Category Archives: Eventi e segnalazioni
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Giovani Leoni 2019 – Categorie e Giurie al completo
Pronti per afferrare la preda?
Sta per iniziare la XXI edizione dei Giovani Leoni.
DA SABATO 11 MAGGIO ALLE h. 10:30 avrete 24/48 ore di tempo (a seconda della categoria) per ideare la vostra campagna e caricarla sul portale.
Ma potete già registrarvi qua: https://giovanileoni.adci.it
Ricordiamo che ai Giovani Leoni possono partecipare, in coppia, tutti i professionisti nati il/dopo il 21 giugno 1988 e che collaborano / hanno collaborato con un’agenzia o lavorano / hanno lavorato come freelance nel settore, per almeno 6 mesi in Italia.
Un ringraziamento speciale va ai super Sponsor di categoria di quest’anno, senza in quali tutto ciò non sarebbe possibile: Ariston Thermo Group, Burger King, CiaoPeople, Facebook, UNA-PrHub.
E un grazie anche ai nostri Partner e Sponsor tecnici: Getty Images, RAI Pubblicità, Synapsy e alla Naba, nei cui spazi si terranno le giurie.
E a proposito di giurie, abbiamo completa la lista! Tanti giurati esperti, e altri alla loro prima volta selezionati per giuria così prestigiosa, selezionati tra i Soci ADCI e – solo per la giuria Pr Specialist – tra i soci UNA.
Eccoli tutti qua:
DESIGN
Presidente: Marzia Marcolini
Arturo Vittorioso
Matteo Grandese
Gigi Pasquinelli
Martina Mannocchi
Lorenzo Terragna
Massimiliano Fugini (Ariston Thermo Group, sponsor di categoria)
DIGITAL
Presidente: Raffaella Bertini
Danielantonio Di Palma
Stefano Zanoni
Luca Pedrani
Federica Facchini
Marco Tironi
Patricia Consonni (Facebook, sponsor di categoria)
FILM
Lorenzo Picchiotti
Nicoletta Zanterino
Giacomo Zanni
Giovanni Bedeschi
Michelangelo Tagliaferri
Nicola Favaro (RAI Pubblicità, partner e sponsor tecnico)
Vincenzo Piscopo (CiaoPeople, sponsor di categoria)
Presidente: Max Verrone
Federico Ghiso
Fabio Pedroni
Bruno Vohwinkel
Ginevra Capece
Luca Ghilino
Nicola Rovetta
Fabio Pelagalli (NABA, sponsor tecnico)
Laura Vimercati (Burger King, sponsor di categoria)
PR SPECIALIST
Presidente: Massimiliano Gusmeo
Beatrice Agostinacchio
Federica Campori
Umberto Chiaramonte
Federico Alberto
Andrea Cornelli (UNA, sponsor di categoria)
Alessandro Orlandi
Durante il contest, per eventuali chiarimenti, sarà disponibile un indirizzo email: giovanileoni@adci.it
Buona gara a tutti.
E che vinca l’idea più ruggente.
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DMA Awards. Prorogata al 16 maggio la deadline per le iscrizioni
DMA Italia è lieta di annunciare la proroga della deadline per le iscrizioni delle campagne ai DMA Awards Italia al 16 maggio 2019.
La giuria valuterà le 10 categorie in gara ai DMA Awards Italia: Automotive; Business Products and Services; Consumer Products and Services; Financial and Insurance; Not-for-Profit; Pharmaceutical and Healthcare; Publishing, Entertainment and Media; Retail and Direct Sales; Technology and Communications; Travel & Hospitality. A discrezione dei giurati sarà l’assegnazione dei premi speciali.
Stai lavorando sulla tua entry agli Awards di quest’anno? Ecco solo per te un paio di tips and tricks che ti potrebbero tornare utili e far saltare all’occhio la tua iscrizione!
Il 30% della ricetta per la vittoria in entrambi i percorsi di engagement è dato dai risultati ottenuti: valorizza i tuoi dati e parlane sempre in modo positivo ed efficace! Ricorda che se scrivi “la campagna ha raggiunto gli obiettivi prefissati” o “gli utenti coinvolti sono aumentati del 2%” (rispetto a cosa?) non è abbastanza: la Giuria vuole vedere dati oggettivi che raccontino il successo raggiunto.
Inoltre, anche se possono sembrare insignificanti, gli errori di grammatica e di ortografia sono tenuti in considerazione dalla giuria e potrebbero costarti un metallo!
Siamo inoltre estremamente entusiasti di annunciare che il 4 luglio sarà una giornata speciale in quanto a partire dalle 14.00 si terranno i DMA Awards Italia. Sarà un pomeriggio spettacolare in cui relatori di eccezione ci racconteranno come vivono la data economy nelle loro aziende.
A seguire, nel tardo pomeriggio si terrà la cerimonia di premiazione dei DMA Awards Italia 2019, con la consueta consegna dei metalli.
Come ogni anno seguirà la solita festa, accompagnata da un rinfresco in una bellissima location.
