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Giovani Leoni 2019 – Categorie e Giurie al completo


Pronti per afferrare la preda?
Sta per iniziare la XXI edizione dei Giovani Leoni.

DA SABATO 11 MAGGIO ALLE h. 10:30 avrete 24/48 ore di tempo (a seconda della categoria) per ideare la vostra campagna e caricarla sul portale.

Ma potete già registrarvi qua: https://giovanileoni.adci.it

Ricordiamo che ai Giovani Leoni possono partecipare, in coppia, tutti i professionisti nati il/dopo il 21 giugno 1988 e che collaborano / hanno collaborato con un’agenzia o lavorano / hanno lavorato come freelance nel settore, per almeno 6 mesi in Italia. 

Un ringraziamento speciale va ai super Sponsor di categoria di quest’anno, senza in quali tutto ciò non sarebbe possibile: Ariston Thermo Group, Burger King, CiaoPeople, Facebook, UNA-PrHub.

E un grazie anche ai nostri Partner e Sponsor tecnici: Getty Images, RAI Pubblicità, Synapsy e alla Naba, nei cui spazi si terranno le giurie.

E a proposito di giurie, abbiamo completa la lista! Tanti giurati esperti, e altri alla loro prima volta selezionati per giuria così prestigiosa, selezionati tra i Soci ADCI e – solo per la giuria Pr Specialist – tra i soci UNA.

Eccoli tutti qua:

DESIGN

Presidente: Marzia Marcolini
Arturo Vittorioso
Matteo Grandese
Gigi Pasquinelli
Martina Mannocchi
Lorenzo Terragna
Massimiliano Fugini (Ariston Thermo Group, sponsor di categoria)

 

DIGITAL

Presidente: Raffaella Bertini
Danielantonio Di Palma
Stefano Zanoni
Luca Pedrani
Federica Facchini
Marco Tironi
Patricia Consonni (Facebook, sponsor di categoria)

FILM

Lorenzo Picchiotti
Nicoletta Zanterino
Giacomo Zanni
Giovanni Bedeschi
Michelangelo Tagliaferri
Nicola Favaro (RAI Pubblicità, partner e sponsor tecnico)
Vincenzo Piscopo (CiaoPeople, sponsor di categoria)

PRINT

Presidente: Max Verrone
Federico Ghiso
Fabio Pedroni
Bruno Vohwinkel
Ginevra Capece
Luca Ghilino
Nicola Rovetta
Fabio Pelagalli (NABA, sponsor tecnico)
Laura Vimercati (Burger King, sponsor di categoria)

PR SPECIALIST

Presidente: Massimiliano Gusmeo
Beatrice Agostinacchio
Federica Campori
Umberto Chiaramonte
Federico Alberto
Andrea Cornelli (UNA, sponsor di categoria)
Alessandro Orlandi 

Durante il contest, per eventuali chiarimenti, sarà disponibile un indirizzo email: giovanileoni@adci.it

Buona gara a tutti.

E che vinca l’idea più ruggente.

 


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DMA Awards. Prorogata al 16 maggio la deadline per le iscrizioni

DMA Italia è lieta di annunciare la proroga della deadline per le iscrizioni delle campagne ai DMA Awards Italia al 16 maggio 2019.

La giuria valuterà le 10 categorie in gara ai DMA Awards Italia: Automotive; Business Products and Services; Consumer Products and Services; Financial and Insurance; Not-for-Profit; Pharmaceutical and Healthcare; Publishing, Entertainment and Media; Retail and Direct Sales; Technology and Communications; Travel & Hospitality. A discrezione dei giurati sarà l’assegnazione dei premi speciali.

ISCRIVI QUI LA TUA CAMPAGNA

Stai lavorando sulla tua entry agli Awards di quest’anno? Ecco solo per te un paio di tips and tricks che ti potrebbero tornare utili e far saltare all’occhio la tua iscrizione!

Il 30% della ricetta per la vittoria in entrambi i percorsi di engagement è dato dai risultati ottenuti: valorizza i tuoi dati e parlane sempre in modo positivo ed efficace! Ricorda che se scrivi “la campagna ha raggiunto gli obiettivi prefissati” o “gli utenti coinvolti sono aumentati del 2%” (rispetto a cosa?) non è abbastanza: la Giuria vuole vedere dati oggettivi che raccontino il successo raggiunto.

Inoltre, anche se possono sembrare insignificanti, gli errori di grammatica e di ortografia sono tenuti in considerazione dalla giuria e potrebbero costarti un metallo!

Siamo inoltre estremamente entusiasti di annunciare che il 4 luglio sarà una giornata speciale in quanto a partire dalle 14.00 si terranno i DMA Awards Italia. Sarà un pomeriggio spettacolare in cui relatori di eccezione ci racconteranno come vivono la data economy nelle loro aziende.

A seguire, nel tardo pomeriggio si terrà la cerimonia di premiazione dei DMA Awards Italia 2019, con la consueta consegna dei metalli.

