Archivi categoria: Eventi e segnalazioni
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CREATIVE ITALY, IT’S TIME TO WIN! – White Square deadline is on March 27th.
What would you do if someone told you that your TIME TO WIN is coming? Most likely, you’d ask when and where. If you’re a creative, the answers are no doubt April 15-17 and Minsk – the dates and venue of XIIth International advertising festival White Square.
This creative award show holds strong positions in Eastern European festival rankings and has a reputation of some kind of a springboard to success for talented advertisers that already highlighted a number of well-known names, agencies and projects in the world of communications. Opening festival year in Europe and having real stars of global industry with tones of prestigious metals under their belts as jury members, White Square gives their first portion of international fame to the best entries executed both by large network agencies and smaller independent ones. Prize winners of the festival are annually promoted on over 30 industrial media of Western and Eastern Europe, including youmark.it, marketingdirecto.com, adforum.com, marketing365.mk, iqads.ro etc.
Recognized as a must-see European creative event and attended by a bench of famous and awarded ad men such as Matthias Harbeck from Serviceplan Germany, Evgeny Primachenko from Wieden+Kennedy Amsterdam, Malek Ghorayeb from Leo Burnett Beirut, Vicky Gitto from ADCI, Juan Garcia-Escudero from Leo Burnett Madrid, Nuno Jeronimo from O Escritorio, Tristan Macherel from Landor Europe and many more, White Square already for a while serves as a creative hub providing ad professionals with possibility to welcome brightest creative minds from 30 countries, exchange creative thoughts and get inspired by unique creative works from yet unfamiliar region, explore the newest trends and most promising ads from all around the globe on the very start of new creative season.
To name a few, on the list of White Square 2020 jurors are:
The call for entries to White Square 2020 is now open. Deadline – March 27.Creative works are easy to submit online on official website adfest.by. There are just three simple steps on the way to the judging room.
1. Login on White Square official website adfest.by and fill in some basic information
2. Choose most suitable contests and nominations:
- CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;
- BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;
- MARKETING: Brand Experience & Activation, PR, Direct, Innovations;
- CREATIVE EFFECTIVENESS;
- MEDIA: Channels, Excellence in Media, Media Campaign;
- DIGITAL: Digital, Mobile, Creative Data;
- CHANGE FOR GOOD.
3. Prepare and upload your entries in your personal account.
Good news is that participants who submit five or more entries to White Square 2020 will get a full entry pass to all events of educational and cultural program of the festival. White Square’s business and educational program will continue during three whole days – April 15, 16 and 17 – and include over 70 master-classes and discussion panels devoted to creative trends in communications, marketing, branding, digital, media and held by stars of global ad industry. Parties will complete every festival day.
Minsk, Belarus is open and visa free for the Italian, as well as always ready to offer lots of original travel experience filled with high tech and IT innovations and authentic remains of traditional local lifestyle based in small picturesque country almost in the very heart of Europe full of green forests, blue lakes and friendly people.
Detailed information about White Square festival is provided on official website adfest.by. For participation in the contests contact the Directorate of the Festival – Association of Communications and Marketing Agencies of Belarus, member of EACA, via konkurs@adfest.by; for participation in business and educational program – via info@adfest.by.
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L’evento di CreativitySafe ci ha svelato un mondo di idee, creatività e blockchain.
Ieri, giovedì 20 febbraio, allo IED di Milano, il team di CreativitySafe ci ha raccontato di come il loro servizio offra un sistema facile e sicuro al cento per cento per la protezione del diritto d’autore tramite blockchain.
Il loro progetto nasce poco più di un anno fa attorno alla certezza che le idee abbiano un valore inestimabile da proteggere.
CreativitySafe ti permette di registrare all’interno della blockchain da loro utilizzata – quella dei bitcoin – in pochi secondi e ad un prezzo davvero, davvero accessibile i tuoi progetti creativi, progetti strutturati strategici, format e know-how aziendale di piccole e grandi realtà attribuendogli una data certa ed immodificabile.
Come funziona?
È sufficiente registrarsi sul sito, scegliere l’opzione (upload singolo o pacchetto) più adatta alle tue esigenze ed effettuare il caricamento del file che desideri tutelare. Questo viene criptato e la stringa di numeri generata registrata sulla blockchain dei bitcoin.