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XI “WHITE SQUARE” HAS ANNOUNCED THE WINNER
April 19, winners award ceremony of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, which was held in the Belarusian capital for the eleventh time and gathered participants from 32 countries, took place. This year, the festival has sounded on the international stage under the slogan Your Moment is Now.
A total of 1019 entries from countries of the CIS and Europe were submitted to the “White Square”. Works were accepted in 7 contests: creativity, branding, marketing, creative effectiveness, digital, social ad and in the media competition introduced this year. All works were evaluated by 6 international jury compositions — Creative Jury, Marketing, Branding, Digital, Media, Social Advertising jury — a total of 62 world-renowned experts, who have hundreds of awards from Cannes Lions and other prestigious festivals.
So, we present the results of all the XI “White Square” contests.
The creative agency of the festival, which received most awards according to the results of refereeing, is Voskhod, Russia.
Belarusian festival agency — Forte Grey
THE GRAND PRIX
Grand Prix
entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Forte Femme, agency Voskhod, Russia
entry KOSHOGO, agency Leo Burnett Moscow, Russia
A. PROMO & ACTIVATION
A1 Use of channel / medium
Silver
entry Beware of Bots, agency Possible Group, Russia
Bronze
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
entry The Point of No Return, agency Great Advertising Group, Russia
A2 Use of brand experience
Gold
entry Forte Femme, agency Voskhod, Russia
Bronze
entry CineMoms, agency GForce/Grey, Kazakhstan
entry Plate & Bowl, agency RODNYA Creative PR Studio, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Short-list
entry “Dostup” Project (*Access), agency Mosaic media, Russia
entry 2018 in Review: Yandex.Taxi Riders’ Personal Stats, agency Yandex.Taxi in-house studio, Russia
entry A look that sounds, agency e:mg, Russia
entry Mani cure, agency VMLY&R MEXICO, Mexico
entry Rewind to the 80′s, agency e:mg, Russia
entry Time:Sharing, agency DPG, Russia
A3 Use of technology
Gold
entry Beware of Bots, agency Possible Group, Russia
Silver
entry “Dostup” Project (*Access),agency Mosaic media, Russia
A4 Strategy
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
A5 Campaign
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry “Dostup” Project (*Access),agency Mosaic media, Russia
entry The most epic promo, LLC “Eurotorg” Team, Belarus
Short-list
entry 24 Hours of Le MKAD, agency e:mg, Russia
entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia
A6 Low budget project
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Silver
entry Beware of Bots, agency Possible Group, Russia
entry Mold, agency BBDO Ukraine, Ukraine
Bronze
entry Safe the Rap, Deep creative digital agency, Russia
C. PR
C1 Use of PR practice
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan
entry KOSHOGO, agency Leo Burnett Moscow, Russia
Bronze
entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia(moved from A2 Use of brand experience)
Short-list
entry 24 Hours of Le MKAD, agency e:mg, Russia
C2 Digital & Social
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
C3 Influencer
Short-list
entry A look that sounds, agency e:mg, Russia
C4 Strategy
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry CineMoms, agency GForce/Grey, Kazakhstan
C5 Campaign
Gold
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia
H. DIRECT
H1 Use of direct medium
Bronze
entry Rewind to the 80′s, agency e:mg, Russia
entry Stuck in Photostock, agency Forte Grey, Belarus
entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)
Short-list
entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine
H2 Digital & Social
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
H3 Strategy
Silver
entry Forte Femme, agency Voskhod, Russia
H4 Campaign
Gold
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia
I. INNOVATIONS
I1 Innovations
Silver
entry Beware of Bots, agency Possible Group, Russia
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Creative effectiveness
Gold
entry This is YOTA ad, agency Friends Moscow, Russia
Silver
entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine
Bronze
entry #smthwentwrong, agency UAMASTER digital agency, Ukraine
Short-list
entry “Dostup” Project (*Access), agency Mosaic media, Russia
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia
BRANDING
B. COMMUNICATION DESIGN
B1 Logo
Silver
entry Layered, agency Voskhod, Russia
entry Loudhead, agency Suprematika, Russia
Short-list
entry Mural Art Park, agency Brandon Archibald, Ukraine
entry Quantum Agro Tech -23, agency BBDO CA, Kazakhstan
B2 Corporate identity
Gold
entry Bushe, agency Suprematika, Russia
entry Layered, agency Voskhod, Russia
Silver
entry Aquality, agency DEPOT BRANDING AGENCY, Russia
entry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, Ukraine
Bronze
entry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine
entry Hydroid, agency Terminal design, Russia
entry ZHEESHEE Production Branding, agency Creative Brands, Russia
Short-list
entry Branding for Yomko, agency Nimax, Russia
entry Gotcha, agency Suprematika, Russia
entry NAR rebrand, agency TUTKOVBUDKOV, Russia
entry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraine
entry Overkill Brand, agency McCann Riga, Latvia
entry SOUL, agency AIDA Pioneer branding & creative, Belarus
entry Vyborg identity, agency SETTERS, Russia