Come ogni anno seguirà la solita festa, accompagnata da un rinfresco in una bellissima location.

SEGNA LA DATA IN AGENDA


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XI “WHITE SQUARE” HAS ANNOUNCED THE WINNER

April 19, winners award ceremony of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, which was held in the Belarusian capital for the eleventh time and gathered participants from 32 countries, took place. This year, the festival has sounded on the international stage under the slogan Your Moment is Now.

A total of 1019 entries from countries of the CIS and Europe were submitted to the “White Square”. Works were accepted in 7 contests: creativity, branding, marketing, creative effectiveness, digital, social ad and in the media competition introduced this year. All works were evaluated by 6 international jury compositions — Creative Jury, Marketing, Branding, Digital, Media, Social Advertising jury — a total of 62 world-renowned experts, who have hundreds of awards from Cannes Lions and other prestigious festivals.

So, we present the results of all the XI “White Square” contests.

The creative agency of the festival, which received most awards according to the results of refereeing, is Voskhod, Russia.

Belarusian festival agency — Forte Grey

 

THE GRAND PRIX

Grand Prix

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

A. PROMO & ACTIVATION

A1 Use of channel / medium

Silver

entry Beware of Bots, agency Possible Group, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

entry The Point of No Return, agency Great Advertising Group, Russia

 

A2 Use of brand experience

Gold

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan

entry Plate & Bowl, agency RODNYA Creative PR Studio, Russia

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Short-list

entry “Dostup” Project (*Access), agency Mosaic media, Russia

entry 2018 in Review: Yandex.Taxi Riders’ Personal Stats, agency Yandex.Taxi in-house studio, Russia

entry A look that sounds, agency e:mg, Russia

entry Mani cure, agency VMLY&R MEXICO, Mexico

entry Rewind to the 80’s, agency e:mg, Russia

entry Time:Sharing, agency DPG, Russia

 

A3 Use of technology

Gold

entry Beware of Bots, agency Possible Group, Russia

Silver

entry “Dostup” Project (*Access),agency Mosaic media, Russia

 

A4 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

A5 Campaign

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry “Dostup” Project (*Access),agency Mosaic media, Russia

entry The most epic promo, LLC “Eurotorg” Team, Belarus

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia

entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia

 

A6 Low budget project

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Silver

entry Beware of Bots, agency Possible Group, Russia

entry Mold, agency BBDO Ukraine, Ukraine

Bronze

entry Safe the Rap, Deep creative digital agency, Russia

 

C. PR

C1 Use of PR practice

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia(moved from A2 Use of brand experience)

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia

 

C2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

C3 Influencer

Short-list

entry A look that sounds, agency e:mg, Russia

 

C4 Strategy

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan

 

C5 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

H. DIRECT

H1 Use of direct medium

Bronze

entry Rewind to the 80’s, agency e:mg, Russia

entry Stuck in Photostock, agency Forte Grey, Belarus

entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

 

H2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

H3 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

 

H4 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

I. INNOVATIONS

I1 Innovations

Silver

entry Beware of Bots, agency Possible Group, Russia

 

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Creative effectiveness

Gold

entry This is YOTA ad, agency Friends Moscow, Russia

Silver

entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine

Bronze

entry #smthwentwrong, agency UAMASTER digital agency, Ukraine

Short-list

entry “Dostup” Project (*Access), agency Mosaic media, Russia

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia

entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia

 

BRANDING

B. COMMUNICATION DESIGN

B1 Logo

Silver

entry Layered, agency Voskhod, Russia

entry Loudhead, agency Suprematika, Russia

Short-list

entry Mural Art Park, agency Brandon Archibald, Ukraine

entry Quantum Agro Tech -23, agency BBDO CA, Kazakhstan

 

B2 Corporate identity

Gold

entry Bushe, agency Suprematika, Russia

entry Layered, agency Voskhod, Russia

Silver

entry Aquality, agency DEPOT BRANDING AGENCY, Russia

entry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, Ukraine

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine

entry Hydroid, agency Terminal design, Russia

entry ZHEESHEE Production Branding, agency Creative Brands, Russia

Short-list

entry Branding for Yomko, agency Nimax, Russia

entry Gotcha, agency Suprematika, Russia

entry NAR rebrand, agency TUTKOVBUDKOV, Russia

entry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraine

entry Overkill Brand, agency McCann Riga, Latvia

entry SOUL, agency AIDA Pioneer branding & creative, Belarus

entry Vyborg identity, agency SETTERS, Russia

 

B4 Multi-page editions

Bronze

entry Annual report, agency Volga Volga Brand Identity, Russia

 

B5 Souvenirs and business gifts

Silver

entry Overkill Board Game, agency McCann Riga, Latvia

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine

 

