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Cannes Lions 2019 – L’Italia Giurò

E niente. It’s that time of the year again.

Stanno iniziando a uscire le prime giurie di Cannes e l’Italia c’è.

Karim Bartoletti e Davide Boscacci, rispettivamente Partner/Executive Producer @ Indiana Production Company e ECD @ Publicis Italy, sono i primi due nomi a comporre la rosa di giurati Made In Italy al FESTIVAL con la F e tutte le altre lettere maiuscole.

 

 

Per entrambi, giurire più che prestigiose. Karim infatti si occuperà di Film Craft, mentre Davide siederà al tavolo che assegnerà i leoni ai migliori Outdoor.

Ecco le liste complete delle giurie finora ufficializzate:

Communications Track

Design Lions Jury
Jury President – Richard Ting, Global Chief Experience Officer & US Chief Creative Officer, R/GA, Global
Anna Lukanina, Managing Partner, Depot WPF, Russia
Casey Sheehan, Partner, Design, Work & Company, USA
Christian Doering, Creative Director/Head of Design, Kolle Rebbe, Germany
Dominic Sturm, President, Swiss Design Association, Switzerland
Fiona Leeming, Executive Creative Director, Honey Communications, Australia
Karen Cesar, CEO & Founder, Red Bandana, Brazil
Katherina Tudball, Creative Director, Superunion, United Kingdom
Kheireddine Sidhoum, Global Chief Creative Officer, Dragon Rouge, Global
Kiki Hartmann, Independent Brand, Design, Communication Specialist, Kiki Hartman, The Netherlands
Lisa Greenberg, Executive Creative Director, Leo Burnett, Canada
Malvika Mehra, Chief Creative Officer, Dentsu Aegis Network, India
Masaya Asai, Group Creative Director, TBWA\Hakuhodo, Japan
Rojana Chuasakul, Founder/Chief Creative Officer, Storyteller Bangkok, Thailand
Vidya Manmohan, Executive Creative Director, Grey, United Arab Emirates

Mobile Lions Jury
Jury President – Ari Weiss, Chief Creative Officer, DDB Worldwide, North America
Adriano Santiago De Matos, Chief Creative Officer, Grey, Brazil
Beth Keamy, Global Director of Digital, TBWA\Media Arts Lab, Global
Ian Mackenzie, Executive Creative Director, FCB/SIX, Canada
Juan Pablo Alvarez, Chief Creative Officer, Ogilvy, Colombia
Krystle Mullin, Creative Director, RPA, USA
Sophie Te Pas, Digital Creative Director, Mediamonks, Singapore
Suzana Apelbaum, Head of Creative, Google, USA
Tijmen Mulder, Founder, Robot Kittens, The Netherlands
Tomohiko Hayashi, Interactive Director, Hakuhodo, Japan

Outdoor Lions Jury
Jury President, John Patroulis, Worldwide Chief Creative Officer, Grey, Global
Alice Bottaro, Creative Director, Antoni, Germany
Antoinette Beatson, Executive Creative Director, BETC, France
Carlos Moreno, Global Chief Creative Officer, Cossette, Global
Dan Dawson, Chief Creative Officer, Grand Visual, United Kingdom
Davide Boscacci, Executive Creative Director, Publicis, Italy
Ingrid Lira, Chief Creative Officer, Pedro Juan & Diego, Chile
Keka Morelle, Executive Creative Director, ALMAPBBDO, Brazil
Paul Nagy, Chief Creative Officer – Australia & New Zealand, VMLY&R, Australia & New Zealand
Surachai Puthikulangkura, Founder & CEO, Illusion CGI Studio, Thailand

Print & Publishing Lions Jury
Jury President – Olivier Altmann, Co-founder, CEO & Chief Creative Officer, Altmann + Pacreau, France
Ana Balarin, Partner and Executive Creative Director, Mother, United Kingdom
Elena Garcia, Creative Director, PS21, Spain
Fouad Abdel Malak, Executive Creative Director, TBWA\RAAD, United Arab Emirates
Hannah Smit, Creative Director, Wieden + Kennedy, The Netherlands
Hernan Kritzer, Chief Creative Officer, Grey, Argentina
Mieke Haase, Managing Director, Creation & Partner, Loved, Germany
Monique Lopes Lima, Director of Special Projects, Africa, Brazil
Neo Mashigo, Chief Creative Officer, M&C Saatchi Abel, South Africa
Suzanne Donaldson, Senior Director Creative Production, Nike, USA

Radio & Audio Lions Jury
Jury President – Jose Miguel Sokoloff, Global President and Creative Council and Chief Creative Officer UK, MullenLowe London, Global
Dennis May, Chief Creative Officer, DDB Group, Germany
Icaro Doria, Chief Creative Officer, Arnold Worldwide, USA
Joe Dy, Chief Creative Officer, McCann Manila, The Philippines
Lyranda Martin Evans, Executive Creative Director, Vice President, Dentsubos, Canada
Miriam Martínez, Executive Creative Director, MQWatson, Spain
Pam Myers, Radio & Audio Producer, Rorschach Radio, United Kingdom
Serginho Rezende, Music Director, Comando S Audio, Brazil
Tamara O’Neill, Music & Sound Producer, Liquid Studios, New Zealand
Tseliso Rangaka, Executive Creative Director, Ogilvy SA, South Africa

Craft Track

Film Craft Lions Jury
Jury President – Rebecca Skinner, Managing Director/Executive Producer, Superprime Films, USA
Christiane Dressler, Founder/Managing Director/Executive Producer, Anorak, Germany
Cristiano Pinheiro, Music Supervisor/Sound Designer/CEO, Punch Audio, Brazil
Guillaume Marien, CEO & Owner, Mathematic, France
John Mckelvey, Founder, Executive Creative Director, JohnXHannes New York, USA
Karim Bartoletti, Partner/Executive Producer, Indiana Production Company, Italy
Katie Keith, First Lady, Rattling Stick, United Kingdom
Micah Walker, Co-Founder & Chief Creative Officer, Bear Meets Eagle on Fire, Australia
Mitsuaki Timo Otsuki, Founder/CEO, Connection, Japan
Monika Lenczewska, Director of Photography, Monika Lenczewska, Poland
Sandrine Huijgen, Creative Partner, Cloudfactory, The Netherlands