B4 Multi-page editions
Bronze
entry Annual report, agency Volga Volga Brand Identity, Russia
B5 Souvenirs and business gifts
Silver
entry Overkill Board Game, agency McCann Riga, Latvia
Bronze
entry Design for design’s sake isn’t design, agency BBDO Ukraine
B6 Brand environment & experience design
Gold
entry Bushe, agency Suprematika, Russia
entry Mold, agency BBDO Ukraine, Ukraine
Silver
entry Gratitude on our skin, agency e:mg, Russia
entry Layered, agency Voskhod, Russia
Q. DIGITAL DESIGN
Q1 Website design
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
entry ZHEESHEE Website, agency Creative Brands, Russia
Q3 Design of virtual promo-tools
Bronze
entry Warface Banana Royale, agency SLAVA, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry BERGEN, DEPOT BRANDING AGENCY, Russia
Silver
entry Eau De Vie De Biere, agency Not Perfect, Lithuania
Bronze
entry Charms Of Sails, agency Not Perfect, Lithuania
Short-list
entry Food for business. Food for the brain., agency Havas Kyiv, Ukraine
entry hike redesign., agency BBDO Ukraine
entry SmartHit, agency CRITICAL, Lithuania
X2 Packaging of non-food products
Gold
entry Equre, agency Repina Branding, Russia
Silver
entry SkinHead shampoo packaging design, agency DDC.Lab, Russia
Bronze
entry Forte Femme Perfume, agency Voskhod, Russia
Special Prize of branding jury
работа Mold, агентствоBBDO Ukraine, Ukraine
DIGITAL
D. DIGITAL
D1 Websites
Short-list
entry Goodbye to the Middle Ages!,agency Possible Group, Russia
D2 Interactive projects
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
D3 Pre-rolls
Silver
entry Predictable Swedes, agency Great Advertising Group, Russia
Bronze
entry Pre-roll drama “The buzz’, agency Bootleg, Russia
D5 Integrated digital campaign
Short-list
entry Face the cake, agency Zebra Hero, Russia
D6 Viral campaign
Silver
entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan
entry Thirsty Tags, agency Redberry, Georgia
Bronze
entry Forte Femme, agency Voskhod, Russia
entry This is YOTA ad, agency Friends Moscow, Russia
D7 Social
Bronze
entry rrrRRrr, agency The Smarts, Bulgaria
D8 Branded tech and innovations
Gold
entry Beware of Bots, agency Possible Group, Russia
entry Rain Wi-Fi,agency Geometry Global Moscow, Russia
D9 Digital Craft
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
G. MOBILE
G5 Mobile tech and innovations
Silver
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
T. CREATIVE DATA
T2 Data driven insight
Gold
entry Utair “Where You Belong”, agency Friends Moscow, Russia
T4 Use of real-time data
Bronze
entry Rose Index, agency Leo Burnett Moscow, Russia
Short-list
entry Zolla Don’t miss the summer, agency SLAVA, Russia
Special prize for “Digital Balls”
работа Putin turns on the Rain, агентствоVoskhod, Russia
CREATIVITY
F. FILM
F1 TV
Silver
entry The wrong bank, agency Voskhod, Russia
Bronze
entry Delivery, agency Voskhod, Russia
entry EVERYWHERE, agency Instinct (BBDO Group), Russia
Short-list
entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
entry Choice, agency Voskhod, Russia
entry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
entry When the Stakes Are High, agency Optimist Creative, Estonia
F2 Online
Silver
entry “Abduction“, agency media kitchen, Kyrgyzstan
entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
Bronze
entry Happy losing, agency Leo Burnett Moscow, Russia
entry Modulbank “SPASIBO”,agency Friends Moscow, Russia
entry The saw up, agency DDB Russia, Russia
entry Zoommerish Prices, agency Leavingstone, Georgia
Short-list
entry Runnerfrom series Serial killer, agency Zebra Hero, Russia
entry Working Dead, agency Leavingstone, Georgia
F3 Film Craft
Gold
entry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russia
entry The wrong bank, agency Voskhod, Russia
Silver
entry Delivery, agency Voskhod, Russia
entry Entrepreneured in the head, agency Voskhod, Russia
Bronze
entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
entry Inventory, agency Leo Burnett Moscow, Russia
entry Samvel, agency Yandex.Taxi in-house studio, Russia
K. INTEGRATED
K1 Multi-platform campaigns
Gold
entry Forte Femme, agency Voskhod, Russia
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Silver
entry Utair “Where You Belong”, agency Friends Moscow, Russia
Bronze
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry A Beer Called Goal, agency Leavingstone, Georgia
entry Orange Fitness, agency Ruport, Russia
K2 Digital & Social
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Short-list
entry Face the cake, agency Zebra Hero, Russia
K3 Viral campaign
Silver
entry #FairB&B, agency Kinograf, Ukraine
entry Thirsty Tags, agency Redberry, Georgia
entry This is YOTA ad, agency Friends Moscow, Russia
K4 Product / brand launch campaign
Short-list
entry Warface Banana Royale, agency SLAVA, Russia
K5 Image campaign
Gold
entry Thirsty Tags, agency Redberry, Georgia
entry Utair “Where You Belong”, agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)
Silver
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry A Beer Called Goal, agency Leavingstone, Georgia
entry Time to Speak, agency BBDO Russia Group, Russia
K6 Low budget campaign
Silver
entry #FairB&B, agency Kinograf, Ukraine
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Thirsty Tags, agency Redberry, Georgia
Short-list
entry Local bar against national shame, agency Saatchi & Saatchi Ukraine, Ukraine
K7 Selfpromo
Short-list
entry New Year Teleport, agency Leo Burnett Moscow, Russia
