te uno sconto del 20%!!

Per saperne di più qui il link al loro sito: https://creativitysafe.com/ 


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Giovani Leoni 2019 – Categorie e Giurie al completo


Pronti per afferrare la preda?
Sta per iniziare la XXI edizione dei Giovani Leoni.

DA SABATO 11 MAGGIO ALLE h. 10:30 avrete 24/48 ore di tempo (a seconda della categoria) per ideare la vostra campagna e caricarla sul portale.

Ma potete già registrarvi qua: https://giovanileoni.adci.it

Ricordiamo che ai Giovani Leoni possono partecipare, in coppia, tutti i professionisti nati il/dopo il 21 giugno 1988 e che collaborano / hanno collaborato con un’agenzia o lavorano / hanno lavorato come freelance nel settore, per almeno 6 mesi in Italia. 

Un ringraziamento speciale va ai super Sponsor di categoria di quest’anno, senza in quali tutto ciò non sarebbe possibile: Ariston Thermo Group, Burger King, CiaoPeople, Facebook, UNA-PrHub.

E un grazie anche ai nostri Partner e Sponsor tecnici: Getty Images, RAI Pubblicità, Synapsy e alla Naba, nei cui spazi si terranno le giurie.

E a proposito di giurie, abbiamo completa la lista! Tanti giurati esperti, e altri alla loro prima volta selezionati per giuria così prestigiosa, selezionati tra i Soci ADCI e – solo per la giuria Pr Specialist – tra i soci UNA.

Eccoli tutti qua:

DESIGN

Presidente: Marzia Marcolini
Arturo Vittorioso
Matteo Grandese
Gigi Pasquinelli
Martina Mannocchi
Lorenzo Terragna
Massimiliano Fugini (Ariston Thermo Group, sponsor di categoria)

 

DIGITAL

Presidente: Raffaella Bertini
Danielantonio Di Palma
Stefano Zanoni
Luca Pedrani
Federica Facchini
Marco Tironi
Patricia Consonni (Facebook, sponsor di categoria)

FILM

Lorenzo Picchiotti
Nicoletta Zanterino
Giacomo Zanni
Giovanni Bedeschi
Michelangelo Tagliaferri
Nicola Favaro (RAI Pubblicità, partner e sponsor tecnico)
Vincenzo Piscopo (CiaoPeople, sponsor di categoria)

PRINT

Presidente: Max Verrone
Federico Ghiso
Fabio Pedroni
Bruno Vohwinkel
Ginevra Capece
Luca Ghilino
Nicola Rovetta
Fabio Pelagalli (NABA, sponsor tecnico)
Laura Vimercati (Burger King, sponsor di categoria)

PR SPECIALIST

Presidente: Massimiliano Gusmeo
Beatrice Agostinacchio
Federica Campori
Umberto Chiaramonte
Federico Alberto
Andrea Cornelli (UNA, sponsor di categoria)
Alessandro Orlandi 

Durante il contest, per eventuali chiarimenti, sarà disponibile un indirizzo email: giovanileoni@adci.it

Buona gara a tutti.

E che vinca l’idea più ruggente.

 


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DMA Awards. Prorogata al 16 maggio la deadline per le iscrizioni

DMA Italia è lieta di annunciare la proroga della deadline per le iscrizioni delle campagne ai DMA Awards Italia al 16 maggio 2019.

La giuria valuterà le 10 categorie in gara ai DMA Awards Italia: Automotive; Business Products and Services; Consumer Products and Services; Financial and Insurance; Not-for-Profit; Pharmaceutical and Healthcare; Publishing, Entertainment and Media; Retail and Direct Sales; Technology and Communications; Travel & Hospitality. A discrezione dei giurati sarà l’assegnazione dei premi speciali.

ISCRIVI QUI LA TUA CAMPAGNA

Stai lavorando sulla tua entry agli Awards di quest’anno? Ecco solo per te un paio di tips and tricks che ti potrebbero tornare utili e far saltare all’occhio la tua iscrizione!

Il 30% della ricetta per la vittoria in entrambi i percorsi di engagement è dato dai risultati ottenuti: valorizza i tuoi dati e parlane sempre in modo positivo ed efficace! Ricorda che se scrivi “la campagna ha raggiunto gli obiettivi prefissati” o “gli utenti coinvolti sono aumentati del 2%” (rispetto a cosa?) non è abbastanza: la Giuria vuole vedere dati oggettivi che raccontino il successo raggiunto.