In pochissimo tempo, nella propria area riservata, vedrai apparire il dossier prova d’autore e il certificato che ne attesta la proprietà intellettuale.
La cosa ancora più interessante, come ci racconta l’avvocato Massimo Maggiore presente ieri per rispondere a tutte le vostre domande, è non solo che il sistema blockchain rappresenta un sistema estremamente innovativo nella gestione di questo tema, ma anche, e forse soprattutto, la sua valenza legale.
Sia il parlamento europeo che quello italiano hanno infatti riconosciuto la sua validità legale come tecnologia di registrazione.
E se tutto ciò non ti avesse ancora convinto, beh, se sei socio ADCI per te uno sconto del 20%!!
Per saperne di più qui il link al loro sito: https://creativitysafe.com/
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Giovani Leoni 2019 – Categorie e Giurie al completo
Pronti per afferrare la preda?
Sta per iniziare la XXI edizione dei Giovani Leoni.
DA SABATO 11 MAGGIO ALLE h. 10:30 avrete 24/48 ore di tempo (a seconda della categoria) per ideare la vostra campagna e caricarla sul portale.
Ma potete già registrarvi qua: https://giovanileoni.adci.it
Ricordiamo che ai Giovani Leoni possono partecipare, in coppia, tutti i professionisti nati il/dopo il 21 giugno 1988 e che collaborano / hanno collaborato con un’agenzia o lavorano / hanno lavorato come freelance nel settore, per almeno 6 mesi in Italia.
Un ringraziamento speciale va ai super Sponsor di categoria di quest’anno, senza in quali tutto ciò non sarebbe possibile: Ariston Thermo Group, Burger King, CiaoPeople, Facebook, UNA-PrHub.
E un grazie anche ai nostri Partner e Sponsor tecnici: Getty Images, RAI Pubblicità, Synapsy e alla Naba, nei cui spazi si terranno le giurie.
E a proposito di giurie, abbiamo completa la lista! Tanti giurati esperti, e altri alla loro prima volta selezionati per giuria così prestigiosa, selezionati tra i Soci ADCI e – solo per la giuria Pr Specialist – tra i soci UNA.
Eccoli tutti qua:
DESIGN
Presidente: Marzia Marcolini
Arturo Vittorioso
Matteo Grandese
Gigi Pasquinelli
Martina Mannocchi
Lorenzo Terragna
Massimiliano Fugini (Ariston Thermo Group, sponsor di categoria)
DIGITAL
Presidente: Raffaella Bertini
Danielantonio Di Palma
Stefano Zanoni
Luca Pedrani
Federica Facchini
Marco Tironi
Patricia Consonni (Facebook, sponsor di categoria)
FILM
Lorenzo Picchiotti
Nicoletta Zanterino
Giacomo Zanni
Giovanni Bedeschi
Michelangelo Tagliaferri
Nicola Favaro (RAI Pubblicità, partner e sponsor tecnico)
Vincenzo Piscopo (CiaoPeople, sponsor di categoria)
Presidente: Max Verrone
Federico Ghiso
Fabio Pedroni
Bruno Vohwinkel
Ginevra Capece
Luca Ghilino
Nicola Rovetta
Fabio Pelagalli (NABA, sponsor tecnico)
Laura Vimercati (Burger King, sponsor di categoria)
PR SPECIALIST
Presidente: Massimiliano Gusmeo
Beatrice Agostinacchio
Federica Campori
Umberto Chiaramonte
Federico Alberto
Andrea Cornelli (UNA, sponsor di categoria)
Alessandro Orlandi
Durante il contest, per eventuali chiarimenti, sarà disponibile un indirizzo email: giovanileoni@adci.it
Buona gara a tutti.
E che vinca l’idea più ruggente.
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DMA Awards. Prorogata al 16 maggio la deadline per le iscrizioni
DMA Italia è lieta di annunciare la proroga della deadline per le iscrizioni delle campagne ai DMA Awards Italia al 16 maggio 2019.