entry Signato – the freedom typeface, agency FOLK, Lithuania
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Bronze
entry Working Dead, agency Leavingstone, Georgia
Short-list
entry The saw up, agency DDB Russia, Russia
N2 Audio branded content
Bronze
entry Heartbeat project, agency Friends Moscow, Russia
Short-list
entry Sound in the leading role, agency RUCOM, Russia(moved from N1 Visual branded content)
N3 Interactive branded content
Short-list
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
N4 Branded events
Gold
entry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates(moved from O1 Outdoor)
Short-list
entry CineMoms, agency GForce/Grey, Kazakhstan
N5 Brand experience
Gold
entry Forte Femme, agency Voskhod, Russia(moved from N1 Visual branded content)
Bronze
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Silver
entry Vacations for Calories, agency Proximity (BBDO Russia Group), Russia
Short-list
entry Lenovo Art Switch project, agency NGN.agency, Ukraine
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
O. OUTDOOR
O1 Outdoor
Silver
entry Bushe, agency Suprematika, Russia
entry Mold, agency BBDO Ukraine, Ukraine
series of entries Utair “Where You Belong”, agency Friends Moscow, Russia
Short-list
entry Billbird, agency Soda Creative Band, Russia
entry Rain Wi-Fi,agency Geometry Global Moscow, Russia
entry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia
P. PRINT
P1 Print
Gold
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Silver
entry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraine
entry Atomic Girl, agency Not Perfect, Lithuania
series of entries Utair “Where You Belong”, agency Friends Moscow, Russia
Short-list
entry Moses’ Paint Roller, agency ABK, Georgia
P2 Print Craft
Bronze
entry BERGEN, agency DEPOT BRANDING AGENCY, Russia
entry Moses’ Paint Roller, agency ABK, Georgia
Short-list
entry In Medica, agency Not Perfect, Lithuania
Special Prize for originality
работа Forte Femme, агентствоVoskhod, Russia
MEDIA
M. MEDIA CAMPAIGN
M1 Integrated campaign
Silver
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Bronze
entry Utair “Where You Belong”, agency Friends Moscow, Russia
M2 Low budget campaign
Gold
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Thirsty Tags, agency Redberry, Georgia
V. CHANNELS
V1 Use of TV & Other Screens
Short-list
entry This is YOTA ad, agency Friends Moscow, Russia
V3 Use of Print / Outdoor
Bronze
entry Mold, agency BBDO Ukraine, Ukraine
V4 Use of Ambient Media
Gold
entry KOSHOGO, agency Leo Burnett Moscow, Russia
Bronze
entry Stuck in Photostock, agency Forte Grey, Belarus
entry The Point of No Return, agency Great Advertising Group, Russia
V5 Use of Events
Silver
entry Stuck in Photostock, agency Forte Grey, Belarus
Short-list
entry #FairB&B, agency Kinograf, Ukraine
V6 Use of Digital Platforms
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
entry Pre-roll drama “The buzz’, agency Bootleg, Russia
V8 Use of Social Platforms
Gold
entry Thirsty Tags, agency Redberry, Georgia
Bronze
entry Durex Social Newsroom, agency Havas Creative Group Russia, Russia
V9 Use of Technology
Bronze
entry Beware of Bots, agency Possible Group, Russia
entry Have an idea? Post it!, agency Marvelous LLC, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
Silver
entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Thirsty Tags, agency Redberry, Georgia
W2 Excellence in Media Planning
Bronze
entry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, Russia
W3 Excellence in Media Engagement
Bronze
entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan
W4 Use of Data
Silver
entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia
W5 Use of Programmatic
Gold
entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia
Special Prize for better change
entry KOSHOGO, agency Leo Burnett Moscow, Russia
SOCIAL ADVERTISING
S. SOCIAL ADVERTISING
S1 Socially-oriented film
Bronze
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
Short-list
entry Coming Out, agency Leavingstone, Georgia
entry Gordey, borderless photography, agency Black & White Group, Kazakhstan
entry THE STORY OF ONE BULLYING travli.Net, agency MORE (BBDO Group), Russia
S2 Socially-oriented print
Silver
Series of entries The floor plan of homeless, entry The floor plan of homeless – 1, The floor plan of homeless – 2, The floor plan of homeless – 3, agency Kollegi, Russia
Short-list
entry KeepLivingCoral, agency White Rabbit Budapest, Hungary
S3 Socially-oriented radio
Short-list
entry Vicious circle, agency Havas Creative Group Russia, Russia
S4 Socially-oriented project / campaign
Gold
entry Signato – the freedom typeface, agency FOLK, Lithuania
Bronze
entry Forte Femme, agency Voskhod, Russia
entry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)
Short-list
entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine
entry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraine
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Special prize “Best project in sphere of social responsibility”
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
In the business and educational program of the festival, more than 70 master classes from headliners from 20 European countries took place, acquainting participants with the latest trends in marketing, branding, digital, media. For beginners and future advertisers, the smart partner of the festival – Higher School of Economics – organized intellectual game Advertising Hackathon. Special partner of the festival is MTBank.