Entertainment Track

Entertainment Lions for Music Jury
Jury President – Paulette Long OBE, Music Consultant/Board Director/Publisher, Paulette Long, United Kingdom
Brian Yessian, Partner, Chief Creative Officer, Yessian Music, USA
Carlos Jean, Head of Music, Ogilvyone Worldwide, Spain
Christopher Clark, Director of Music, Leo Burnett Chicago, USA
Daniel Kuypers, Senior Vice President, Executive Director of Music, Energy BBDO, USA
Karla Henwood, Executive Creative Producer, Nylon Studios, Australia
Laura Nakhla, Head of Synchronisation, Warner Music Asia, Hong Kong
Lucas Duque, Founding Partner & Creative Music Director, Sonido, Brazil
Sander Van Maarschalkerweerd, Founder & CEO, Sizzer Amsterdam, The Netherlands
Simon Heeger, Composer / Managing Partner, 2WEI Music, Germany

Entertainment Lions for Sport Jury
Jury President – Steve Stoute, Chief Executive Officer, Translation Enterprises, USA
Alberto Ponte, Global Creative Director, Wieden + Kennedy, Global
Ann Wool, Chief Integration Officer, Ketchum Sports & Entertainment, USA
Ben Hartman, Managing Director, APAC, Octagon, APAC
Hidetoshi Maki, Executive Planning Director, Dentsu, Japan
Joao Chueiri, Senior Vice President, Marketing, AB Inbev, USA
Mark Osikoya, Associate Vice President, Global Partnerships, National Basketball Association, United Kingdom
Sheri Barros, Global Strategic Director, Sports Alliances, SVB Group, Global
Tove Okunniwa, CEO, London Sport, United Kingdom
Tyler Deangelo, Executive Creative Director, Strawberryfrog, USA

Good Track

Glass: The Lions for Change Jury
Jury President – Jaime Robinson, Chief Creative Officer, Joan Creative, USA
Ali Rez, Regional Executive Creative Director – Middle East and Pakistan, Impact BBDO, Middle East and Pakistan
Geoff Edwards, Chief Creative Officer, Saturday Morning, USA
Kitty Lun, Director, Head of Creative Shop, Greater China, Facebook, Hong Kong
Lisa Sherman, President & CEO, The Advertising Council, USA
Martina Poulopati, Essity Feminine Care: Global Brand Communications Manager, Essity, Germany
Merlee Jayme, CCO and Chairmom, Dentsu Jayme SYFU, The Philippines
Smita Reddy, Executive Vice President, Global Client Relationship Manager, Edelman, Global
Tista Sen, Regional Creative Director, Wunderman Thompson, India & Sri Lanka
Todd Hunter, Co-Chief Creative Officer, Observatory, USA

Health Track

Health & Wellness Jury
Jury President – Shaheed Peera, Executive Creative Director, Publicis Lifebrands, United Kingdom
Augé Reichenberg, Executive Vice President, Chief Creative Officer, Havas Health, USA
Bernardo Romero, Executive Creative Director, Healthcare & Wellness, Grey, USA
Berta Loran, Creative Director, Global Healthcare, Spain
Carlos André Eyer, Creative Vice President, NBS, Brazil
Christian Geis, Digital Creative Director, Wefra, Germany
Geet Rathi, Creative and Design Director, TBWA\India
Matt Eastwood, Global Chief Creative Officer, McCann Health, Global
Phyllis Cheng, Vice President – Healthcare, FleishmanHillard, Singapore
Sinead Murphy, Creative Director, Syneos Health, United Kingdom
Toby Pickford, Chief Creative Officer, Ogilvy Commonhealth, Australia

Innovation Track

Innovation Lions Jury
Jury President – Bill Yom, Global Creative Director, Cheil Worldwide, Global
Dillah Zakbah, Technology & Innovation Director, BBH, USA
Elspeth Lynn, Executive Creative Director, Geometry Global, United Kingdom
Eran Gefen, Founder, Gefen Team, Israel
Francisco Samper, CEO, Mullenlowe SSP3, Colombia
Kaitlyn WonJung Chang, Chief Operations Officer, Kobza and the Hungry Eyes / KTHE, Austria
Marcelo Tripoli, Vice President Digital Marketing & Expert Associate Partner, McKinsey & Company, Brazil
Mathias Wikström, Creative Strategy/Head of Innovation, RBK Communication, Sweden
Pete Blackshaw, CEO, Cintrifuse, USA
Zélia Sakhi, Chief Experience Officer, Mullenlowe Group, Japan

Reach Track

Creative Data Lions Jury
Jury President – Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu, Japan
Billy Seabrook, Global Chief Creative Officer, IBM IX, Global
Camilo La Cruz, Chief Strategy Officer, Sparks And Honey, USA
David Fletcher, Chief Data Officer, Wavemaker, United Kingdom
Felipe Simi, Founder/Head of Creative Data, SOKO, Brazil
Hanan Belarbi, Head of Data EMEA, R/GA London, EMEA
Ilina Scott, Creative Strategist, Google, The Netherlands
Stacey Kemp, Principal, Marketing & Customer Strategy, Deloitte Digital, USA
Maurice Riley, Head of Data & Analytics – APAC, Digitas Australia, APAC
Christina Lu, General Manager, Uni Marketing Centre, Alibaba, China

Creative Strategy Lions Jury
Jury President – Tracey Follows, Founder, Futuremade, United Kingdom
Adrian Mills, Partner – Creative, Brand & Media, Deloitte Australia, Australia
Amanda Fève, Partner, Chief Strategy Officer, Anomaly, The Netherlands
Bridget Angear, Chief Strategy Officer, AMVBBDO, United Kingdom
Ian Davidson, Executive Director, Strategy & Insights, VMLY&R, USA
Lucy Jameson, Founder, Uncommon, United Kingdom
Neil Dawson, Chief Strategy Officer – EMEA & APAC, Publicis Sapient, EMEA & APAC
Takeo Shimizu, Brand Experience Design Lead, Senior Manager, Accenture Interactive, Japan
Tom Morton, Chief Strategy Officer, R/GA, USA
Vita Harris, Chief Strategy Officer – Global, FCB, Global

 

Pubblicato in ADCI

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DMA Awards. Prorogata al 16 maggio la deadline per le iscrizioni

DMA Italia è lieta di annunciare la proroga della deadline per le iscrizioni delle campagne ai DMA Awards Italia al 16 maggio 2019.