La giuria valuterà le 10 categorie in gara ai DMA Awards Italia: Automotive; Business Products and Services; Consumer Products and Services; Financial and Insurance; Not-for-Profit; Pharmaceutical and Healthcare; Publishing, Entertainment and Media; Retail and Direct Sales; Technology and Communications; Travel & Hospitality. A discrezione dei giurati sarà l’assegnazione dei premi speciali.
Stai lavorando sulla tua entry agli Awards di quest’anno? Ecco solo per te un paio di tips and tricks che ti potrebbero tornare utili e far saltare all’occhio la tua iscrizione!
Il 30% della ricetta per la vittoria in entrambi i percorsi di engagement è dato dai risultati ottenuti: valorizza i tuoi dati e parlane sempre in modo positivo ed efficace! Ricorda che se scrivi “la campagna ha raggiunto gli obiettivi prefissati” o “gli utenti coinvolti sono aumentati del 2%” (rispetto a cosa?) non è abbastanza: la Giuria vuole vedere dati oggettivi che raccontino il successo raggiunto.
Inoltre, anche se possono sembrare insignificanti, gli errori di grammatica e di ortografia sono tenuti in considerazione dalla giuria e potrebbero costarti un metallo!
Siamo inoltre estremamente entusiasti di annunciare che il 4 luglio sarà una giornata speciale in quanto a partire dalle 14.00 si terranno i DMA Awards Italia. Sarà un pomeriggio spettacolare in cui relatori di eccezione ci racconteranno come vivono la data economy nelle loro aziende.
A seguire, nel tardo pomeriggio si terrà la cerimonia di premiazione dei DMA Awards Italia 2019, con la consueta consegna dei metalli.
Come ogni anno seguirà la solita festa, accompagnata da un rinfresco in una bellissima location.
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XI “WHITE SQUARE” HAS ANNOUNCED THE WINNER
April 19, winners award ceremony of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, which was held in the Belarusian capital for the eleventh time and gathered participants from 32 countries, took place. This year, the festival has sounded on the international stage under the slogan Your Moment is Now.
A total of 1019 entries from countries of the CIS and Europe were submitted to the “White Square”. Works were accepted in 7 contests: creativity, branding, marketing, creative effectiveness, digital, social ad and in the media competition introduced this year. All works were evaluated by 6 international jury compositions — Creative Jury, Marketing, Branding, Digital, Media, Social Advertising jury — a total of 62 world-renowned experts, who have hundreds of awards from Cannes Lions and other prestigious festivals.
So, we present the results of all the XI “White Square” contests.
The creative agency of the festival, which received most awards according to the results of refereeing, is Voskhod, Russia.
Belarusian festival agency — Forte Grey
THE GRAND PRIX
Grand Prix
entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Forte Femme, agency Voskhod, Russia
entry KOSHOGO, agency Leo Burnett Moscow, Russia
A. PROMO & ACTIVATION
A1 Use of channel / medium
Silver
entry Beware of Bots, agency Possible Group, Russia
Bronze
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
entry The Point of No Return, agency Great Advertising Group, Russia
A2 Use of brand experience
Gold
entry Forte Femme, agency Voskhod, Russia
Bronze
entry CineMoms, agency GForce/Grey, Kazakhstan
entry Plate & Bowl, agency RODNYA Creative PR Studio, Russia
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Short-list
entry “Dostup” Project (*Access), agency Mosaic media, Russia
entry 2018 in Review: Yandex.Taxi Riders’ Personal Stats, agency Yandex.Taxi in-house studio, Russia
entry A look that sounds, agency e:mg, Russia
entry Mani cure, agency VMLY&R MEXICO, Mexico
entry Rewind to the 80’s, agency e:mg, Russia
entry Time:Sharing, agency DPG, Russia
A3 Use of technology
Gold
entry Beware of Bots, agency Possible Group, Russia
Silver
entry “Dostup” Project (*Access),agency Mosaic media, Russia
A4 Strategy
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
A5 Campaign
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry “Dostup” Project (*Access),agency Mosaic media, Russia