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ADC*E collabora con Sónar+D: ecco lo sconto esclusivo per i soci.
Sónar+D è il congresso internazionale che esplora come la creatività modifica il nostro presente: qui si immaginano gli scenari futuri, influenzati dalla tecnologia e dalla trasformazione digitale delle industrie culturali. Questo incontro “anti-disciplinare” -di comunità e nomi iconici- riunisce pensatori, artisti, musicisti, tecnofili creativi, registi, designer, scienziati, imprenditori, maker e hacker. Negli ultimi cinque anni l’elenco delle personalità che hanno partecipato all’evento include Björk, Brian Eno, Bruce Sterling e Skrillex.
In questo video potete scoprire di più sull’evento.
Grazie all’accordo tra Art Directors Club of Europe e Sónar+D è possibile acquistare il biglietto per il festival a un prezzo esclusivo. Avrete il pieno accesso a tutte le attività di Sónar+D e all’area VIP a tutti i concerti (lo sconto è limitato ed è necessario farne richiesta).
L’obiettivo di Sónar+D è che il pubblico viva un’esperienza unica in un ambiente stimolante, in cui scoprire in prima persona i progetti e le attività innovative che stanno ridisegnando il nostro futuro. Inoltre, raccogliendo un ampio ecosistema creativo, è un’occasione per avere l’opportunità di fare networking, acquisire nuove competenze e incontrare i principali professionisti del settore.
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Cannes Lions 2019 – Non perdere la scadenza di oggi
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ADC*E Rising Stars 2019, con Hyper Island e D&AD
Il programma educativo ADC*E mira a elevare la qualità della comunicazione creativa Europea spingendo il potenziale della nostra comunità – a tutti i livelli professionali – attraverso collaborazioni con importanti istituzioni e professionisti Europei.
Quest anno il programma offre in esclusiva ai soli membri ADC*E, grazie al programma the Creative Europe — Culture:
- una borsa di studio completa al 100% per ciascun corso selezionato che avrà luogo nelle città indicate
- due borse di studio al 50% per ciascun corso online selezionato
- tre borse di studio al 30% per ciascun corso online selezionato
Oltre alle borse di studio, ADC*E offre ai suoi soci il consueto sconto del 10% sui corsi D&AD e Hyper Island.
D&AD
Dai una spinta alla tua carriera e alle imprese future concentrandoti sulle capacità creative di domani, insegnate dalle eccellenze di oggi. Esplora i confini della creatività in quattro aree: Mindset, Industry Insight, Creative Skills e Culture & Technology.
Hyper Island
Partecipa a un corso part-time, serale, nel fine settimana o online e dai lo slancio decisivo alla tua carriera. Scopri come applicare nuovi strumenti, metodi e processi nel tuo lavoro e vedrai subito i risultati in tempo reale e il valore aggiunto grazie ai corsi di Cultura e Leadership, Strategia e Marketing e Innovazione.
Come partecipare?
Bastano tre steps per poter accedere alla tua borsa di studio:
- Prepara il tuo CV e portfolio
- Crea un breve video che spieghi perché dovresti ottenere la borsa di studio
- Invia tutto a info@adceurope.org indicando il corso a cui desideri partecipare.
Scadenze:
- Iscrizione : 27 marzo – 29 aprile
- Valutazione delle iscrizioni : 29 aprile – 2 maggio
- Comunicazione dei borsisti : 3 maggio
Se sei interessato a qualsiasi altro corso D&AD e Hyper Island, invia un’email a info@adceurope.org
Come sai se sei un soci ADC*E?
Essendo ADCI un club associato ad ADC*E, tutti i soci ADCI regolarmente iscritti sono automaticamente anche soci ADC*E, hanno la possibilità di partecipare e possono approfittare degli sconti e delle borse di studio.
Tutte le informazioni qui: https://www.adceurope.org/education/rising-stars-2019/
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WHITE SQUARE: FINAL DEADLINE – APRIL 5! YOUR MOMENT IS NOW!
Call for entries to XI International marketing and advertising festival White Square is extended till 00.00 April 5. Entries can be submitted online on official website adfest.by. It means all the professionals working in communications industry still have time to present themselves on the arena of one of the brightest and most ambitious festivals of creativity in Central and Eastern Europe with their creative and innovative projects in the field of advertising, marketing, creative efficiency, digital, media. And those who have already managed to upload their cases – view moderated participating entries on the website, check their uploads and see if they have submitted everything that was planned.