B6 Brand environment & experience design

Gold

entry Bushe, agency Suprematika, Russia

entry Mold, agency BBDO Ukraine, Ukraine

Silver

entry Gratitude on our skin, agency e:mg, Russia

entry Layered, agency Voskhod, Russia

 

 

Q. DIGITAL DESIGN

Q1 Website design

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

entry ZHEESHEE Website, agency Creative Brands, Russia

Q3 Design of virtual promo-tools

Bronze

entry Warface Banana Royale, agency SLAVA, Russia

 

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

entry BERGEN, DEPOT BRANDING AGENCY, Russia

Silver

entry Eau De Vie De Biere, agency Not Perfect, Lithuania

Bronze

entry Charms Of Sails, agency Not Perfect, Lithuania

Short-list

entry Food for business. Food for the brain., agency Havas Kyiv, Ukraine

entry hike redesign., agency BBDO Ukraine

entry SmartHit, agency CRITICAL, Lithuania

 

X2 Packaging of non-food products

Gold

entry Equre, agency Repina Branding, Russia

Silver

entry SkinHead shampoo packaging design, agency DDC.Lab, Russia

Bronze

entry Forte Femme Perfume, agency Voskhod, Russia

 

Special Prize of branding jury

работа Mold, агентствоBBDO Ukraine, Ukraine

 

DIGITAL

D. DIGITAL

D1 Websites

Short-list

entry Goodbye to the Middle Ages!,agency Possible Group, Russia

 

D2 Interactive projects

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

D3 Pre-rolls

Silver

entry Predictable Swedes, agency Great Advertising Group, Russia

Bronze

entry Pre-roll drama “The buzz’, agency Bootleg, Russia

 

D5 Integrated digital campaign

Short-list

entry Face the cake, agency Zebra Hero, Russia

 

D6 Viral campaign

Silver

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Forte Femme, agency Voskhod, Russia

entry This is YOTA ad, agency Friends Moscow, Russia

 

D7 Social

Bronze

entry rrrRRrr, agency The Smarts, Bulgaria

 

D8 Branded tech and innovations

Gold

entry Beware of Bots, agency Possible Group, Russia

entry Rain Wi-Fi,agency Geometry Global Moscow, Russia

 

D9 Digital Craft

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

G. MOBILE

G5 Mobile tech and innovations

Silver

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

T. CREATIVE DATA

T2 Data driven insight

Gold

entry Utair “Where You Belong”, agency Friends Moscow, Russia

T4 Use of real-time data

Bronze

entry Rose Index, agency Leo Burnett Moscow, Russia

Short-list

entry Zolla Don’t miss the summer, agency SLAVA, Russia

 

Special prize for “Digital Balls”

работа Putin turns on the Rain, агентствоVoskhod, Russia

 

CREATIVITY

F. FILM

F1 TV

Silver

entry The wrong bank, agency Voskhod, Russia

Bronze

entry Delivery, agency Voskhod, Russia

entry EVERYWHERE, agency Instinct (BBDO Group), Russia

Short-list

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia

entry Choice, agency Voskhod, Russia

entry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

entry When the Stakes Are High, agency Optimist Creative, Estonia

 

F2 Online

Silver

entry “Abduction“, agency media kitchen, Kyrgyzstan

entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Bronze

entry Happy losing, agency Leo Burnett Moscow, Russia

entry Modulbank “SPASIBO”,agency Friends Moscow, Russia

entry The saw up, agency DDB Russia, Russia

entry Zoommerish Prices, agency Leavingstone, Georgia

Short-list

entry Runnerfrom series Serial killer, agency Zebra Hero, Russia

entry Working Dead, agency Leavingstone, Georgia

 

F3 Film Craft

Gold

entry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russia

entry The wrong bank, agency Voskhod, Russia

Silver

entry Delivery, agency Voskhod, Russia

entry Entrepreneured in the head, agency Voskhod, Russia

Bronze

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia

entry Inventory, agency Leo Burnett Moscow, Russia

entry Samvel, agency Yandex.Taxi in-house studio, Russia

 

K. INTEGRATED

K1 Multi-platform campaigns

Gold

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry Utair “Where You Belong”, agency Friends Moscow, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

 

 

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia

entry Orange Fitness, agency Ruport, Russia

 

K2 Digital & Social

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Short-list

entry Face the cake, agency Zebra Hero, Russia

 

K3 Viral campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine

entry Thirsty Tags, agency Redberry, Georgia

entry This is YOTA ad, agency Friends Moscow, Russia

 

K4 Product / brand launch campaign

Short-list

entry Warface Banana Royale, agency SLAVA, Russia

 

K5 Image campaign

Gold

entry Thirsty Tags, agency Redberry, Georgia

entry Utair “Where You Belong”, agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)

Silver

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia

entry Time to Speak, agency BBDO Russia Group, Russia

 

K6 Low budget campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia

Short-list

entry Local bar against national shame, agency Saatchi & Saatchi Ukraine, Ukraine

 