La giuria valuterà le 10 categorie in gara ai DMA Awards Italia: Automotive; Business Products and Services; Consumer Products and Services; Financial and Insurance; Not-for-Profit; Pharmaceutical and Healthcare; Publishing, Entertainment and Media; Retail and Direct Sales; Technology and Communications; Travel & Hospitality. A discrezione dei giurati sarà l’assegnazione dei premi speciali.

ISCRIVI QUI LA TUA CAMPAGNA

Stai lavorando sulla tua entry agli Awards di quest’anno? Ecco solo per te un paio di tips and tricks che ti potrebbero tornare utili e far saltare all’occhio la tua iscrizione!

Il 30% della ricetta per la vittoria in entrambi i percorsi di engagement è dato dai risultati ottenuti: valorizza i tuoi dati e parlane sempre in modo positivo ed efficace! Ricorda che se scrivi “la campagna ha raggiunto gli obiettivi prefissati” o “gli utenti coinvolti sono aumentati del 2%” (rispetto a cosa?) non è abbastanza: la Giuria vuole vedere dati oggettivi che raccontino il successo raggiunto.

Inoltre, anche se possono sembrare insignificanti, gli errori di grammatica e di ortografia sono tenuti in considerazione dalla giuria e potrebbero costarti un metallo!

Siamo inoltre estremamente entusiasti di annunciare che il 4 luglio sarà una giornata speciale in quanto a partire dalle 14.00 si terranno i DMA Awards Italia. Sarà un pomeriggio spettacolare in cui relatori di eccezione ci racconteranno come vivono la data economy nelle loro aziende.

A seguire, nel tardo pomeriggio si terrà la cerimonia di premiazione dei DMA Awards Italia 2019, con la consueta consegna dei metalli.

Come ogni anno seguirà la solita festa, accompagnata da un rinfresco in una bellissima location.

SEGNA LA DATA IN AGENDA


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XI “WHITE SQUARE” HAS ANNOUNCED THE WINNER

April 19, winners award ceremony of one of the largest international creative events of Central and Eastern Europe — the “White Square” festival, which was held in the Belarusian capital for the eleventh time and gathered participants from 32 countries, took place. This year, the festival has sounded on the international stage under the slogan Your Moment is Now.

A total of 1019 entries from countries of the CIS and Europe were submitted to the “White Square”. Works were accepted in 7 contests: creativity, branding, marketing, creative effectiveness, digital, social ad and in the media competition introduced this year. All works were evaluated by 6 international jury compositions — Creative Jury, Marketing, Branding, Digital, Media, Social Advertising jury — a total of 62 world-renowned experts, who have hundreds of awards from Cannes Lions and other prestigious festivals.

So, we present the results of all the XI “White Square” contests.

The creative agency of the festival, which received most awards according to the results of refereeing, is Voskhod, Russia.

Belarusian festival agency — Forte Grey

 

THE GRAND PRIX

Grand Prix

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

A. PROMO & ACTIVATION

A1 Use of channel / medium

Silver

entry Beware of Bots, agency Possible Group, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

entry The Point of No Return, agency Great Advertising Group, Russia

 

A2 Use of brand experience

Gold

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan

entry Plate & Bowl, agency RODNYA Creative PR Studio, Russia

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Short-list

entry “Dostup” Project (*Access), agency Mosaic media, Russia

entry 2018 in Review: Yandex.Taxi Riders’ Personal Stats, agency Yandex.Taxi in-house studio, Russia

entry A look that sounds, agency e:mg, Russia

entry Mani cure, agency VMLY&R MEXICO, Mexico

entry Rewind to the 80’s, agency e:mg, Russia

entry Time:Sharing, agency DPG, Russia

 

A3 Use of technology

Gold

entry Beware of Bots, agency Possible Group, Russia

Silver

entry “Dostup” Project (*Access),agency Mosaic media, Russia

 

A4 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

A5 Campaign

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry “Dostup” Project (*Access),agency Mosaic media, Russia

entry The most epic promo, LLC “Eurotorg” Team, Belarus

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia

entry TOYOTA PUSH THE LIMIT, agency ADWISE, Russia

 

A6 Low budget project

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Silver

entry Beware of Bots, agency Possible Group, Russia

entry Mold, agency BBDO Ukraine, Ukraine

Bronze

entry Safe the Rap, Deep creative digital agency, Russia

 

C. PR

C1 Use of PR practice

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Bank+Mice. Story about kindness, agency RA Kombinat, Kazakhstan

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry “When Your Girlfriend is Ill”, agency ROOM485 (part of RCG), Russia(moved from A2 Use of brand experience)

Short-list

entry 24 Hours of Le MKAD, agency e:mg, Russia

 

C2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

C3 Influencer

Short-list

entry A look that sounds, agency e:mg, Russia

 

C4 Strategy

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Forte Femme, agency Voskhod, Russia

Bronze

entry CineMoms, agency GForce/Grey, Kazakhstan

 

C5 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

H. DIRECT

H1 Use of direct medium

Bronze

entry Rewind to the 80’s, agency e:mg, Russia

entry Stuck in Photostock, agency Forte Grey, Belarus

entry Beware of Bots, agency Possible Group, Russia (moved from H2 Digital & Social)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

 

H2 Digital & Social

Gold

entry Thirsty Tags, agency Redberry, Georgia

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

H3 Strategy

Silver

entry Forte Femme, agency Voskhod, Russia

 

H4 Campaign

Gold

entry Forte Femme, agency Voskhod, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

I. INNOVATIONS

I1 Innovations

Silver

entry Beware of Bots, agency Possible Group, Russia

 

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Creative effectiveness

Gold

entry This is YOTA ad, agency Friends Moscow, Russia

Silver

entry #MoneyCanChallenge, agency Leo Burnett Ukraine, Ukraine

Bronze

entry #smthwentwrong, agency UAMASTER digital agency, Ukraine

Short-list

entry “Dostup” Project (*Access), agency Mosaic media, Russia

entry Coca-Cola Kokoshnik, agency ARK CONNECT, Russia

entry Time to Grow. Time to Speak, agency BBDO Russia Group, Russia

 

BRANDING

B. COMMUNICATION DESIGN

B1 Logo

Silver

entry Layered, agency Voskhod, Russia

entry Loudhead, agency Suprematika, Russia

Short-list

entry Mural Art Park, agency Brandon Archibald, Ukraine

entry Quantum Agro Tech -23, agency BBDO CA, Kazakhstan

 