Inoltre, anche se possono sembrare insignificanti, gli errori di grammatica e di ortografia sono tenuti in considerazione dalla giuria e potrebbero costarti un metallo!

Siamo inoltre estremamente entusiasti di annunciare che il 4 luglio sarà una giornata speciale in quanto a partire dalle 14.00 si terranno i DMA Awards Italia. Sarà un pomeriggio spettacolare in cui relatori di eccezione ci racconteranno come vivono la data economy nelle loro aziende.

A seguire, nel tardo pomeriggio si terrà la cerimonia di premiazione dei DMA Awards Italia 2019, con la consueta consegna dei metalli.

Come ogni anno seguirà la solita festa, accompagnata da un rinfresco in una bellissima location.

SEGNA LA DATA IN AGENDA


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XI “WHITE SQUARE” HAS ANNOUNCED THE WINNER

April 19, winners award ceremony of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, which was held in the Belarusian capital for the eleventh time and gathered participants from 32 countries, took place. This year, the festival has sounded on the international stage under the slogan Your Moment is Now.

A total of 1019 entries from countries of the CIS and Europe were submitted to the “White Square”. Works were accepted in 7 contests: creativity, branding, marketing, creative effectiveness, digital, social ad and in the media competition introduced this year. All works were evaluated by 6 international jury compositions — Creative Jury, Marketing, Branding, Digital, Media, Social Advertising jury — a total of 62 world-renowned experts, who have hundreds of awards from Cannes Lions and other prestigious festivals.

So, we present the results of all the XI “White Square” contests.

The creative agency of the festival, which received most awards according to the results of refereeing, is Voskhod, Russia.

Belarusian festival agency — Forte Grey

 

THE GRAND PRIX

Grand Prix

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

A. PROMO & ACTIVATION

A1 Use of channel / medium

Silver

entry Beware of Bots, agency Possible Group, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

entry The Point of No Return, agency Great Advertising Group, Russia

 

A2 Use of brand experience

Gold

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan

entry Plate & Bowl, agency RODNYA Creative PR Studio, Russia

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Short-list

entry “Dostup” Project (*Access), agency Mosaic media, Russia

entry 2018 in Review: Yandex.Taxi Riders’ Personal Stats, agency Yandex.Taxi in-house studio, Russia

entry A look that sounds, agency e:mg, Russia

entry Mani cure, agency VMLY&R MEXICO, Mexico

entry Rewind to the 80’s, agency e:mg, Russia

entry Time:Sharing, agency DPG, Russia

 

A3 Use of technology

Gold

entry Beware of Bots, agency Possible Group, Russia

Silver

entry “Dostup” Project (*Access),agency Mosaic media, Russia

 

A4 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

A5 Campaign

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry “Dostup” Project (*Access),agency Mosaic media, Russia

entry The most epic promo, LLC “Eurotorg” Team, Belarus

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia

entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia

 

A6 Low budget project

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Silver

entry Beware of Bots, agency Possible Group, Russia

entry Mold, agency BBDO Ukraine, Ukraine

Bronze

entry Safe the Rap, Deep creative digital agency, Russia

 

C. PR

C1 Use of PR practice

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia(moved from A2 Use of brand experience)

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia

 

C2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

C3 Influencer

Short-list

entry A look that sounds, agency e:mg, Russia

 

C4 Strategy

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan

 

C5 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

H. DIRECT

H1 Use of direct medium

Bronze

entry Rewind to the 80’s, agency e:mg, Russia

entry Stuck in Photostock, agency Forte Grey, Belarus

entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

 

H2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

H3 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

 

H4 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

I. INNOVATIONS

I1 Innovations

Silver

entry Beware of Bots, agency Possible Group, Russia

 

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Creative effectiveness

Gold

entry This is YOTA ad, agency Friends Moscow, Russia

Silver

entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine

Bronze

entry #smthwentwrong, agency UAMASTER digital agency, Ukraine

Short-list

entry “Dostup” Project (*Access), agency Mosaic media, Russia

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia

entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia

 

BRANDING

B. COMMUNICATION DESIGN

B1 Logo

Silver

entry Layered, agency Voskhod, Russia

entry Loudhead, agency Suprematika, Russia

Short-list

entry Mural Art Park, agency Brandon Archibald, Ukraine

entry Quantum Agro Tech -23, agency BBDO CA, Kazakhstan

 