K7 Selfpromo

Short-list

entry New Year Teleport, agency Leo Burnett Moscow, Russia

entry Signato – the freedom typeface, agency FOLK, Lithuania

 

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Bronze

entry Working Dead, agency Leavingstone, Georgia

Short-list

entry The saw up, agency DDB Russia, Russia

N2 Audio branded content

Bronze

entry Heartbeat project, agency Friends Moscow, Russia

Short-list

entry Sound in the leading role, agency RUCOM, Russia(moved from N1 Visual branded content)

 

N3 Interactive branded content

Short-list

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

N4 Branded events

Gold

entry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates(moved from O1 Outdoor)

Short-list

entry CineMoms, agency GForce/Grey, Kazakhstan

 

N5 Brand experience

Gold

entry Forte Femme, agency Voskhod, Russia(moved from N1 Visual branded content)

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Silver

entry Vacations for Calories, agency Proximity (BBDO Russia Group), Russia

Short-list

entry Lenovo Art Switch project, agency NGN.agency, Ukraine

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

O. OUTDOOR

O1 Outdoor

Silver

entry Bushe, agency Suprematika, Russia

entry Mold, agency BBDO Ukraine, Ukraine

series of entries Utair “Where You Belong”, agency Friends Moscow, Russia

http://adfest.by/en/work/1109

http://adfest.by/en/work/1110

http://adfest.by/en/work/1111

 

Short-list

entry Billbird, agency Soda Creative Band, Russia

entry Rain Wi-Fi,agency Geometry Global Moscow, Russia

entry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia

 

P. PRINT

P1 Print

Gold

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraine

entry Atomic Girl, agency Not Perfect, Lithuania

series of entries Utair “Where You Belong”, agency Friends Moscow, Russia

http://adfest.by/en/work/1106

http://adfest.by/en/work/1107

http://adfest.by/en/work/1108

Short-list

entry Moses’ Paint Roller, agency ABK, Georgia

 

P2 Print Craft

Bronze

entry BERGEN, agency DEPOT BRANDING AGENCY, Russia

entry Moses’ Paint Roller, agency ABK, Georgia

Short-list

entry In Medica, agency Not Perfect, Lithuania

 

Special Prize for originality

работа Forte Femme, агентствоVoskhod, Russia

 

 

MEDIA

M. MEDIA CAMPAIGN

M1 Integrated campaign

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Bronze

entry Utair “Where You Belong”, agency Friends Moscow, Russia

 

M2 Low budget campaign

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

V. CHANNELS

V1 Use of TV & Other Screens

Short-list

entry This is YOTA ad, agency Friends Moscow, Russia

 

V3 Use of Print / Outdoor

Bronze

entry Mold, agency BBDO Ukraine, Ukraine

 

V4 Use of Ambient Media

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry Stuck in Photostock, agency Forte Grey, Belarus

entry The Point of No Return, agency Great Advertising Group, Russia

 

V5 Use of Events

Silver

entry Stuck in Photostock, agency Forte Grey, Belarus

Short-list

entry #FairB&B, agency Kinograf, Ukraine

 

V6 Use of Digital Platforms

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

entry Pre-roll drama “The buzz’, agency Bootleg, Russia

 

V8 Use of Social Platforms

Gold

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Durex Social Newsroom, agency Havas Creative Group Russia, Russia

 

V9 Use of Technology

Bronze

entry Beware of Bots, agency Possible Group, Russia

entry Have an idea? Post it!, agency Marvelous LLC, Russia

 

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Thirsty Tags, agency Redberry, Georgia

 

W2 Excellence in Media Planning

Bronze

entry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, Russia

 

W3 Excellence in Media Engagement

Bronze

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

 

W4 Use of Data

Silver

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

 

W5 Use of Programmatic

Gold

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

 

Special Prize for better change

entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

 

SOCIAL ADVERTISING

S. SOCIAL ADVERTISING

S1 Socially-oriented film

Bronze

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Short-list

entry Coming Out, agency Leavingstone, Georgia

entry Gordey, borderless photography, agency Black & White Group, Kazakhstan

entry THE STORY OF ONE BULLYING  travli.Net, agency MORE (BBDO Group), Russia

 

S2 Socially-oriented print

Silver

Series of entries The floor plan of homeless, entry The floor plan of homeless – 1The floor plan of homeless – 2The floor plan of homeless – 3, agency Kollegi, Russia

Short-list

entry KeepLivingCoral, agency White Rabbit Budapest, Hungary

 

S3 Socially-oriented radio

Short-list

entry Vicious circle, agency Havas Creative Group Russia, Russia

 

S4 Socially-oriented project / campaign

Gold

entry Signato – the freedom typeface, agency FOLK, Lithuania

Bronze

entry Forte Femme, agency Voskhod, Russia

entry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

entry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraine

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

Special prize “Best project in sphere of social responsibility

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

 

In the business and educational program of the festival, more than 70 master classes from headliners from 20 European countries took place, acquainting participants with the latest trends in marketing, branding, digital, media. For beginners and future advertisers, the smart partner of the festival – Higher School of Economics – organized intellectual game Advertising Hackathon. Special partner of the festival is MTBank.