Only realized projects are eligible to participate at one or several contests from the seven provided at the festival. All the entries will be judged by 6 categories of international jury – awarded all around the world experts from 25 countries.
White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.
An additional bonus for participation is wide promotion of winning agencies and entries in industrial media of the CIS and Europe, providing over 30 publications on adforum.com, marketingdirecto.com, delfi.lt, iqads.ro, marketingtribune.nl and other media resources in April-May on the eve of the main event of global creative industry.
White Square is scheduled to be held in Minsk on April 17-19. Festival organizers – Association of communications and marketing agencies of Belarus – have prepared an extensive program, including more than 70 master-classes, lectures, workshops, discussion panels about creativity, branding, digital, marketing effectiveness held by stars of international advertising, as well as bright parties where participants will be able to communicate with professional community from different countries informally. Registration of delegates to White Square is open on adfest.by.
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WHITE SQUARE AD FESTIVAL: TWO WEEKS TO FINAL DEADLINE
White Square – one of the largest festivals of creativity in Central and Eastern Europe – closes the call for entries in two weeks and already on April 19 the first winning agencies of creative season 2019 will be known.
White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.
Only realized projects are eligible to participate. The entries will be judged offline by 6 specialized jury categories – recognized experts from 25 countries, many of which hold over two hundred awards of Cannes Lions, D&AD, Effie and other prestigious festivals for creativeness of communications and effectiveness of their projects.
The entries that already went through moderation procedure can be already viewed on official website adfest.by. For 14 more days, till April 7 inclusive, the call for entries will be open online on adfest.by. Communication, marketing, media agencies, digital and design studios and other companies operating in the sphere of communications are invited to participation. The mechanics of submission is simple and does not require much time: step 1 – register on adfest.by; step 2 – select suitable contests and nominations; step 3 – download case studies in personal account.
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2019 Dubai Lynx Award Winners Revealed
PRESS RELEASE
13 March 2019 – The Dubai Lynx Awards Ceremony, held this evening, brought the 2019 Festival to a close with the winners of the 18 Lynx Awards categories being announced. The creative community gathered at the Madinat Jumeirah to honour the very best creativity from the MENA region this year.
In addition to the winners across all marketing communications categories, Special Awards were also presented for the Network of the Year, Agency of the Year, Independent Agency of the Year, Media Network of the Year, Golden Palm Award, Advertising Person of the Year and Advertiser of the Year.
Philip Thomas, Chairman Cannes Lions and Dubai Lynx said, “The winning work at Dubai Lynx demonstrates creative excellence with a distinct regional tone. From the 2,406 entries received this year, the winners, as well as setting the creative bar for MENA, also achieved some important milestones, including a record year for winning work from Saudi Arabia and a first-ever shortlisted entry from Iraq.”
Themes emerging from this year’s winners included; using cultural artistic traditions and local artists to bridge content and context; harnessing the power of culture to amplify the impact of the campaign and an increase in brands attempting to become more meaningful for people and demonstrate that they care about their customer’s lives, global injustices and the future of the planet.
The Young Lynx and Student competition winners were also honoured on stage, while MBC Group presented a special award to Global TV personality Steve Harvey in recognition of his achievements and services to broadcasting.
The 2019 Dubai Lynx Grand Prix winners are:
Brand Experience & Activation Grand Prix
TBWA\RAAD, Dubai, UAE, ‘OMO Tag’, Unilever Lebanon
Brand Experience & Activation Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive commented that his Jury loved this work from the start. “It is so simple and so different. It’s a great activation from the ‘Dirt is good’ stable and goes to show that size doesn’t matter when it comes to great ideas”
Creative Effectiveness Grand Prix
TBWA\RAAD, Dubai, UAE, ‘Slow Trends’, Connect
Creative Effectiveness Jury President, Amanda Fève, Partner, Chief Strategy Officer, Anomaly Amsterdam, The Netherlands said, “This classic David and Goliath story reminds us that it’s not the size of the budget, but the quality of thinking and craft that goes into it, that determines a campaign’s impact. Sharp use of data and social listening helped uncover a genuine cultural insight, which not only created entertaining content, but drove tangible commercial results. Truly effective campaigns must do more than earn attention and engagement, they must change attitudes and behaviours. ‘Slow Trends’ did both, putting smiles on our faces and bringing in new subscribers for ‘Connect.”
Design Grand Prix
BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints
Digital Grand Prix
TBWA\Istanbul, Turkey, ‘Hailstorm in Istanbul’, IKEA
Digital Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “This campaign for IKEA is possibly the best ‘real-time response’ idea any of us on the Jury had ever seen.”