B2 Corporate identity

Gold

entry Bushe, agency Suprematika, Russia

entry Layered, agency Voskhod, Russia

Silver

entry Aquality, agency DEPOT BRANDING AGENCY, Russia

entry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, Ukraine

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine

entry Hydroid, agency Terminal design, Russia

entry ZHEESHEE Production Branding, agency Creative Brands, Russia

Short-list

entry Branding for Yomko, agency Nimax, Russia

entry Gotcha, agency Suprematika, Russia

entry NAR rebrand, agency TUTKOVBUDKOV, Russia

entry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraine

entry Overkill Brand, agency McCann Riga, Latvia

entry SOUL, agency AIDA Pioneer branding & creative, Belarus

entry Vyborg identity, agency SETTERS, Russia

 

B4 Multi-page editions

Bronze

entry Annual report, agency Volga Volga Brand Identity, Russia

 

B5 Souvenirs and business gifts

Silver

entry Overkill Board Game, agency McCann Riga, Latvia

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine

 

B6 Brand environment & experience design

Gold

entry Bushe, agency Suprematika, Russia

entry Mold, agency BBDO Ukraine, Ukraine

Silver

entry Gratitude on our skin, agency e:mg, Russia

entry Layered, agency Voskhod, Russia

 

 

Q. DIGITAL DESIGN

Q1 Website design

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

entry ZHEESHEE Website, agency Creative Brands, Russia

Q3 Design of virtual promo-tools

Bronze

entry Warface Banana Royale, agency SLAVA, Russia

 

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

entry BERGEN, DEPOT BRANDING AGENCY, Russia

Silver

entry Eau De Vie De Biere, agency Not Perfect, Lithuania

Bronze

entry Charms Of Sails, agency Not Perfect, Lithuania

Short-list

entry Food for business. Food for the brain., agency Havas Kyiv, Ukraine

entry hike redesign., agency BBDO Ukraine

entry SmartHit, agency CRITICAL, Lithuania

 

X2 Packaging of non-food products

Gold

entry Equre, agency Repina Branding, Russia

Silver

entry SkinHead shampoo packaging design, agency DDC.Lab, Russia

Bronze

entry Forte Femme Perfume, agency Voskhod, Russia

 

Special Prize of branding jury

работа Mold, агентствоBBDO Ukraine, Ukraine

 

DIGITAL

D. DIGITAL

D1 Websites

Short-list

entry Goodbye to the Middle Ages!,agency Possible Group, Russia

 

D2 Interactive projects

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

D3 Pre-rolls

Silver

entry Predictable Swedes, agency Great Advertising Group, Russia

Bronze

entry Pre-roll drama “The buzz’, agency Bootleg, Russia

 

D5 Integrated digital campaign

Short-list

entry Face the cake, agency Zebra Hero, Russia

 

D6 Viral campaign

Silver

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Forte Femme, agency Voskhod, Russia

entry This is YOTA ad, agency Friends Moscow, Russia

 

D7 Social

Bronze

entry rrrRRrr, agency The Smarts, Bulgaria

 

D8 Branded tech and innovations

Gold

entry Beware of Bots, agency Possible Group, Russia

entry Rain Wi-Fi,agency Geometry Global Moscow, Russia

 

D9 Digital Craft

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

G. MOBILE

G5 Mobile tech and innovations

Silver

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

T. CREATIVE DATA

T2 Data driven insight

Gold

entry Utair “Where You Belong”, agency Friends Moscow, Russia

T4 Use of real-time data

Bronze

entry Rose Index, agency Leo Burnett Moscow, Russia

Short-list

entry Zolla Don’t miss the summer, agency SLAVA, Russia

 

Special prize for “Digital Balls”

работа Putin turns on the Rain, агентствоVoskhod, Russia

 

CREATIVITY

F. FILM

F1 TV

Silver

entry The wrong bank, agency Voskhod, Russia

Bronze

entry Delivery, agency Voskhod, Russia

entry EVERYWHERE, agency Instinct (BBDO Group), Russia

Short-list

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia

entry Choice, agency Voskhod, Russia

entry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

entry When the Stakes Are High, agency Optimist Creative, Estonia

 

F2 Online

Silver

entry “Abduction“, agency media kitchen, Kyrgyzstan

entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Bronze

entry Happy losing, agency Leo Burnett Moscow, Russia

entry Modulbank “SPASIBO”,agency Friends Moscow, Russia

entry The saw up, agency DDB Russia, Russia

entry Zoommerish Prices, agency Leavingstone, Georgia

Short-list

entry Runnerfrom series Serial killer, agency Zebra Hero, Russia

entry Working Dead, agency Leavingstone, Georgia

 