B2 Corporate identity

Gold

entry Bushe, agency Suprematika, Russia

entry Layered, agency Voskhod, Russia

Silver

entry Aquality, agency DEPOT BRANDING AGENCY, Russia

entry RIVER MALL. BRUSHES INSTEAD OF A LOGO, agency BBDO Ukraine, Ukraine

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine, Ukraine

entry Hydroid, agency Terminal design, Russia

entry ZHEESHEE Production Branding, agency Creative Brands, Russia

Short-list

entry Branding for Yomko, agency Nimax, Russia

entry Gotcha, agency Suprematika, Russia

entry NAR rebrand, agency TUTKOVBUDKOV, Russia

entry National Parks of Ukraine: Encoded Identity, agency Saatchi & Saatchi Ukraine, Ukraine

entry Overkill Brand, agency McCann Riga, Latvia

entry SOUL, agency AIDA Pioneer branding & creative, Belarus

entry Vyborg identity, agency SETTERS, Russia

 

B4 Multi-page editions

Bronze

entry Annual report, agency Volga Volga Brand Identity, Russia

 

B5 Souvenirs and business gifts

Silver

entry Overkill Board Game, agency McCann Riga, Latvia

Bronze

entry Design for design’s sake isn’t design, agency BBDO Ukraine

 

B6 Brand environment & experience design

Gold

entry Bushe, agency Suprematika, Russia

entry Mold, agency BBDO Ukraine, Ukraine

Silver

entry Gratitude on our skin, agency e:mg, Russia

entry Layered, agency Voskhod, Russia

 

 

Q. DIGITAL DESIGN

Q1 Website design

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

entry ZHEESHEE Website, agency Creative Brands, Russia

Q3 Design of virtual promo-tools

Bronze

entry Warface Banana Royale, agency SLAVA, Russia

 

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

Gold

entry BERGEN, DEPOT BRANDING AGENCY, Russia

Silver

entry Eau De Vie De Biere, agency Not Perfect, Lithuania

Bronze

entry Charms Of Sails, agency Not Perfect, Lithuania

Short-list

entry Food for business. Food for the brain., agency Havas Kyiv, Ukraine

entry hike redesign., agency BBDO Ukraine

entry SmartHit, agency CRITICAL, Lithuania

 

X2 Packaging of non-food products

Gold

entry Equre, agency Repina Branding, Russia

Silver

entry SkinHead shampoo packaging design, agency DDC.Lab, Russia

Bronze

entry Forte Femme Perfume, agency Voskhod, Russia

 

Special Prize of branding jury

работа Mold, агентствоBBDO Ukraine, Ukraine

 

DIGITAL

D. DIGITAL

D1 Websites

Short-list

entry Goodbye to the Middle Ages!,agency Possible Group, Russia

 

D2 Interactive projects

Silver

entry Putin turns on the Rain, agency Voskhod, Russia

 

D3 Pre-rolls

Silver

entry Predictable Swedes, agency Great Advertising Group, Russia

Bronze

entry Pre-roll drama “The buzz’, agency Bootleg, Russia

 

D5 Integrated digital campaign

Short-list

entry Face the cake, agency Zebra Hero, Russia

 

D6 Viral campaign

Silver

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Forte Femme, agency Voskhod, Russia

entry This is YOTA ad, agency Friends Moscow, Russia

 

D7 Social

Bronze

entry rrrRRrr, agency The Smarts, Bulgaria

 

D8 Branded tech and innovations

Gold

entry Beware of Bots, agency Possible Group, Russia

entry Rain Wi-Fi,agency Geometry Global Moscow, Russia

 

D9 Digital Craft

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

G. MOBILE

G5 Mobile tech and innovations

Silver

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

T. CREATIVE DATA

T2 Data driven insight

Gold

entry Utair “Where You Belong”, agency Friends Moscow, Russia

T4 Use of real-time data

Bronze

entry Rose Index, agency Leo Burnett Moscow, Russia

Short-list

entry Zolla Don’t miss the summer, agency SLAVA, Russia

 

Special prize for “Digital Balls”

работа Putin turns on the Rain, агентствоVoskhod, Russia

 

CREATIVITY

F. FILM

F1 TV

Silver

entry The wrong bank, agency Voskhod, Russia

Bronze

entry Delivery, agency Voskhod, Russia

entry EVERYWHERE, agency Instinct (BBDO Group), Russia

Short-list

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia

entry Choice, agency Voskhod, Russia

entry DOGGPER, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

entry When the Stakes Are High, agency Optimist Creative, Estonia

 

F2 Online

Silver

entry “Abduction“, agency media kitchen, Kyrgyzstan

entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Bronze

entry Happy losing, agency Leo Burnett Moscow, Russia

entry Modulbank “SPASIBO”,agency Friends Moscow, Russia

entry The saw up, agency DDB Russia, Russia

entry Zoommerish Prices, agency Leavingstone, Georgia

Short-list

entry Runnerfrom series Serial killer, agency Zebra Hero, Russia

entry Working Dead, agency Leavingstone, Georgia

 

F3 Film Craft

Gold

entry #Romanovs100: 4,000 photos. 4 social networks. 1 family., agency RT, Russia

entry The wrong bank, agency Voskhod, Russia

Silver

entry Delivery, agency Voskhod, Russia

entry Entrepreneured in the head, agency Voskhod, Russia

Bronze

entry A101. Lively Apartments, Lovely Neighbors, agency TUTKOVBUDKOV, Russia

entry Inventory, agency Leo Burnett Moscow, Russia

entry Samvel, agency Yandex.Taxi in-house studio, Russia

 

K. INTEGRATED

K1 Multi-platform campaigns

Gold

entry Forte Femme, agency Voskhod, Russia

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry Utair “Where You Belong”, agency Friends Moscow, Russia

Bronze

entry This is YOTA ad, agency Friends Moscow, Russia

 

 

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia

entry Orange Fitness, agency Ruport, Russia

 

K2 Digital & Social

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Short-list

entry Face the cake, agency Zebra Hero, Russia

 

K3 Viral campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine

entry Thirsty Tags, agency Redberry, Georgia

entry This is YOTA ad, agency Friends Moscow, Russia

 

K4 Product / brand launch campaign

Short-list

entry Warface Banana Royale, agency SLAVA, Russia

 

K5 Image campaign

Gold

entry Thirsty Tags, agency Redberry, Georgia

entry Utair “Where You Belong”, agency Friends Moscow, Russia (moved from K4 Product / brand launch campaign)