entry The most epic promo, LLC “Eurotorg” Team, Belarus
Short-list
entry 24 Hours of Le MKAD, agency e:mg, Russia
entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia
A6 Low budget project
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Silver
entry Beware of Bots, agency Possible Group, Russia
entry Mold, agency BBDO Ukraine, Ukraine
Bronze
entry Safe the Rap, Deep creative digital agency, Russia
C. PR
C1 Use of PR practice
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan
entry KOSHOGO, agency Leo Burnett Moscow, Russia
Bronze
entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia(moved from A2 Use of brand experience)
Short-list
entry 24 Hours of Le MKAD, agency e:mg, Russia
C2 Digital & Social
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
C3 Influencer
Short-list
entry A look that sounds, agency e:mg, Russia
C4 Strategy
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Forte Femme, agency Voskhod, Russia
Bronze
entry CineMoms, agency GForce/Grey, Kazakhstan
C5 Campaign
Gold
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia
H. DIRECT
H1 Use of direct medium
Bronze
entry Rewind to the 80’s, agency e:mg, Russia
entry Stuck in Photostock, agency Forte Grey, Belarus
entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)
Short-list
entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine
H2 Digital & Social
Gold
entry Thirsty Tags, agency Redberry, Georgia
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
H3 Strategy
Silver
entry Forte Femme, agency Voskhod, Russia
H4 Campaign
Gold
entry Forte Femme, agency Voskhod, Russia
entry Thirsty Tags, agency Redberry, Georgia
I. INNOVATIONS
I1 Innovations
Silver
entry Beware of Bots, agency Possible Group, Russia
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Creative effectiveness
Gold
entry This is YOTA ad, agency Friends Moscow, Russia
Silver
entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine
Bronze
entry #smthwentwrong, agency UAMASTER digital agency, Ukraine
Short-list
entry “Dostup” Project (*Access), agency Mosaic media, Russia
entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia
entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia
BRANDING
B. COMMUNICATION DESIGN
B1 Logo
Silver
entry Layered, agency Voskhod, Russia
entry Loudhead, agency Suprematika, Russia
Short-list
entry Mural Art Park, agency Brandon Archibald, Ukraine
entry Quantum Agro Tech -23, agency BBDO CA, Kazakhstan
B2 Corporate identity
Gold
entry Bushe, agency Suprematika, Russia
entry Layered, agency Voskhod, Russia
Silver
entry Aquality, agency DEPOT BRANDING AGENCY, Russia
entry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, Ukraine
Bronze
entry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine
entry Hydroid, agency Terminal design, Russia
entry ZHEESHEE Production Branding, agency Creative Brands, Russia
Short-list
entry Branding for Yomko, agency Nimax, Russia
entry Gotcha, agency Suprematika, Russia
entry NAR rebrand, agency TUTKOVBUDKOV, Russia
entry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraine
entry Overkill Brand, agency McCann Riga, Latvia
entry SOUL, agency AIDA Pioneer branding & creative, Belarus
entry Vyborg identity, agency SETTERS, Russia
B4 Multi-page editions
Bronze
entry Annual report, agency Volga Volga Brand Identity, Russia
B5 Souvenirs and business gifts
Silver
entry Overkill Board Game, agency McCann Riga, Latvia
Bronze
entry Design for design’s sake isn’t design, agency BBDO Ukraine
B6 Brand environment & experience design
Gold
entry Bushe, agency Suprematika, Russia
entry Mold, agency BBDO Ukraine, Ukraine
Silver
entry Gratitude on our skin, agency e:mg, Russia
entry Layered, agency Voskhod, Russia
Q. DIGITAL DESIGN
Q1 Website design
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
entry ZHEESHEE Website, agency Creative Brands, Russia
Q3 Design of virtual promo-tools
Bronze
entry Warface Banana Royale, agency SLAVA, Russia
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry BERGEN, DEPOT BRANDING AGENCY, Russia
Silver
entry Eau De Vie De Biere, agency Not Perfect, Lithuania
Bronze
entry Charms Of Sails, agency Not Perfect, Lithuania
Short-list