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ADC*E collabora con Sónar+D: ecco lo sconto esclusivo per i soci.

Sónar+D è il congresso internazionale che esplora come la creatività modifica il nostro presente: qui si immaginano gli scenari futuri, influenzati dalla tecnologia e dalla trasformazione digitale delle industrie culturali. Questo incontro “anti-disciplinare” -di comunità e nomi iconici- riunisce pensatori, artisti, musicisti, tecnofili creativi, registi, designer, scienziati, imprenditori, maker e hacker. Negli ultimi cinque anni l’elenco delle personalità che hanno partecipato all’evento include Björk, Brian Eno, Bruce Sterling e Skrillex.

In questo video potete scoprire di più sull’evento.

Grazie all’accordo tra Art Directors Club of Europe e Sónar+D è possibile acquistare il biglietto per il festival a un prezzo esclusivo. Avrete il pieno accesso a tutte le attività di Sónar+D e all’area VIP a tutti i concerti (lo sconto è limitato ed è necessario farne richiesta).

L’obiettivo di Sónar+D è che il pubblico viva un’esperienza unica in un ambiente stimolante, in cui scoprire in prima persona i progetti e le attività innovative che stanno ridisegnando il nostro futuro. Inoltre, raccogliendo un ampio ecosistema creativo, è un’occasione per avere l’opportunità di fare networking, acquisire nuove competenze e incontrare i principali professionisti del settore.

Per poter acquistare il biglietto completo (3 giorni) a 220 € o il biglietto giornaliero a 120 €, basta utilizzare il codice sconto riservato ai soci ADC*E (che ti arriverà via mail): se sei socio ADCI regolarmente iscritto hai diritto anche tu alla convenzione. 

 


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ADC*E Rising Stars 2019, con Hyper Island e D&AD

Il programma educativo ADC*E mira a elevare la qualità della comunicazione creativa Europea spingendo il potenziale della nostra comunità – a tutti i livelli professionali – attraverso collaborazioni con importanti istituzioni e professionisti Europei.

Quest anno il programma offre in esclusiva ai soli membri ADC*E, grazie al programma the Creative Europe — Culture:

  • una borsa di studio completa al 100% per ciascun corso selezionato che avrà luogo nelle città indicate
  • due borse di studio al 50% per ciascun corso online selezionato
  • tre borse di studio al 30% per ciascun corso online selezionato

Oltre alle borse di studio, ADC*E offre ai suoi soci il consueto sconto del 10% sui corsi D&AD e Hyper Island.

D&AD
Dai una spinta alla tua carriera e alle imprese future concentrandoti sulle capacità creative di domani, insegnate dalle eccellenze di oggi. Esplora i confini della creatività in quattro aree: Mindset, Industry Insight, Creative Skills e Culture & Technology.

Hyper Island
Partecipa a un corso part-time, serale, nel fine settimana o online e dai lo slancio decisivo alla tua carriera. Scopri come applicare nuovi strumenti, metodi e processi nel tuo lavoro e vedrai subito i risultati in tempo reale e il valore aggiunto grazie ai corsi di Cultura e Leadership, Strategia e Marketing e Innovazione.

Come partecipare?

Bastano tre steps per poter accedere alla tua borsa di studio:

  • Prepara il tuo CV e portfolio
  • Crea un breve video che spieghi perché dovresti ottenere la borsa di studio
  • Invia tutto a info@adceurope.org indicando il corso a cui desideri partecipare.

Scadenze:

  • Iscrizione : 27 marzo – 29 aprile
  • Valutazione delle iscrizioni : 29 aprile – 2 maggio
  • Comunicazione dei borsisti  : 3 maggio

Se sei interessato a qualsiasi altro corso D&AD e Hyper Island, invia un’email a info@adceurope.org

Come sai se sei un soci ADC*E?

Essendo ADCI un club associato ad ADC*E, tutti i soci ADCI regolarmente iscritti sono automaticamente anche soci ADC*E, hanno la possibilità di partecipare e possono approfittare degli sconti e delle borse di studio.

Tutte le informazioni qui: https://www.adceurope.org/education/rising-stars-2019/

 


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WHITE SQUARE: FINAL DEADLINE – APRIL 5! YOUR MOMENT IS NOW!

Call for entries to XI International marketing and advertising festival White Square is extended till 00.00 April 5. Entries can be submitted online on official website adfest.by. It means all the professionals working in communications industry still have time to present themselves on the arena of one of the brightest and most ambitious festivals of creativity in Central and Eastern Europe with their creative and innovative projects in the field of advertising, marketing, creative efficiency, digital, media. And those who have already managed to upload their cases – view moderated participating entries on the website, check their uploads and see if they have submitted everything that was planned.