F3 Film Craft

Gold

entry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russia

entry The wrong bank, agency Voskhod, Russia

Silver

entry Delivery, agency Voskhod, Russia

entry Entrepreneured in the head, agency Voskhod, Russia

Bronze

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia

entry Inventory, agency Leo Burnett Moscow, Russia

entry Samvel, agency Yandex.Taxi in-house studio, Russia

 

K. INTEGRATED

K1 Multi-platform campaigns

Gold

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry Utair “Where You Belong”, agency Friends Moscow, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

 

 

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia

entry Orange Fitness, agency Ruport, Russia

 

K2 Digital & Social

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Short-list

entry Face the cake, agency Zebra Hero, Russia

 

K3 Viral campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine

entry Thirsty Tags, agency Redberry, Georgia

entry This is YOTA ad, agency Friends Moscow, Russia

 

K4 Product / brand launch campaign

Short-list

entry Warface Banana Royale, agency SLAVA, Russia

 

K5 Image campaign

Gold

entry Thirsty Tags, agency Redberry, Georgia

entry Utair “Where You Belong”, agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)

Silver

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia

entry Time to Speak, agency BBDO Russia Group, Russia

 

K6 Low budget campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia

Short-list

entry Local bar against national shame, agency Saatchi & Saatchi Ukraine, Ukraine

 

K7 Selfpromo

Short-list

entry New Year Teleport, agency Leo Burnett Moscow, Russia

entry Signato – the freedom typeface, agency FOLK, Lithuania

 

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Bronze

entry Working Dead, agency Leavingstone, Georgia

Short-list

entry The saw up, agency DDB Russia, Russia

N2 Audio branded content

Bronze

entry Heartbeat project, agency Friends Moscow, Russia

Short-list

entry Sound in the leading role, agency RUCOM, Russia(moved from N1 Visual branded content)

 

N3 Interactive branded content

Short-list

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

N4 Branded events

Gold

entry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates(moved from O1 Outdoor)

Short-list

entry CineMoms, agency GForce/Grey, Kazakhstan

 

N5 Brand experience

Gold

entry Forte Femme, agency Voskhod, Russia(moved from N1 Visual branded content)

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Silver

entry Vacations for Calories, agency Proximity (BBDO Russia Group), Russia

Short-list

entry Lenovo Art Switch project, agency NGN.agency, Ukraine

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

O. OUTDOOR

O1 Outdoor

Silver

entry Bushe, agency Suprematika, Russia

entry Mold, agency BBDO Ukraine, Ukraine

series of entries Utair “Where You Belong”, agency Friends Moscow, Russia

http://adfest.by/en/work/1109

http://adfest.by/en/work/1110

http://adfest.by/en/work/1111

 

Short-list

entry Billbird, agency Soda Creative Band, Russia

entry Rain Wi-Fi,agency Geometry Global Moscow, Russia

entry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia

 

P. PRINT

P1 Print

Gold

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraine

entry Atomic Girl, agency Not Perfect, Lithuania

series of entries Utair “Where You Belong”, agency Friends Moscow, Russia

http://adfest.by/en/work/1106

http://adfest.by/en/work/1107

http://adfest.by/en/work/1108

Short-list

entry Moses’ Paint Roller, agency ABK, Georgia

 

P2 Print Craft

Bronze

entry BERGEN, agency DEPOT BRANDING AGENCY, Russia

entry Moses’ Paint Roller, agency ABK, Georgia

Short-list

entry In Medica, agency Not Perfect, Lithuania

 

Special Prize for originality

работа Forte Femme, агентствоVoskhod, Russia

 

 

MEDIA

M. MEDIA CAMPAIGN

M1 Integrated campaign

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Bronze

entry Utair “Where You Belong”, agency Friends Moscow, Russia

 

M2 Low budget campaign

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

V. CHANNELS

V1 Use of TV & Other Screens

Short-list

entry This is YOTA ad, agency Friends Moscow, Russia

 

V3 Use of Print / Outdoor

Bronze

entry Mold, agency BBDO Ukraine, Ukraine

 

V4 Use of Ambient Media

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry Stuck in Photostock, agency Forte Grey, Belarus

entry The Point of No Return, agency Great Advertising Group, Russia

 