Silver

entry This is YOTA ad, agency Friends Moscow, Russia

Short-list

entry A Beer Called Goal, agency Leavingstone, Georgia

entry Time to Speak, agency BBDO Russia Group, Russia

 

K6 Low budget campaign

Silver

entry #FairB&B, agency Kinograf, Ukraine

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia

Short-list

entry Local bar against national shame, agency Saatchi & Saatchi Ukraine, Ukraine

 

K7 Selfpromo

Short-list

entry New Year Teleport, agency Leo Burnett Moscow, Russia

entry Signato – the freedom typeface, agency FOLK, Lithuania

 

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Bronze

entry Working Dead, agency Leavingstone, Georgia

Short-list

entry The saw up, agency DDB Russia, Russia

N2 Audio branded content

Bronze

entry Heartbeat project, agency Friends Moscow, Russia

Short-list

entry Sound in the leading role, agency RUCOM, Russia(moved from N1 Visual branded content)

 

N3 Interactive branded content

Short-list

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

 

N4 Branded events

Gold

entry The Bridal Uniform, agency BBDO Pakistan, United Arab Emirates(moved from O1 Outdoor)

Short-list

entry CineMoms, agency GForce/Grey, Kazakhstan

 

N5 Brand experience

Gold

entry Forte Femme, agency Voskhod, Russia(moved from N1 Visual branded content)

Bronze

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

Silver

entry Vacations for Calories, agency Proximity (BBDO Russia Group), Russia

Short-list

entry Lenovo Art Switch project, agency NGN.agency, Ukraine

entry Rain Wi-Fi, agency Geometry Global Moscow, Russia

 

O. OUTDOOR

O1 Outdoor

Silver

entry Bushe, agency Suprematika, Russia

entry Mold, agency BBDO Ukraine, Ukraine

series of entries Utair “Where You Belong”, agency Friends Moscow, Russia

http://adfest.by/en/work/1109

http://adfest.by/en/work/1110

http://adfest.by/en/work/1111

 

Short-list

entry Billbird, agency Soda Creative Band, Russia

entry Rain Wi-Fi,agency Geometry Global Moscow, Russia

entry Yandex.Taxi We know our city, agency REDKEDS Creative Agency, Russia

 

P. PRINT

P1 Print

Gold

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Silver

entry A Pawn Can Beat The King, agency Saatchi & Saatchi Ukraine, Ukraine

entry Atomic Girl, agency Not Perfect, Lithuania

series of entries Utair “Where You Belong”, agency Friends Moscow, Russia

http://adfest.by/en/work/1106

http://adfest.by/en/work/1107

http://adfest.by/en/work/1108

Short-list

entry Moses’ Paint Roller, agency ABK, Georgia

 

P2 Print Craft

Bronze

entry BERGEN, agency DEPOT BRANDING AGENCY, Russia

entry Moses’ Paint Roller, agency ABK, Georgia

Short-list

entry In Medica, agency Not Perfect, Lithuania

 

Special Prize for originality

работа Forte Femme, агентствоVoskhod, Russia

 

 

MEDIA

M. MEDIA CAMPAIGN

M1 Integrated campaign

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

Bronze

entry Utair “Where You Belong”, agency Friends Moscow, Russia

 

M2 Low budget campaign

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Thirsty Tags, agency Redberry, Georgia

 

V. CHANNELS

V1 Use of TV & Other Screens

Short-list

entry This is YOTA ad, agency Friends Moscow, Russia

 

V3 Use of Print / Outdoor

Bronze

entry Mold, agency BBDO Ukraine, Ukraine

 

V4 Use of Ambient Media

Gold

entry KOSHOGO, agency Leo Burnett Moscow, Russia

Bronze

entry Stuck in Photostock, agency Forte Grey, Belarus

entry The Point of No Return, agency Great Advertising Group, Russia

 

V5 Use of Events

Silver

entry Stuck in Photostock, agency Forte Grey, Belarus

Short-list

entry #FairB&B, agency Kinograf, Ukraine

 

V6 Use of Digital Platforms

Gold

entry Putin turns on the Rain, agency Voskhod, Russia

Bronze

entry Goodbye to the Middle Ages!, agency Possible Group, Russia

entry Pre-roll drama “The buzz’, agency Bootleg, Russia

 

V8 Use of Social Platforms

Gold

entry Thirsty Tags, agency Redberry, Georgia

Bronze

entry Durex Social Newsroom, agency Havas Creative Group Russia, Russia

 

V9 Use of Technology

Bronze

entry Beware of Bots, agency Possible Group, Russia

entry Have an idea? Post it!, agency Marvelous LLC, Russia

 

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy

Silver

entry The Blank Edition, agency IMPACT BBDO, Lebanon

entry Thirsty Tags, agency Redberry, Georgia

 

W2 Excellence in Media Planning

Bronze

entry Evotor Smart Terminals Start Up for a New Audience, agency JAMI, Russia

 

W3 Excellence in Media Engagement

Bronze

entry FooortePay: the longest bank advertisement in the world, agency RA Kombinat, Kazakhstan

 

W4 Use of Data

Silver

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

 

W5 Use of Programmatic

Gold

entry How to make Big Data even Bigger and get the Big impact!, agency OMD Media Direction & Segmento & Media Direction Programmatic, Russia

 

Special Prize for better change

entry KOSHOGO, agency Leo Burnett Moscow, Russia

 

 

SOCIAL ADVERTISING

S. SOCIAL ADVERTISING

S1 Socially-oriented film

Bronze

entry KOSHOGO, agency Leo Burnett Moscow, Russia

entry Share your energy, agency LA DESPENSA DE INGREDIENTES CREATIVOS, Spain

Short-list

entry Coming Out, agency Leavingstone, Georgia

entry Gordey, borderless photography, agency Black & White Group, Kazakhstan

entry THE STORY OF ONE BULLYING  travli.Net, agency MORE (BBDO Group), Russia

 

S2 Socially-oriented print

Silver

Series of entries The floor plan of homeless, entry The floor plan of homeless – 1The floor plan of homeless – 2The floor plan of homeless – 3, agency Kollegi, Russia

Short-list

entry KeepLivingCoral, agency White Rabbit Budapest, Hungary

 

S3 Socially-oriented radio

Short-list

entry Vicious circle, agency Havas Creative Group Russia, Russia

 