Direct Grand Prix
BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints
Entertainment Grand Prix
Kijamii, Cairo, Egypt, ‘The Sweet Revenge’, Président Cheese Egypt
Entertainment Jury President, Alexandra Ouzilleau, Global Head of Entertainment Partnerships, Havas Group, Global commenting on this Grand Prix winner said, “What we found really interesting with the Grand Prix is that it tapped into the cultural context at the perfect moment in a very smart and fun way which makes the brand’s intersection with Entertainment look very authentic.”
Film Grand Prix
Leo Burnett Dubai, UAE for campaign ‘Fire’, ‘Fall’ and ‘Crash’, du Telco
Film Craft Grand Prix
J. Walter Thompson, Riyadh, Saudi Arabia, ‘What are we allowing?’, Saudi Telecom Company
Glass Grand Prix
J. Walter Thompson, Riyadh, Saudi Arabia, ‘Akhou Nora’, Saudi Telecom Company
Glass Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, commented, “’Akhou Nora’ celebrated a woman as the hero, rather than defending women as victims. The work also integrated men into the cause, based on an historical fact. STC didn’t just create a TV ad, they integrated internal comms, social and even physical signage. Most of the Glass entries address much needed change. So they are by nature addressing issues that show women and girls as victims. ‘Akhou Nora’ looked into the history of the country to show us a proud and courageous role model.
Grand Prix for Good Grand Prix
Impact BBDO, Dubai, UAE, ‘Zero Tolerance Ribbon’, 28 Too Many
Healthcare Grand Prix
The Classic Partnership Advertising, Dubai, UAE, ‘Rx Prescription Stickers’, Dubai Health Authority
Integrated Grand Prix
Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar
Media Grand Prix
FP7/DXB, Dubai,UAE, ‘Al Umobuwah: Putting “Mum” into “Parenthood”’, Babyshop
Media Jury President Veriça Djurdjevic, Chief Executive Officer, PHD, UK commented, “This campaign went beyond paid media; they created new owned channels, and harnessed the power of earned media, as well as using each of the paid channels creatively. It was a brave strategy for a retailer, but we felt it was a really important campaign: it shows that harnessing a cultural insight and executing it in a truly integrated way can deliver a strong commercial impact in terms of sales results, not just brand warmth uplift.”
Mobile Grand Prix
Google Dubai, UAE, ‘Qibla Finder’, Google
“The sheer usefulness of this idea made us love this work. We all have apps that end up on page 5 of the home screen of our mobile but this Grand Prix will stay on page 1 ,” said Mobile Jury President Alan Kelly, Executive Creative Director, Rothco Accenture Interactive.
Outdoor Grand Prix
BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints
Outdoor Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “When you sit in a jury room looking at hundreds of case studies, you can become desensitised to the results sections. But you can’t argue with the result of reuniting three children with their parents. We will be talking about the beautiful ‘Truck Art Childfinder’ idea for many years to come.”
PR Grand Prix
Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar
Commenting on why this piece of work was awarded the Grand Prix, PR Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, said, “The jury room immediately responded to this entry. We understand the power of the press to hold politicians to account and to rally citizens to share their voice. A simple execution for a powerful idea and very relevant for the times we live in. This work was very specific to Lebanon, but also addressed a universal issue. Journalism has ever been more important. We need bravery from our news reporters all over the world to uncover the truth.”
Print & Outdoor Craft Grand Prix
BBDO Pakistan / Impact BBDO, Dubai,, ‘Truck Art Childfinder’, Berger Paints
Speaking on why the Grand Prix was awarded in both Design and Print & Outdoor Craft, Jury President, Guillermo Tragant, Chief Creative Officer, Furia, said, “The ‘Truck Art Child Finder’ was chosen because it was a brilliant, simple, strong idea. It was executed with excellent craft in a manner that respected the local folklore art. But the campaign also elevated the art-form, integrating the product in the most natural way, with purpose and real life changing results for the children and their families.”
Print & Publishing Grand Prix
Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar
Radio & Audio Grand Prix
TBWA\RAAD, Dubai, UAE, ‘Predictive Radio Spots’, AWR Arabian Automobile
Network of the Year
1st place: BBDO Worldwide
2nd place: TBWA Worldwide
3rd place: J. Walter Thompson
Agency of the Year
1st place: Impact BBDO, Dubai
2nd place: TBWA\RAAD, Dubai
3rd place: BBDO Pakistan, Lahore
Independent Agency of the Year
1st place: Kijamii, Cairo
2nd place: Good People, Cairo
3rd place: Beattie + Dane, Kuwait City
Media Network of the Year
1st place: OMD Worldwide
2nd place: UM
3rd place: PHD Worldwide
Golden Palm Award
1st place: Big Kahuna Films, UAE
2nd place: bigfoot Films, UAE
3rd place: Good People, Egypt
Dubai Lynx Advertising Person of the Year
Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group
Advertiser of the Year
Nissan
YOUNG LYNX COMPETITIONS
Young Lynx Integrated Competition Winners
Kadir Ali, Senior Art Director, Impact BBDO
Priyaa Naidoo, Senior Copywriter, Impact BBDO
Kusal Udhara, Senior Art Director, Impact BBDO
Young Lynx Print Competition Winners
Mohamed Kotait, Art Director, TBWA\RAAD, Dubai
Osama Siddiq, Art Director, TBWA\RAAD, Dubai
Young Lynx Media Competition Winners
Roxanne Gahol, Manager – Strategic Marketing Investments, OMD, Dubai
Omar Anwar, Senior Executive – Planning, OMD, Dubai
Young Lynx PR Competition Winners
Tala Arakji, Strategy Planning Manager, FP7, Dubai
Moushami Dighe, Strategic Planning Manager, FP7, Dubai
STUDENT AWARDS & SCHOOLS COMPETITION
Masar Student Creative Award for Print Winner
Rym Farran, Middlesex University Dubai
Student Integrated Award Winner
Divya Ariga, Middlesex University in Dubai
University of the Year Winner
The Middlesex University in Dubai
ENDS
Please find images of the 2019 Dubai Lynx Winners here
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La pubblicità fatta bene fa bene.