V5 Use of Events

Silver

entry Stuck in Photostock, agency Forte Grey, Belarus

Short-list

entry #FairB&B, agency Kinograf, Ukraine

 

V6 Use of Digital Platforms

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

entry Pre-roll drama “The buzz’, agency Bootleg, Russia

 

V8 Use of Social Platforms

Gold

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Durex Social Newsroom, agency Havas Creative Group Russia, Russia

 

V9 Use of Technology

Bronze

entry Beware of Bots, agency Possible Group, Russia

entry Have an idea? Post it!, agency Marvelous LLC, Russia

 

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Thirsty Tags, agency Redberry, Georgia

 

W2 Excellence in Media Planning

Bronze

entry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, Russia

 

W3 Excellence in Media Engagement

Bronze

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

 

W4 Use of Data

Silver

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

 

W5 Use of Programmatic

Gold

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

 

Special Prize for better change

entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

 

SOCIAL ADVERTISING

S. SOCIAL ADVERTISING

S1 Socially-oriented film

Bronze

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Short-list

entry Coming Out, agency Leavingstone, Georgia

entry Gordey, borderless photography, agency Black & White Group, Kazakhstan

entry THE STORY OF ONE BULLYING  travli.Net, agency MORE (BBDO Group), Russia

 

S2 Socially-oriented print

Silver

Series of entries The floor plan of homeless, entry The floor plan of homeless – 1The floor plan of homeless – 2The floor plan of homeless – 3, agency Kollegi, Russia

Short-list

entry KeepLivingCoral, agency White Rabbit Budapest, Hungary

 

S3 Socially-oriented radio

Short-list

entry Vicious circle, agency Havas Creative Group Russia, Russia

 

S4 Socially-oriented project / campaign

Gold

entry Signato – the freedom typeface, agency FOLK, Lithuania

Bronze

entry Forte Femme, agency Voskhod, Russia

entry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

entry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraine

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

Special prize “Best project in sphere of social responsibility

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

 

In the business and educational program of the festival, more than 70 master classes from headliners from 20 European countries took place, acquainting participants with the latest trends in marketing, branding, digital, media. For beginners and future advertisers, the smart partner of the festival – Higher School of Economics – organized intellectual game Advertising Hackathon. Special partner of the festival is MTBank.


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ADC*E collabora con Sónar+D: ecco lo sconto esclusivo per i soci.

Sónar+D è il congresso internazionale che esplora come la creatività modifica il nostro presente: qui si immaginano gli scenari futuri, influenzati dalla tecnologia e dalla trasformazione digitale delle industrie culturali. Questo incontro “anti-disciplinare” -di comunità e nomi iconici- riunisce pensatori, artisti, musicisti, tecnofili creativi, registi, designer, scienziati, imprenditori, maker e hacker. Negli ultimi cinque anni l’elenco delle personalità che hanno partecipato all’evento include Björk, Brian Eno, Bruce Sterling e Skrillex.

In questo video potete scoprire di più sull’evento.

Grazie all’accordo tra Art Directors Club of Europe e Sónar+D è possibile acquistare il biglietto per il festival a un prezzo esclusivo. Avrete il pieno accesso a tutte le attività di Sónar+D e all’area VIP a tutti i concerti (lo sconto è limitato ed è necessario farne richiesta).

L’obiettivo di Sónar+D è che il pubblico viva un’esperienza unica in un ambiente stimolante, in cui scoprire in prima persona i progetti e le attività innovative che stanno ridisegnando il nostro futuro. Inoltre, raccogliendo un ampio ecosistema creativo, è un’occasione per avere l’opportunità di fare networking, acquisire nuove competenze e incontrare i principali professionisti del settore.

Per poter acquistare il biglietto completo (3 giorni) a 220 € o il biglietto giornaliero a 120 €, basta utilizzare il codice sconto riservato ai soci ADC*E (che ti arriverà via mail): se sei socio ADCI regolarmente iscritto hai diritto anche tu alla convenzione. 

 


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ADC*E Rising Stars 2019, con Hyper Island e D&AD

Il programma educativo ADC*E mira a elevare la qualità della comunicazione creativa Europea spingendo il potenziale della nostra comunità – a tutti i livelli professionali – attraverso collaborazioni con importanti istituzioni e professionisti Europei.