entry Food for business. Food for the brain., agency Havas Kyiv, Ukraine
entry hike redesign., agency BBDO Ukraine
entry SmartHit, agency CRITICAL, Lithuania
X2 Packaging of non-food products
Gold
entry Equre, agency Repina Branding, Russia
Silver
entry SkinHead shampoo packaging design, agency DDC.Lab, Russia
Bronze
entry Forte Femme Perfume, agency Voskhod, Russia
Special Prize of branding jury
работа Mold, агентствоBBDO Ukraine, Ukraine
DIGITAL
D. DIGITAL
D1 Websites
Short-list
entry Goodbye to the Middle Ages!,agency Possible Group, Russia
D2 Interactive projects
Silver
entry Putin turns on the Rain, agency Voskhod, Russia
D3 Pre-rolls
Silver
entry Predictable Swedes, agency Great Advertising Group, Russia
Bronze
entry Pre-roll drama “The buzz’, agency Bootleg, Russia
D5 Integrated digital campaign
Short-list
entry Face the cake, agency Zebra Hero, Russia
D6 Viral campaign
Silver
entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan
entry Thirsty Tags, agency Redberry, Georgia
Bronze
entry Forte Femme, agency Voskhod, Russia
entry This is YOTA ad, agency Friends Moscow, Russia
D7 Social
Bronze
entry rrrRRrr, agency The Smarts, Bulgaria
D8 Branded tech and innovations
Gold
entry Beware of Bots, agency Possible Group, Russia
entry Rain Wi-Fi,agency Geometry Global Moscow, Russia
D9 Digital Craft
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
G. MOBILE
G5 Mobile tech and innovations
Silver
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
T. CREATIVE DATA
T2 Data driven insight
Gold
entry Utair “Where You Belong”, agency Friends Moscow, Russia
T4 Use of real-time data
Bronze
entry Rose Index, agency Leo Burnett Moscow, Russia
Short-list
entry Zolla Don’t miss the summer, agency SLAVA, Russia
Special prize for “Digital Balls”
работа Putin turns on the Rain, агентствоVoskhod, Russia
CREATIVITY
F. FILM
F1 TV
Silver
entry The wrong bank, agency Voskhod, Russia
Bronze
entry Delivery, agency Voskhod, Russia
entry EVERYWHERE, agency Instinct (BBDO Group), Russia
Short-list
entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
entry Choice, agency Voskhod, Russia
entry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
entry When the Stakes Are High, agency Optimist Creative, Estonia
F2 Online
Silver
entry “Abduction“, agency media kitchen, Kyrgyzstan
entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
Bronze
entry Happy losing, agency Leo Burnett Moscow, Russia
entry Modulbank “SPASIBO”,agency Friends Moscow, Russia
entry The saw up, agency DDB Russia, Russia
entry Zoommerish Prices, agency Leavingstone, Georgia
Short-list
entry Runnerfrom series Serial killer, agency Zebra Hero, Russia
entry Working Dead, agency Leavingstone, Georgia
F3 Film Craft
Gold
entry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russia
entry The wrong bank, agency Voskhod, Russia
Silver
entry Delivery, agency Voskhod, Russia
entry Entrepreneured in the head, agency Voskhod, Russia
Bronze
entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia
entry Inventory, agency Leo Burnett Moscow, Russia
entry Samvel, agency Yandex.Taxi in-house studio, Russia
K. INTEGRATED
K1 Multi-platform campaigns
Gold
entry Forte Femme, agency Voskhod, Russia
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Silver
entry Utair “Where You Belong”, agency Friends Moscow, Russia
Bronze
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry A Beer Called Goal, agency Leavingstone, Georgia
entry Orange Fitness, agency Ruport, Russia
K2 Digital & Social
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Short-list
entry Face the cake, agency Zebra Hero, Russia
K3 Viral campaign
Silver
entry #FairB&B, agency Kinograf, Ukraine
entry Thirsty Tags, agency Redberry, Georgia
entry This is YOTA ad, agency Friends Moscow, Russia
K4 Product / brand launch campaign
Short-list
entry Warface Banana Royale, agency SLAVA, Russia
K5 Image campaign
Gold
entry Thirsty Tags, agency Redberry, Georgia
entry Utair “Where You Belong”, agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)
Silver
entry This is YOTA ad, agency Friends Moscow, Russia
Short-list
entry A Beer Called Goal, agency Leavingstone, Georgia
entry Time to Speak, agency BBDO Russia Group, Russia