Se ti stai chiedendo se il tuo lavoro può avere o meno un impatto tangibile sul mondo reale, magari facendo anche qualcosa di buono, ecco una notizia che ti può ispirare.
Ti ricordi il progetto Palau Pledge? Quello che ha vinto il primo Sustainable Development Lions Grand Prix della storia dei Cannes Lions?
Certo che te lo ricordi.
Ecco, leggi qui sotto cosa è successo (così alleni pure un po’ l’inglese):
Cannes Lions announces distribution of €323,280 to the NGO behind the Palau Pledge, winner of the inaugural Sustainable Development Lions Grand Prix
07 January 2019 – Cannes Lions today announced that the funds generated from entries into the Sustainable Development Goals Lion will be distributed to the Friends of the Palau National Marine Sanctuary and the Palau Pledge Legacy Team, the client behind the Palau Pledge which won the first SDG Lions Grand Prix at Cannes Lions 2018.
The campaign, which was described by 2018 SDG Lion Jury President Mark Tutssel, Executive Chairman and Global Chief Creative Officer, Leo Burnett Worldwide as “proof positive that the true winner in this category is humankind”, stamped an environmental pledge to the children of Palau into every visitor’s passport. Since its launch in December 2017 over 150,000 people have signed the pledge.
Philip Thomas, Chairman, Cannes Lions said, “We want to help great ideas to scale, and we’re delighted to fund the growth of the Grand Prix-winning Palau Pledge with the proceeds of the entries into the SDG Lions. We believe that creativity can change the world and it’s a privilege to support this initiative and contribute to its efforts to have an even greater impact.”
Introduced with the support of the United Nations, the SDG Lions aim to advance awareness of the Sustainable Development Goals by encouraging the creative industries to focus on harnessing creativity to positively impact the world. In its inaugural year the Lion received 898 entries generating a total of €323,280 in funds, which the Palau Pledge will receive to scale the project and make real change both in Palau and further afield.
The funds donated by Cannes Lions, owned by Ascential plc, will be used to implement Phase Two of the Pledge, focusing on three core areas; a world-first Business Accreditation Programme, a Pledge-focussed STEM Educational Curriculum adjunct for school-aged children and Global leadership to scale the programme beyond the island of Palau. The Palau Legacy Project was founded by Palauan based global communications experts Nanae Singeo, Jennifer Koskelin-Gibbons, Nicolle Fagan and Laura Clarke and is chaired by the First Lady of Palau, Debbie Remengesau.
Palau Legacy Project Co-Founder Laura Clarke said, “These funds are pivotal to the project continuing and we are thrilled to be able to see the Palau Pledge grow and develop. We’ve already seen the local and global impact it can have, with Hawaii and New Zealand introducing similar Pledges and we want to do more to initiate change worldwide. A key element for us as a team is to be able to meet with leaders from countries and organisations all over the world and share the Palau Pledge philosophy.”
Although the 7th smallest nation in the world by GDP and with a population of less than 20,000, Palau is one of world leaders in conservation. The Palau Pledge has brought global exposure to the plight of the children of Palau. Host/Havas, the Sydney agency involved with the programme will continue to monitor and report the impact of the Pledge via a service-design model that will be scalable for other island nations to implement. Seamus Higgins, Executive Creative Director, Host/Havas said, “As an industry, we have the incredible power to shape conversation and behaviour. With this power comes the responsibility to shape a better world for future generations to inherit. We can’t ignore this any longer, and we have to do it at scale and in partnership with business. We are hugely honoured to continue working with the Palau Legacy Project and Palau’s government, who had the bravery to do something no-one else had done, to solve a problem no-one else had solved. Thank you Cannes Lions for putting your money where your mouth is. SDG is a truly meaningful category.”
The SDG Lion is part of the Good Track at Cannes Lions, along with Glass: The Lion for Change, which also donates the funds generated from entries. As part of a commitment to giving back to relevant projects and causes, these funds sit alongside various other Cannes Lions initiatives, including See It Be It, #MoreLikeMe, the Young Lions Competitions and membership of the UN Women’s Unstereotype Alliance.