S4 Socially-oriented project / campaign

Gold

entry Signato – the freedom typeface, agency FOLK, Lithuania

Bronze

entry Forte Femme, agency Voskhod, Russia

entry UKRPOSHTA Emotions Delivery, agency Saatchi & Saatchi Ukraine, Ukraine (moved from S1 Socially-oriented film)

Short-list

entry HEMOPHILIA: A BUBBLE WRAP HOODIE, agency Havas PR Kyiv, Ukraine

entry Red Cross: Never ending waiting, agency Saatchi & Saatchi Ukraine, Ukraine

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

Special prize “Best project in sphere of social responsibility

entry Renault Drive Therapy, agency BBDO Russia Group, Russia

 

 

In the business and educational program of the festival, more than 70 master classes from headliners from 20 European countries took place, acquainting participants with the latest trends in marketing, branding, digital, media. For beginners and future advertisers, the smart partner of the festival – Higher School of Economics – organized intellectual game Advertising Hackathon. Special partner of the festival is MTBank.


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OneMorePack 2019 con il patrocinio di ADCI

OneMorePack 2019:

un concorso sul packaging design per professionisti e studenti


Sono appena terminate le iscrizioni a OneMorePack, il premio di packaging design promosso e organizzato dall’industria poligrafica Grafica Metelliana. Il premio, giunto ormai alla sesta edizione, è da quest’anno patrocinato da ADCI oltre che da Aiap, Assografici, Confindustria Campania, UNAcom.

Il concorso si struttura in 2 competizioni: una dedicata ai professionisti (agenzie di comunicazione, studi grafici, freelance e aziende) che si confrontano su progetti di packaging realizzati per il mercato italiano o estero. L’altra riservata agli studenti degli istituti superiori di design e delle università, che si cimentano in un progetto originale di packaging su un tema assegnato.

Per i professionisti una prima giuria interna si riunirà per una preselezione, alla quale seguirà la giuria tecnica che decreterà il vincitore di ognuna delle tre categorie (packaging, visual, label): il primo classificato in ogni categoria riceverà un premio del valore di 1500 euro. La giuria tecnica potrà inoltre assegnare menzioni speciali ai più meritevoli, relative a specifiche caratteristiche dei prodotti in gara.

Gli studenti invece hanno lavorato a un progetto per l’azienda Sabadì, quale partner tecnico. In questa competizione saranno premiati i primi tre classificati: 1500 euro il primo e 500 euro per il secondo e il terzo classificato.

Nella composizione della giuria tecnica sarà presente Angela Pastore, Local Ambassador ADCI Campania, Founder & Creative Director di Antville. Gli altri giurati saranno: Domenico Gioia, architetto e designer, delegato AIAP, Bruno Sparandeo, delegato UNACOM, Ornella Formati, architetto e designer, professore di packaging e comunicazione visiva, Stefania D’Orso, general manager Vox Creativa.

L’appuntamento finale per scoprire i vincitori è all’evento conclusivo che si svolgerà a giugno a Napoli.


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DMA Awards Italia e ADCI insieme anche nel 2019

 

La partnership tra ADCI e DMA Italia è alla 7° edizione da quando DMA ha lanciato il premio in Italia. Nell’ambito del patrocinio del premio più importante dedicato alla creatività Data Driven il socio ADCI Paolo Iabichino è stato nominato presidente di giuria dei DMA Awards Italia 2019.

I soci ADCI godono da sempre delle stesse condizioni agevolate di partecipazione come i soci DMA, ovvero il costo per entry è di 300 euro anziché di 450 euro (prezzo al pubblico).

Contestualmente DMA Italia annuncia l’apertura della Call for Entry per i DMA Awards Italia 2019. Agenzie grandi e piccole sono invitate a iscriversi al premio sul sito awards.dmaitalia.it. Unico requisito è avere realizzato campagne costruite sui dati tra il 1 ottobre 2017 e il 30 giugno 2019. Potranno essere presentate entro il 2 maggio 2019.

Per dare risalto a due anime diverse ma sinergiche, è riconfermato il doppio percorso Love e Buy. È possibile scegliere secondo quale criterio essere giudicati: creatività ed emozionalità per il primo, con una metrica basata sul 20% di strategia, 40% di creatività, 10% esecuzione, 30% di risultati; strategia e business per il secondo, i cui criteri di analisi sono composti dal 40% di strategia, 20% di creatività, 10% di esecuzione e 30% di risultati. Iscrivendo la campagna due volte si può aderire ad entrambi i percorsi.

La cerimonia di premiazione dei DMA Awards Italia 2019, patrocinati da ADCI, si terrà giovedì 4 luglio a Milano.

Anche quest’anno DMA Awards Italia è sincronizzata agli ECHO Awards. I vincitori del premio nazionale potranno accedere direttamente alle finali che si terranno negli USA. Grazie a questa speciale partnership, a tutte le campagne iscritte in Italia è garantito un accesso agevolato alla Call For Entry statunitense.


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Year-round learning with Cannes Lions

Nick Law announced as honorary Chairperson of Cannes Lions School for 2019 Festival

New online learning course unveiled

08 April 2019 – The Cannes Lions School encompasses an extensive range of learning and development programmes at the Festival, which have been training the industry’s brightest minds since 1995. This year, Nick Law, Chief Creative Officer Publicis Groupe and President of Publicis Communications at Publicis Groupe will take the honorary position as Chairperson of the Cannes Lions School, guiding the Young Lions onsite at the Festival. As part of Cannes Lions’ commitment to extend opportunities for learning throughout the year, they have partnered with digital learning provider 42 Courses to establish a series of online courses.

“Curiosity drives creativity and a continued desire to learn provides an opportunity to shape and define the future of the creative industry”, said, Simon Cook, Managing Director of Cannes Lions. “Nick’s pedigree as a master, future-thinking creative will be an opportunity for our students to take a deeper look at their creative processes at the festival. As Cannes Lions promotes a culture of continual learning it’s also important for us to provide our diverse community with rich industry insights and learnings throughout the year.”

Young Lions are attendees under the age of 30 and range from people in their first role to CEOs and Lion winners. In his role as Chairperson, Nick will support the Festival in developing this next generation of talent across the training programme for students and rising stars, as well as tailored learning opportunities for senior marketers. He will address and mentor School attendees throughout the Festival week and will help hundreds of talented young creatives continue to make the case for creativity throughout the year. After the Festival Nick will nominate his successor to take on the role for 2020.