Only realized projects are eligible to participate at one or several contests from the seven provided at the festival. All the entries will be judged by 6 categories of international jury – awarded all around the world experts from 25 countries. 

White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.

An additional bonus for participation is wide promotion of winning agencies and entries in industrial media of the CIS and Europe, providing over 30 publications on adforum.com, marketingdirecto.com, delfi.lt, iqads.ro, marketingtribune.nl and other media resources in April-May on the eve of the main event of global creative industry. 

White Square is scheduled to be held in Minsk on April 17-19. Festival organizers – Association of communications and marketing agencies of Belarus – have prepared an extensive program, including more than 70 master-classes, lectures, workshops, discussion panels about creativity, branding, digital, marketing effectiveness held by stars of international advertising, as well as bright parties where participants will be able to communicate with professional community from different countries informally. Registration of delegates to White Square is open on adfest.by.

 


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WHITE SQUARE AD FESTIVAL: TWO WEEKS TO FINAL DEADLINE

White Square – one of the largest festivals of creativity in Central and Eastern Europe – closes the call for entries in two weeks and already on April 19 the first winning agencies of creative season 2019 will be known.

White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.

Only realized projects are eligible to participate. The entries will be judged offline by 6 specialized jury categories – recognized experts from 25 countries, many of which hold over two hundred awards of Cannes Lions, D&AD, Effie and other prestigious festivals for creativeness of communications and effectiveness of their projects.

The entries that already went through moderation procedure can be already viewed on official website adfest.by. For 14 more days, till April 7 inclusive, the call for entries will be open online on adfest.by. Communication, marketing, media agencies, digital and design studios and other companies operating in the sphere of communications are invited to participation. The mechanics of submission is simple and does not require much time: step 1 – register on adfest.by; step 2 – select suitable contests and nominations; step 3 – download case studies in personal account.


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2019 Dubai Lynx Award Winners Revealed

PRESS RELEASE

13 March 2019 – The Dubai Lynx Awards Ceremony, held this evening, brought the 2019 Festival to a close with the winners of the 18 Lynx Awards categories being announced. The creative community gathered at the Madinat Jumeirah to honour the very best creativity from the MENA region this year.

In addition to the winners across all marketing communications categories, Special Awards were also presented for the Network of the Year, Agency of the Year, Independent Agency of the Year, Media Network of the Year, Golden Palm Award, Advertising Person of the Year and Advertiser of the Year.

Philip Thomas, Chairman Cannes Lions and Dubai Lynx said, “The winning work at Dubai Lynx demonstrates creative excellence with a distinct regional tone. From the 2,406 entries received this year, the winners, as well as setting the creative bar for MENA, also achieved some important milestones, including a record year for winning work from Saudi Arabia and a first-ever shortlisted entry from Iraq.”

Themes emerging from this year’s winners included; using cultural artistic traditions and local artists to bridge content and context; harnessing the power of culture to amplify the impact of the campaign and an increase in brands attempting to become more meaningful for people and demonstrate that they care about their customer’s lives, global injustices and the future of the planet.

The Young Lynx and Student competition winners were also honoured on stage, while MBC Group presented a special award to Global TV personality Steve Harvey in recognition of his achievements and services to broadcasting.

The 2019 Dubai Lynx Grand Prix winners are:

Brand Experience & Activation Grand Prix

TBWA\RAAD, Dubai, UAE, ‘OMO Tag’, Unilever Lebanon

Brand Experience & Activation Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive commented that his Jury loved this work from the start. “It is so simple and so different. It’s a great activation from the ‘Dirt is good’ stable and goes to show that size doesn’t matter when it comes to great ideas”

Creative Effectiveness Grand Prix 

TBWA\RAAD, Dubai, UAE, ‘Slow Trends’, Connect

Creative Effectiveness Jury President, Amanda Fève, Partner, Chief Strategy Officer, Anomaly Amsterdam, The Netherlands said, “This classic David and Goliath story reminds us that it’s not the size of the budget, but the quality of thinking and craft that goes into it, that determines a campaign’s impact. Sharp use of data and social listening helped uncover a genuine cultural insight, which not only created entertaining content, but drove tangible commercial results. Truly effective campaigns must do more than earn attention and engagement, they must change attitudes and behaviours. ‘Slow Trends’ did both, putting smiles on our faces and bringing in new subscribers for ‘Connect.”

Design Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints

Digital Grand Prix 

TBWA\Istanbul, Turkey, ‘Hailstorm in Istanbul’, IKEA

Digital Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “This campaign for IKEA is possibly the best ‘real-time response’ idea any of us on the Jury had ever seen.”

Direct Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints

Entertainment Grand Prix 

Kijamii, Cairo, Egypt, ‘The Sweet Revenge’, Président Cheese Egypt

Entertainment Jury President, Alexandra Ouzilleau, Global Head of Entertainment Partnerships, Havas Group, Global commenting on this Grand Prix winner said, “What we found really interesting with the Grand Prix is that it tapped into the cultural context at the perfect moment in a very smart and fun way which makes the brand’s intersection with Entertainment look very authentic.”