K6 Low budget campaign
Silver
entry #FairB&B, agency Kinograf, Ukraine
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Thirsty Tags, agency Redberry, Georgia
Short-list
entry Local bar against national shame, agency Saatchi & Saatchi Ukraine, Ukraine
K7 Selfpromo
Short-list
entry New Year Teleport, agency Leo Burnett Moscow, Russia
entry Signato – the freedom typeface, agency FOLK, Lithuania
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Bronze
entry Working Dead, agency Leavingstone, Georgia
Short-list
entry The saw up, agency DDB Russia, Russia
N2 Audio branded content
Bronze
entry Heartbeat project, agency Friends Moscow, Russia
Short-list
entry Sound in the leading role, agency RUCOM, Russia(moved from N1 Visual branded content)
N3 Interactive branded content
Short-list
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
N4 Branded events
Gold
entry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates(moved from O1 Outdoor)
Short-list
entry CineMoms, agency GForce/Grey, Kazakhstan
N5 Brand experience
Gold
entry Forte Femme, agency Voskhod, Russia(moved from N1 Visual branded content)
Bronze
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Silver
entry Vacations for Calories, agency Proximity (BBDO Russia Group), Russia
Short-list
entry Lenovo Art Switch project, agency NGN.agency, Ukraine
entry Rain Wi-Fi, agency Geometry Global Moscow, Russia
O. OUTDOOR
O1 Outdoor
Silver
entry Bushe, agency Suprematika, Russia
entry Mold, agency BBDO Ukraine, Ukraine
series of entries Utair “Where You Belong”, agency Friends Moscow, Russia
Short-list
entry Billbird, agency Soda Creative Band, Russia
entry Rain Wi-Fi,agency Geometry Global Moscow, Russia
entry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia
P. PRINT
P1 Print
Gold
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Silver
entry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraine
entry Atomic Girl, agency Not Perfect, Lithuania
series of entries Utair “Where You Belong”, agency Friends Moscow, Russia
Short-list
entry Moses’ Paint Roller, agency ABK, Georgia
P2 Print Craft
Bronze
entry BERGEN, agency DEPOT BRANDING AGENCY, Russia
entry Moses’ Paint Roller, agency ABK, Georgia
Short-list
entry In Medica, agency Not Perfect, Lithuania
Special Prize for originality
работа Forte Femme, агентствоVoskhod, Russia
MEDIA
M. MEDIA CAMPAIGN
M1 Integrated campaign
Silver
entry The Blank Edition, agency IMPACT BBDO, Lebanon
Bronze
entry Utair “Where You Belong”, agency Friends Moscow, Russia
M2 Low budget campaign
Gold
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Thirsty Tags, agency Redberry, Georgia
V. CHANNELS
V1 Use of TV & Other Screens
Short-list
entry This is YOTA ad, agency Friends Moscow, Russia
V3 Use of Print / Outdoor
Bronze
entry Mold, agency BBDO Ukraine, Ukraine
V4 Use of Ambient Media
Gold
entry KOSHOGO, agency Leo Burnett Moscow, Russia
Bronze
entry Stuck in Photostock, agency Forte Grey, Belarus
entry The Point of No Return, agency Great Advertising Group, Russia
V5 Use of Events
Silver
entry Stuck in Photostock, agency Forte Grey, Belarus
Short-list
entry #FairB&B, agency Kinograf, Ukraine
V6 Use of Digital Platforms
Gold
entry Putin turns on the Rain, agency Voskhod, Russia
Bronze
entry Goodbye to the Middle Ages!, agency Possible Group, Russia
entry Pre-roll drama “The buzz’, agency Bootleg, Russia
V8 Use of Social Platforms
Gold
entry Thirsty Tags, agency Redberry, Georgia
Bronze
entry Durex Social Newsroom, agency Havas Creative Group Russia, Russia
V9 Use of Technology
Bronze
entry Beware of Bots, agency Possible Group, Russia
entry Have an idea? Post it!, agency Marvelous LLC, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
Silver
entry The Blank Edition, agency IMPACT BBDO, Lebanon
entry Thirsty Tags, agency Redberry, Georgia
W2 Excellence in Media Planning
Bronze
entry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, Russia
W3 Excellence in Media Engagement
Bronze
entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan
W4 Use of Data
Silver
entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia
W5 Use of Programmatic
Gold
entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia
Special Prize for better change
entry KOSHOGO, agency Leo Burnett Moscow, Russia
SOCIAL ADVERTISING
S. SOCIAL ADVERTISING
S1 Socially-oriented film
Bronze
entry KOSHOGO, agency Leo Burnett Moscow, Russia
entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain
Short-list
entry Coming Out, agency Leavingstone, Georgia
entry Gordey, borderless photography, agency Black & White Group, Kazakhstan
entry THE STORY OF ONE BULLYING travli.Net, agency MORE (BBDO Group), Russia
S2 Socially-oriented print
Silver
Series of entries The floor plan of homeless, entry The floor plan of homeless – 1, The floor plan of homeless – 2, The floor plan of homeless – 3, agency Kollegi, Russia
Short-list
entry KeepLivingCoral, agency White Rabbit Budapest, Hungary
S3 Socially-oriented radio
Short-list
entry Vicious circle, agency Havas Creative Group Russia, Russia
S4 Socially-oriented project / campaign
Gold
entry Signato – the freedom typeface, agency FOLK, Lithuania
Bronze
entry Forte Femme, agency Voskhod, Russia
entry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)
Short-list
entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine
entry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraine
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
Special prize “Best project in sphere of social responsibility”
entry Renault Drive Therapy, agency BBDO Russia Group, Russia
In the business and educational program of the festival, more than 70 master classes from headliners from 20 European countries took place, acquainting participants with the latest trends in marketing, branding, digital, media. For beginners and future advertisers, the smart partner of the festival – Higher School of Economics – organized intellectual game Advertising Hackathon. Special partner of the festival is MTBank.
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ADC*E collabora con Sónar+D: ecco lo sconto esclusivo per i soci.
Sónar+D è il congresso internazionale che esplora come la creatività modifica il nostro presente: qui si immaginano gli scenari futuri, influenzati dalla tecnologia e dalla trasformazione digitale delle industrie culturali. Questo incontro “anti-disciplinare” -di comunità e nomi iconici- riunisce pensatori, artisti, musicisti, tecnofili creativi, registi, designer, scienziati, imprenditori, maker e hacker. Negli ultimi cinque anni l’elenco delle personalità che hanno partecipato all’evento include Björk, Brian Eno, Bruce Sterling e Skrillex.
In questo video potete scoprire di più sull’evento.
Grazie all’accordo tra Art Directors Club of Europe e Sónar+D è possibile acquistare il biglietto per il festival a un prezzo esclusivo. Avrete il pieno accesso a tutte le attività di Sónar+D e all’area VIP a tutti i concerti (lo sconto è limitato ed è necessario farne richiesta).
L’obiettivo di Sónar+D è che il pubblico viva un’esperienza unica in un ambiente stimolante, in cui scoprire in prima persona i progetti e le attività innovative che stanno ridisegnando il nostro futuro. Inoltre, raccogliendo un ampio ecosistema creativo, è un’occasione per avere l’opportunità di fare networking, acquisire nuove competenze e incontrare i principali professionisti del settore.
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Cannes Lions 2019 – Non perdere la scadenza di oggi
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ADC*E Rising Stars 2019, con Hyper Island e D&AD
Il programma educativo ADC*E mira a elevare la qualità della comunicazione creativa Europea spingendo il potenziale della nostra comunità – a tutti i livelli professionali – attraverso collaborazioni con importanti istituzioni e professionisti Europei.
Quest anno il programma offre in esclusiva ai soli membri ADC*E, grazie al programma the Creative Europe — Culture:
- una borsa di studio completa al 100% per ciascun corso selezionato che avrà luogo nelle città indicate
- due borse di studio al 50% per ciascun corso online selezionato
- tre borse di studio al 30% per ciascun corso online selezionato
Oltre alle borse di studio, ADC*E offre ai suoi soci il consueto sconto del 10% sui corsi D&AD e Hyper Island.