Speaking on the news Nick Law said, “The next generation of creative leaders are going to inherit and shape an industry in rapid transition. Their imagination, curiosity and obsession with all the proliferating new mediums will determine the success of this transition. That is why I am so happy to be the Chairperson of the Cannes Lion School this year. We have as much to learn from the next generation as they do us, and I am hoping to meet my future boss over the course of the program.”

Extending the suite of learning products to an audience around the world that can’t physically attend the Festival, Cannes Lions’ learning courses will focus on the fundamentals of creative marketing. The new series of short online courses will share the best insights from the Festival from some of the industry’s most esteemed luminaries.

Each course combines video, insights from industry experts and a showcase of Lion-winning work to provide tangible, practical skills. The first course, entitled Storytelling provides tools and techniques for users to bring stories to life, alongside lessons from industry experts including: Keith Reinhard (Chairman Emeritus, DDB), Rory Sutherland (Ogilvy UK Vice-Chairman), Debbi Vandeven (Global chief creative officer at VMLY&R) and Gabriela Lungu (Founder, WINGS Creative Leadership Lab).

 

on the Cannes Lions School and how you can get involved, please contact Steve Latham, Head of Talent & Training, stevelatham@canneslions.com or visit www.canneslions.com.

ENDS


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ADC*E Rising Stars 2019, con Hyper Island e D&AD

Il programma educativo ADC*E mira a elevare la qualità della comunicazione creativa Europea spingendo il potenziale della nostra comunità – a tutti i livelli professionali – attraverso collaborazioni con importanti istituzioni e professionisti Europei.

Quest anno il programma offre in esclusiva ai soli membri ADC*E, grazie al programma the Creative Europe — Culture:

  • una borsa di studio completa al 100% per ciascun corso selezionato che avrà luogo nelle città indicate
  • due borse di studio al 50% per ciascun corso online selezionato
  • tre borse di studio al 30% per ciascun corso online selezionato

Oltre alle borse di studio, ADC*E offre ai suoi soci il consueto sconto del 10% sui corsi D&AD e Hyper Island.

D&AD
Dai una spinta alla tua carriera e alle imprese future concentrandoti sulle capacità creative di domani, insegnate dalle eccellenze di oggi. Esplora i confini della creatività in quattro aree: Mindset, Industry Insight, Creative Skills e Culture & Technology.

Hyper Island
Partecipa a un corso part-time, serale, nel fine settimana o online e dai lo slancio decisivo alla tua carriera. Scopri come applicare nuovi strumenti, metodi e processi nel tuo lavoro e vedrai subito i risultati in tempo reale e il valore aggiunto grazie ai corsi di Cultura e Leadership, Strategia e Marketing e Innovazione.

Come partecipare?

Bastano tre steps per poter accedere alla tua borsa di studio:

  • Prepara il tuo CV e portfolio
  • Crea un breve video che spieghi perché dovresti ottenere la borsa di studio
  • Invia tutto a info@adceurope.org indicando il corso a cui desideri partecipare.

Scadenze:

  • Iscrizione : 27 marzo – 29 aprile
  • Valutazione delle iscrizioni : 29 aprile – 2 maggio
  • Comunicazione dei borsisti  : 3 maggio

Se sei interessato a qualsiasi altro corso D&AD e Hyper Island, invia un’email a info@adceurope.org

Come sai se sei un soci ADC*E?

Essendo ADCI un club associato ad ADC*E, tutti i soci ADCI regolarmente iscritti sono automaticamente anche soci ADC*E, hanno la possibilità di partecipare e possono approfittare degli sconti e delle borse di studio.

Tutte le informazioni qui: https://www.adceurope.org/education/rising-stars-2019/

 


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2019 Dubai Lynx Award Winners Revealed

PRESS RELEASE

13 March 2019 – The Dubai Lynx Awards Ceremony, held this evening, brought the 2019 Festival to a close with the winners of the 18 Lynx Awards categories being announced. The creative community gathered at the Madinat Jumeirah to honour the very best creativity from the MENA region this year.

In addition to the winners across all marketing communications categories, Special Awards were also presented for the Network of the Year, Agency of the Year, Independent Agency of the Year, Media Network of the Year, Golden Palm Award, Advertising Person of the Year and Advertiser of the Year.

Philip Thomas, Chairman Cannes Lions and Dubai Lynx said, “The winning work at Dubai Lynx demonstrates creative excellence with a distinct regional tone. From the 2,406 entries received this year, the winners, as well as setting the creative bar for MENA, also achieved some important milestones, including a record year for winning work from Saudi Arabia and a first-ever shortlisted entry from Iraq.”

Themes emerging from this year’s winners included; using cultural artistic traditions and local artists to bridge content and context; harnessing the power of culture to amplify the impact of the campaign and an increase in brands attempting to become more meaningful for people and demonstrate that they care about their customer’s lives, global injustices and the future of the planet.

The Young Lynx and Student competition winners were also honoured on stage, while MBC Group presented a special award to Global TV personality Steve Harvey in recognition of his achievements and services to broadcasting.

The 2019 Dubai Lynx Grand Prix winners are:

Brand Experience & Activation Grand Prix

TBWA\RAAD, Dubai, UAE, ‘OMO Tag’, Unilever Lebanon

Brand Experience & Activation Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive commented that his Jury loved this work from the start. “It is so simple and so different. It’s a great activation from the ‘Dirt is good’ stable and goes to show that size doesn’t matter when it comes to great ideas”

Creative Effectiveness Grand Prix 

TBWA\RAAD, Dubai, UAE, ‘Slow Trends’, Connect

Creative Effectiveness Jury President, Amanda Fève, Partner, Chief Strategy Officer, Anomaly Amsterdam, The Netherlands said, “This classic David and Goliath story reminds us that it’s not the size of the budget, but the quality of thinking and craft that goes into it, that determines a campaign’s impact. Sharp use of data and social listening helped uncover a genuine cultural insight, which not only created entertaining content, but drove tangible commercial results. Truly effective campaigns must do more than earn attention and engagement, they must change attitudes and behaviours. ‘Slow Trends’ did both, putting smiles on our faces and bringing in new subscribers for ‘Connect.”

Design Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints

Digital Grand Prix 

TBWA\Istanbul, Turkey, ‘Hailstorm in Istanbul’, IKEA

Digital Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “This campaign for IKEA is possibly the best ‘real-time response’ idea any of us on the Jury had ever seen.”