Film Grand Prix 

Leo Burnett Dubai, UAE for campaign ‘Fire’, ‘Fall’ and ‘Crash’, du Telco

Film Craft Grand Prix 

J. Walter Thompson, Riyadh, Saudi Arabia, ‘What are we allowing?’, Saudi Telecom Company

Glass Grand Prix 

J. Walter Thompson, Riyadh, Saudi Arabia, ‘Akhou Nora’, Saudi Telecom Company

Glass Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, commented, “’Akhou Nora’ celebrated a woman as the hero, rather than defending women as victims. The work also integrated men into the cause, based on an historical fact. STC didn’t just create a TV ad, they integrated internal comms, social and even physical signage. Most of the Glass entries address much needed change. So they are by nature addressing issues that show women and girls as victims. ‘Akhou Nora’ looked into the history of the country to show us a proud and courageous role model.

Grand Prix for Good Grand Prix 

Impact BBDO, Dubai, UAE, ‘Zero Tolerance Ribbon’, 28 Too Many

Healthcare Grand Prix 

The Classic Partnership Advertising, Dubai, UAE, ‘Rx Prescription Stickers’, Dubai Health Authority

Integrated Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Media Grand Prix 

FP7/DXB, Dubai,UAE, ‘Al Umobuwah: Putting “Mum” into “Parenthood”’, Babyshop

Media Jury President Veriça Djurdjevic, Chief Executive Officer, PHD, UK commented, “This campaign went beyond paid media; they created new owned channels, and harnessed the power of earned media, as well as using each of the paid channels creatively. It was a brave strategy for a retailer, but we felt it was a really important campaign: it shows that harnessing a cultural insight and executing it in a truly integrated way can deliver a strong commercial impact in terms of sales results, not just brand warmth uplift.”

Mobile Grand Prix 

Google Dubai, UAE, ‘Qibla Finder’, Google

“The sheer usefulness of this idea made us love this work. We all have apps that end up on page 5 of the home screen of our mobile but this Grand Prix will stay on page 1 ,” said Mobile Jury President Alan Kelly, Executive Creative Director, Rothco Accenture Interactive.

Outdoor Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai,  ‘Truck Art Childfinder’, Berger Paints

Outdoor Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “When you sit in a jury room looking at hundreds of case studies, you can become desensitised to the results sections. But you can’t argue with the result of reuniting three children with their parents. We will be talking about the beautiful ‘Truck Art Childfinder’ idea for many years to come.”

PR Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Commenting on why this piece of work was awarded the Grand Prix, PR Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, said, “The jury room immediately responded to this entry. We understand the power of the press to hold politicians to account and to rally citizens to share their voice. A simple execution for a powerful idea and very relevant for the times we live in. This work was very specific to Lebanon, but also addressed a universal issue. Journalism has ever been more important. We need bravery from our news reporters all over the world to uncover the truth.”

Print & Outdoor Craft Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai,, ‘Truck Art Childfinder’, Berger Paints

Speaking on why the Grand Prix was awarded in both Design and Print & Outdoor Craft, Jury President, Guillermo Tragant, Chief Creative Officer, Furia, said, “The ‘Truck Art Child Finder’ was chosen because it was a brilliant, simple, strong idea. It was executed with excellent craft in a manner that respected the local folklore art. But the campaign also elevated the art-form, integrating the product in the most natural way, with purpose and real life changing results for the children and their families.”

Print & Publishing Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Radio & Audio Grand Prix 