D&AD
Dai una spinta alla tua carriera e alle imprese future concentrandoti sulle capacità creative di domani, insegnate dalle eccellenze di oggi. Esplora i confini della creatività in quattro aree: Mindset, Industry Insight, Creative Skills e Culture & Technology.
Hyper Island
Partecipa a un corso part-time, serale, nel fine settimana o online e dai lo slancio decisivo alla tua carriera. Scopri come applicare nuovi strumenti, metodi e processi nel tuo lavoro e vedrai subito i risultati in tempo reale e il valore aggiunto grazie ai corsi di Cultura e Leadership, Strategia e Marketing e Innovazione.
Come partecipare?
Bastano tre steps per poter accedere alla tua borsa di studio:
- Prepara il tuo CV e portfolio
- Crea un breve video che spieghi perché dovresti ottenere la borsa di studio
- Invia tutto a info@adceurope.org indicando il corso a cui desideri partecipare.
Scadenze:
- Iscrizione : 27 marzo – 29 aprile
- Valutazione delle iscrizioni : 29 aprile – 2 maggio
- Comunicazione dei borsisti : 3 maggio
Se sei interessato a qualsiasi altro corso D&AD e Hyper Island, invia un’email a info@adceurope.org
Come sai se sei un soci ADC*E?
Essendo ADCI un club associato ad ADC*E, tutti i soci ADCI regolarmente iscritti sono automaticamente anche soci ADC*E, hanno la possibilità di partecipare e possono approfittare degli sconti e delle borse di studio.
Tutte le informazioni qui: https://www.adceurope.org/education/rising-stars-2019/
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WHITE SQUARE: FINAL DEADLINE – APRIL 5! YOUR MOMENT IS NOW!
Call for entries to XI International marketing and advertising festival White Square is extended till 00.00 April 5. Entries can be submitted online on official website adfest.by. It means all the professionals working in communications industry still have time to present themselves on the arena of one of the brightest and most ambitious festivals of creativity in Central and Eastern Europe with their creative and innovative projects in the field of advertising, marketing, creative efficiency, digital, media. And those who have already managed to upload their cases – view moderated participating entries on the website, check their uploads and see if they have submitted everything that was planned.
Only realized projects are eligible to participate at one or several contests from the seven provided at the festival. All the entries will be judged by 6 categories of international jury – awarded all around the world experts from 25 countries.
White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.
An additional bonus for participation is wide promotion of winning agencies and entries in industrial media of the CIS and Europe, providing over 30 publications on adforum.com, marketingdirecto.com, delfi.lt, iqads.ro, marketingtribune.nl and other media resources in April-May on the eve of the main event of global creative industry.
White Square is scheduled to be held in Minsk on April 17-19. Festival organizers – Association of communications and marketing agencies of Belarus – have prepared an extensive program, including more than 70 master-classes, lectures, workshops, discussion panels about creativity, branding, digital, marketing effectiveness held by stars of international advertising, as well as bright parties where participants will be able to communicate with professional community from different countries informally. Registration of delegates to White Square is open on adfest.by.
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WHITE SQUARE AD FESTIVAL: TWO WEEKS TO FINAL DEADLINE
White Square – one of the largest festivals of creativity in Central and Eastern Europe – closes the call for entries in two weeks and already on April 19 the first winning agencies of creative season 2019 will be known.
White Square grows every year maintaining the best festival traditions. Representatives of The Gunn Report, who attended White Square, noted high level of entries, jury and general organization of the festival. White Square is included into global creativity ranking AdForum Business Creative Report.
Only realized projects are eligible to participate. The entries will be judged offline by 6 specialized jury categories – recognized experts from 25 countries, many of which hold over two hundred awards of Cannes Lions, D&AD, Effie and other prestigious festivals for creativeness of communications and effectiveness of their projects.
The entries that already went through moderation procedure can be already viewed on official website adfest.by. For 14 more days, till April 7 inclusive, the call for entries will be open online on adfest.by. Communication, marketing, media agencies, digital and design studios and other companies operating in the sphere of communications are invited to participation. The mechanics of submission is simple and does not require much time: step 1 – register on adfest.by; step 2 – select suitable contests and nominations; step 3 – download case studies in personal account.