Direct Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai, ‘Truck Art Childfinder’, Berger Paints

Entertainment Grand Prix 

Kijamii, Cairo, Egypt, ‘The Sweet Revenge’, Président Cheese Egypt

Entertainment Jury President, Alexandra Ouzilleau, Global Head of Entertainment Partnerships, Havas Group, Global commenting on this Grand Prix winner said, “What we found really interesting with the Grand Prix is that it tapped into the cultural context at the perfect moment in a very smart and fun way which makes the brand’s intersection with Entertainment look very authentic.”

Film Grand Prix 

Leo Burnett Dubai, UAE for campaign ‘Fire’, ‘Fall’ and ‘Crash’, du Telco

Film Craft Grand Prix 

J. Walter Thompson, Riyadh, Saudi Arabia, ‘What are we allowing?’, Saudi Telecom Company

Glass Grand Prix 

J. Walter Thompson, Riyadh, Saudi Arabia, ‘Akhou Nora’, Saudi Telecom Company

Glass Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, commented, “’Akhou Nora’ celebrated a woman as the hero, rather than defending women as victims. The work also integrated men into the cause, based on an historical fact. STC didn’t just create a TV ad, they integrated internal comms, social and even physical signage. Most of the Glass entries address much needed change. So they are by nature addressing issues that show women and girls as victims. ‘Akhou Nora’ looked into the history of the country to show us a proud and courageous role model.

Grand Prix for Good Grand Prix 

Impact BBDO, Dubai, UAE, ‘Zero Tolerance Ribbon’, 28 Too Many

Healthcare Grand Prix 

The Classic Partnership Advertising, Dubai, UAE, ‘Rx Prescription Stickers’, Dubai Health Authority

Integrated Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Media Grand Prix 

FP7/DXB, Dubai,UAE, ‘Al Umobuwah: Putting “Mum” into “Parenthood”’, Babyshop

Media Jury President Veriça Djurdjevic, Chief Executive Officer, PHD, UK commented, “This campaign went beyond paid media; they created new owned channels, and harnessed the power of earned media, as well as using each of the paid channels creatively. It was a brave strategy for a retailer, but we felt it was a really important campaign: it shows that harnessing a cultural insight and executing it in a truly integrated way can deliver a strong commercial impact in terms of sales results, not just brand warmth uplift.”

Mobile Grand Prix 

Google Dubai, UAE, ‘Qibla Finder’, Google

“The sheer usefulness of this idea made us love this work. We all have apps that end up on page 5 of the home screen of our mobile but this Grand Prix will stay on page 1 ,” said Mobile Jury President Alan Kelly, Executive Creative Director, Rothco Accenture Interactive.

Outdoor Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai,  ‘Truck Art Childfinder’, Berger Paints

Outdoor Jury President, Alan Kelly, Executive Creative Director, Rothco Accenture Interactive, commented, “When you sit in a jury room looking at hundreds of case studies, you can become desensitised to the results sections. But you can’t argue with the result of reuniting three children with their parents. We will be talking about the beautiful ‘Truck Art Childfinder’ idea for many years to come.”

PR Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Commenting on why this piece of work was awarded the Grand Prix, PR Jury President, Candace Kuss, Director of Social Media, Hill+Knowlton Strategies, UK, said, “The jury room immediately responded to this entry. We understand the power of the press to hold politicians to account and to rally citizens to share their voice. A simple execution for a powerful idea and very relevant for the times we live in. This work was very specific to Lebanon, but also addressed a universal issue. Journalism has ever been more important. We need bravery from our news reporters all over the world to uncover the truth.”

Print & Outdoor Craft Grand Prix 

BBDO Pakistan / Impact BBDO, Dubai,, ‘Truck Art Childfinder’, Berger Paints

Speaking on why the Grand Prix was awarded in both Design and Print & Outdoor Craft, Jury President, Guillermo Tragant, Chief Creative Officer, Furia, said, “The ‘Truck Art Child Finder’ was chosen because it was a brilliant, simple, strong idea. It was executed with excellent craft in a manner that respected the local folklore art. But the campaign also elevated the art-form, integrating the product in the most natural way, with purpose and real life changing results for the children and their families.”

Print & Publishing Grand Prix 

Impact BBDO, Dubai, UAE, ‘The Blank Edition’, An-Nahar

Radio & Audio Grand Prix 

TBWA\RAAD, Dubai, UAE, ‘Predictive Radio Spots’, AWR Arabian Automobile

Network of the Year

1st place: BBDO Worldwide

2nd place: TBWA Worldwide

3rd place: J. Walter Thompson

Agency of the Year 

1st place: Impact BBDO, Dubai

2nd place: TBWA\RAAD, Dubai

3rd place: BBDO Pakistan, Lahore

Independent Agency of the Year

1st place: Kijamii, Cairo

2nd place: Good People, Cairo

3rd place: Beattie + Dane, Kuwait City

Media Network of the Year

1st place: OMD Worldwide

2nd place: UM

3rd place: PHD Worldwide

Golden Palm Award 

1st place: Big Kahuna Films, UAE

2nd place: bigfoot Films, UAE

3rd place: Good People, Egypt

Dubai Lynx Advertising Person of the Year 

Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group

Advertiser of the Year

Nissan

YOUNG LYNX COMPETITIONS

Young Lynx Integrated Competition Winners 

Kadir Ali, Senior Art Director, Impact BBDO

Priyaa Naidoo, Senior Copywriter, Impact BBDO

Kusal Udhara, Senior Art Director, Impact BBDO

Young Lynx Print Competition Winners 

Mohamed Kotait, Art Director, TBWA\RAAD, Dubai

Osama Siddiq, Art Director, TBWA\RAAD, Dubai

Young Lynx Media Competition Winners

Roxanne Gahol, Manager – Strategic Marketing Investments, OMD, Dubai

Omar Anwar, Senior Executive – Planning, OMD, Dubai

Young Lynx PR Competition Winners

Tala Arakji, Strategy Planning Manager, FP7, Dubai

Moushami Dighe, Strategic Planning Manager, FP7, Dubai

STUDENT AWARDS & SCHOOLS COMPETITION

Masar Student Creative Award for Print Winner

Rym Farran, Middlesex University Dubai

Student Integrated Award Winner

Divya Ariga, Middlesex University in Dubai

University of the Year Winner

The Middlesex University in Dubai

ENDS

Please find images of the 2019 Dubai Lynx Winners here