TBWA\RAAD, Dubai, UAE, ‘Predictive Radio Spots’, AWR Arabian Automobile

Network of the Year

1st place: BBDO Worldwide

2nd place: TBWA Worldwide

3rd place: J. Walter Thompson

Agency of the Year 

1st place: Impact BBDO, Dubai

2nd place: TBWA\RAAD, Dubai

3rd place: BBDO Pakistan, Lahore

Independent Agency of the Year

1st place: Kijamii, Cairo

2nd place: Good People, Cairo

3rd place: Beattie + Dane, Kuwait City

Media Network of the Year

1st place: OMD Worldwide

2nd place: UM

3rd place: PHD Worldwide

Golden Palm Award 

1st place: Big Kahuna Films, UAE

2nd place: bigfoot Films, UAE

3rd place: Good People, Egypt

Dubai Lynx Advertising Person of the Year 

Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group

Advertiser of the Year

Nissan

YOUNG LYNX COMPETITIONS

Young Lynx Integrated Competition Winners 

Kadir Ali, Senior Art Director, Impact BBDO

Priyaa Naidoo, Senior Copywriter, Impact BBDO

Kusal Udhara, Senior Art Director, Impact BBDO

Young Lynx Print Competition Winners 

Mohamed Kotait, Art Director, TBWA\RAAD, Dubai

Osama Siddiq, Art Director, TBWA\RAAD, Dubai

Young Lynx Media Competition Winners

Roxanne Gahol, Manager – Strategic Marketing Investments, OMD, Dubai

Omar Anwar, Senior Executive – Planning, OMD, Dubai

Young Lynx PR Competition Winners

Tala Arakji, Strategy Planning Manager, FP7, Dubai

Moushami Dighe, Strategic Planning Manager, FP7, Dubai

STUDENT AWARDS & SCHOOLS COMPETITION

Masar Student Creative Award for Print Winner

Rym Farran, Middlesex University Dubai

Student Integrated Award Winner

Divya Ariga, Middlesex University in Dubai

University of the Year Winner

The Middlesex University in Dubai

ENDS

Please find images of the 2019 Dubai Lynx Winners here


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La pubblicità fatta bene fa bene.

Se ti stai chiedendo se il tuo lavoro può avere o meno un impatto tangibile sul mondo reale, magari facendo anche qualcosa di buono, ecco una notizia che ti può ispirare.

Ti ricordi il progetto Palau Pledge? Quello che ha vinto il primo Sustainable Development Lions Grand Prix della storia dei Cannes Lions?

Certo che te lo ricordi.

Ecco, leggi qui sotto cosa è successo (così alleni pure un po’ l’inglese):

 

Cannes Lions announces distribution of €323,280 to the NGO behind the Palau Pledge, winner of the inaugural Sustainable Development Lions Grand Prix

07 January 2019 – Cannes Lions today announced that the funds generated from entries into the Sustainable Development Goals Lion will be distributed to the Friends of the Palau National Marine Sanctuary and the Palau Pledge Legacy Team, the client behind the Palau Pledge which won the first SDG Lions Grand Prix at Cannes Lions 2018.

The campaign, which was described by 2018 SDG Lion Jury President Mark Tutssel, Executive Chairman and Global Chief Creative Officer, Leo Burnett Worldwide as “proof positive that the true winner in this category is humankind”, stamped an environmental pledge to the children of Palau into every visitor’s passport. Since its launch in December 2017 over 150,000 people have signed the pledge.

Philip Thomas, Chairman, Cannes Lions said, “We want to help great ideas to scale, and we’re delighted to fund the growth of the Grand Prix-winning Palau Pledge with the proceeds of the entries into the SDG Lions. We believe that creativity can change the world and it’s a privilege to support this initiative and contribute to its efforts to have an even greater impact.”

Introduced with the support of the United Nations, the SDG Lions aim to advance awareness of the Sustainable Development Goals by encouraging the creative industries to focus on harnessing creativity to positively impact the world. In its inaugural year the Lion received 898 entries generating a total of €323,280 in funds, which the Palau Pledge will receive to scale the project and make real change both in Palau and further afield.

The funds donated by Cannes Lions, owned by Ascential plc, will be used to implement Phase Two of the Pledge, focusing on three core areas; a world-first Business Accreditation Programme, a Pledge-focussed STEM Educational Curriculum adjunct for school-aged children and Global leadership to scale the programme beyond the island of Palau. The Palau Legacy Project was founded by Palauan based global communications experts Nanae Singeo, Jennifer Koskelin-Gibbons, Nicolle Fagan and Laura Clarke and is chaired by the First Lady of Palau, Debbie Remengesau.

Palau Legacy Project Co-Founder Laura Clarke said, “These funds are pivotal to the project continuing and we are thrilled to be able to see the Palau Pledge grow and develop. We’ve already seen the local and global impact it can have, with Hawaii and New Zealand introducing similar Pledges and we want to do more to initiate change worldwide. A key element for us as a team is to be able to meet with leaders from countries and organisations all over the world and share the Palau Pledge philosophy.”

Although the 7th smallest nation in the world by GDP and with a population of less than 20,000, Palau is one of world leaders in conservation. The Palau Pledge has brought global exposure to the plight of the children of Palau. Host/Havas, the Sydney agency involved with the programme will continue to monitor and report the impact of the Pledge via a service-design model that will be scalable for other island nations to implement. Seamus Higgins, Executive Creative Director, Host/Havas said, “As an industry, we have the incredible power to shape conversation and behaviour. With this power comes the responsibility to shape a better world for future generations to inherit. We can’t ignore this any longer, and we have to do it at scale and in partnership with business. We are hugely honoured to continue working with the Palau Legacy Project and Palau’s government, who had the bravery to do something no-one else had done, to solve a problem no-one else had solved. Thank you Cannes Lions for putting your money where your mouth is. SDG is a truly meaningful category.”

The SDG Lion is part of the Good Track at Cannes Lions, along with Glass: The Lion for Change, which also donates the funds generated from entries. As part of a commitment to giving back to relevant projects and causes, these funds sit alongside various other Cannes Lions initiatives, including See It Be It, #MoreLikeMe, the Young Lions Competitions and membership of the UN Women’s Unstereotype Alliance.