Quest anno il programma offre in esclusiva ai soli membri ADC*E, grazie al programma the Creative Europe — Culture:

  • una borsa di studio completa al 100% per ciascun corso selezionato che avrà luogo nelle città indicate
  • due borse di studio al 50% per ciascun corso online selezionato
  • tre borse di studio al 30% per ciascun corso online selezionato

Oltre alle borse di studio, ADC*E offre ai suoi soci il consueto sconto del 10% sui corsi D&AD e Hyper Island.

D&AD
Dai una spinta alla tua carriera e alle imprese future concentrandoti sulle capacità creative di domani, insegnate dalle eccellenze di oggi. Esplora i confini della creatività in quattro aree: Mindset, Industry Insight, Creative Skills e Culture & Technology.

Hyper Island
Partecipa a un corso part-time, serale, nel fine settimana o online e dai lo slancio decisivo alla tua carriera. Scopri come applicare nuovi strumenti, metodi e processi nel tuo lavoro e vedrai subito i risultati in tempo reale e il valore aggiunto grazie ai corsi di Cultura e Leadership, Strategia e Marketing e Innovazione.

Come partecipare?

Bastano tre steps per poter accedere alla tua borsa di studio:

  • Prepara il tuo CV e portfolio
  • Crea un breve video che spieghi perché dovresti ottenere la borsa di studio
  • Invia tutto a info@adceurope.org indicando il corso a cui desideri partecipare.

Scadenze:

  • Iscrizione : 27 marzo – 29 aprile
  • Valutazione delle iscrizioni : 29 aprile – 2 maggio
  • Comunicazione dei borsisti  : 3 maggio

Se sei interessato a qualsiasi altro corso D&AD e Hyper Island, invia un’email a info@adceurope.org

Come sai se sei un soci ADC*E?

Essendo ADCI un club associato ad ADC*E, tutti i soci ADCI regolarmente iscritti sono automaticamente anche soci ADC*E, hanno la possibilità di partecipare e possono approfittare degli sconti e delle borse di studio.

Tutte le informazioni qui: https://www.adceurope.org/education/rising-stars-2019/

 


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WHITE SQUARE: FINAL DEADLINE – APRIL 5! YOUR MOMENT IS NOW!

Call for entries to XI International marketing and advertising festival White Square is extended till 00.00 April 5. Entries can be submitted online on official website adfest.by. It means all the professionals working in communications industry still have time to present themselves on the arena of one of the brightest and most ambitious festivals of creativity in Central and Eastern Europe with their creative and innovative projects in the field of advertising, marketing, creative efficiency, digital, media. And those who have already managed to upload their cases – view moderated participating entries on the website, check their uploads and see if they have submitted everything that was planned.

Only realized projects are eligible to participate at one or several contests from the seven provided at the festival. All the entries will be judged by 6 categories of international jury – awarded all around the world experts from 25 countries. 

White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.

An additional bonus for participation is wide promotion of winning agencies and entries in industrial media of the CIS and Europe, providing over 30 publications on adforum.com, marketingdirecto.com, delfi.lt, iqads.ro, marketingtribune.nl and other media resources in April-May on the eve of the main event of global creative industry. 

White Square is scheduled to be held in Minsk on April 17-19. Festival organizers – Association of communications and marketing agencies of Belarus – have prepared an extensive program, including more than 70 master-classes, lectures, workshops, discussion panels about creativity, branding, digital, marketing effectiveness held by stars of international advertising, as well as bright parties where participants will be able to communicate with professional community from different countries informally. Registration of delegates to White Square is open on adfest.by.

 


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WHITE SQUARE AD FESTIVAL: TWO WEEKS TO FINAL DEADLINE

White Square – one of the largest festivals of creativity in Central and Eastern Europe – closes the call for entries in two weeks and already on April 19 the first winning agencies of creative season 2019 will be known.

White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.

Only realized projects are eligible to participate. The entries will be judged offline by 6 specialized jury categories – recognized experts from 25 countries, many of which hold over two hundred awards of Cannes Lions, D&AD, Effie and other prestigious festivals for creativeness of communications and effectiveness of their projects.

The entries that already went through moderation procedure can be already viewed on official website adfest.by. For 14 more days, till April 7 inclusive, the call for entries will be open online on adfest.by. Communication, marketing, media agencies, digital and design studios and other companies operating in the sphere of communications are invited to participation. The mechanics of submission is simple and does not require much time: step 1 – register on adfest.by; step 2 – select suitable contests and nominations; step 3 – download case studies in personal account.