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White Square Festival – I Vincitori

Cala il sipario sul White Square Festival di Minsk, in Bielorussia.

Qui centinaia di lavori sono stati passati in rassegna da una giuria internazionale che prevedeva, tra i tanti professionisti, anche i nostri Vicky Gitto (presidente ADCI), Manuel Musilli (Direttore Creativo Saatchi&Saatchi Roma), Anna Meneguzzo (Direttore Creativo Leo Burnett) e Angela Pastore (Direttore Creativo e Fondatrice di Antville).

Il nostro presidentissimo Vicky Gitto

Nel caso te lo stessi chiedendo, sì, abbiamo fatto la nostra signora figura con gli argenti scintillanti di Antville in Packaging Design per 13Credenze (un bellissimo miracolo quello della piccola ma agguerritissima agenzia campana, che ha portato a casa un risultato ottimo contro avversari ben più blasonati) e Havas in Digital Design con il Mausoleo di Augusto, progetto che ormai deve chiedere una stanzetta in subaffitto per fare spazio a tutti i premi che ha vinto, tanto è vero che ha preso anche un bronzo nell categoria Websites.

Due poi i Grand Prix assegnati:

Corpus IT School Identity e Car Curling (di cui puoi vedere la case qui).

Qui di seguito tutti gli altri metalli (occhio che anche qui ci sono dei progetti bomba, guardati bene le case):

FILM

F1 TV

Gold

Series of entries Everybody Loves Сrabs, entries EchoHusband and Jokes, agency Voskhod, Russia

https://vimeo.com/239077659

https://vimeo.com/239077612

https://vimeo.com/239077548

 

Silver

entry PariMatch Epic Battle, agency ElectricSheepFilm, Ukraine

 

Bronze

entry Letter to Santa, agency SLAVA, Russia

entry The Castle, agency Publicis Russia, Russia

entry The Room, agency Publicis Russia, Russia

entry UkrBud “Break from USSR”, agency Electric Sheep Film, Ukraine

entry When you need…, agency Friends Moscow, Russia

 

Shortlist

entry Life is a tape of events, agency Possible Group, Russia

entry Life, agency Voskhod, Russia

entry LOVE, agency GOODMEDIA, Ukraine

entry The Kiss, agency Garlic Sofia, Болгария

entry The Raft, agency GForce/Grey, Казахстан

 

Online

Gold

entry Year in Search 2017, agency SLAVA, Russia

https://www.youtube.com/embed/MNu9x6Niks4?rel=0&showinfo=0

entry Cat Addiction, agency BBDO Russia group, Russia

https://www.youtube.com/watch?v=QFLB6XFqhpw&list=PLe6oBCTlOGQz-O3xbXgrd2xmL5aKSf4mw

 

Silver

entry Happy Navruz!, agency DBLA visuals, Uzbekistan

entry The Catboy and New Year, agency Svetly Story, Russia

 

Bronze

entry Gryazino running club, agency MORE (BBDO Group), Russia

entry Letter to Santa, agency SLAVA, Russia

entry Parimatch Epic Battle, agency Electric Sheep Film, Ukraine

Shortlist

entry “Everything is changing her and now“, Group of creators Dorogafilm, Belarus

entry Create!, agency TIP-TOP TEAM, Russia

series of entries Ferrero, entries Comrade-in-arms, Muse and Teacher, DADA Agency, Russia

entry Protection from regrets, agency Voskhod, Russia

entry smart #CarBodyPositive, agency BBDO Russia group, Russia

entry Stories behind my photos, agency Zebra Hero, Russia

entry When you need…, agency Friends Moscow, Russia

 

PRINT

P1 Print

Gold

entry The Power of a Drop, agency Geometry Global Ukraine, Ukraine

 

Silver

entry UNEXPECTED IKEA, agency Instinct (BBDO Group), Russia

 

Bronze

Series of entries Captured by Nature, entries Monkeys and Polar bears, agency MullenLowe Moscow, Russia

 

RADIO & AUDIO

R1 Radio & Audio

Gold

entry The Fastest Spot, agency White Rabbit Budapest, Hungary

 

Bronze

entry Radio Crashes, agency Voskhod, Russia

entry The Lungs of Ukraine, agency PROVID, Ukraine

 

Shortlist

entry Spoilers, agency Havas Moscow, Russia

 

OUTDOOR

O1 Outdoor

Gold

entry Braille-art, agency Possible Moscow, Russia

https://vimeo.com/262517945

entry Flying Hammock, agency Leavingstone, Georgia

https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0

entry Honey Thank You for PlayStation 4, agency TutkovBudkov, Russia

https://player.vimeo.com/video/260741446

 

Silver

entry Farewell Statue, agency Tabasco, Estonia

entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

entry Free Beer Forever, agency Kinograf, Ukraine [moved from N5 Brand experience]

 

Bronze

entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania

entry Outstanding Outdoor, agency LOGA BIGA, Belarus

entry The Power of a Drop, agency Geometry Global Ukraine, Ukraine

 

Shortlist

Series of entries Captured by Nature, entries Monkeys and Polar bears, agency MullenLowe Moscow, Russia

 

INTEGRATED

K1 Campaigns

Gold

entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

https://www.youtube.com/watch?v=Pgsk7y-R7Ao&feature=youtu.be

Silver

entry Tele2/ZZ Tours, agency Not Perfect | Y&R Riga, Latvia

Bronze

entry Beyond The Capitals, agency SLAVA, Russia

 

Digital & Social

Gold

entry Pay for Peaceful Sleep, agency Agama Digital Group, Ukraine

https://www.youtube.com/embed/miE_5uakn3o

 

Silver

entry Adopt a sticker, agency Possible Moscow, Russia

entry The Shawerma-Shaurma Column, agency Granat communications, Russia [moved from N5 Brand experience]

 

Bronze

entry Beyond The Capitals, agency SLAVA, Russia

 

Shortlist

entry Airports Namesakes, agency Smetana, Russia

entry IF YOU READ THIS MESSAGE I AM ALREADY FAT, agency КА Ruport, Russia

entry Promo site for the Сosmonautics day for S7, agency CreativePeople, Russia

entry The fashion experiment, agency Geometry Global, Romania

 

Viral campaign

Gold

entry Flying Hammock, agency Leavingstone, Georgia

https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0

entry Year in Search 2017, agency SLAVA, Russia

https://www.youtube.com/embed/MNu9x6Niks4?rel=0&showinfo=0

 

Shortlist

entry Airports Namesakes, agency Smetana, Russia

 

K4 Product / brand launch campaign

Silver

entry Flying Hammock, agency Leavingstone, Georgia

entry Inner Joy, agency Division, Estonia

 

Bronze

entry velcom lemon launch, agency Not Perfect | Y&R Riga, Latvia

 

Image campaign

Silver

entry UNEXPECTED IKEA, agency Instinct (BBDO Group), Russia

 

Low budget campaign

Gold

entry Adopt a sticker, agency Possible Moscow, Russia

https://vimeo.com/262525799/795ac020d0

 

Bronze

entry Promo site for the Сosmonautics day for S7, agency CreativePeople, Russia

Shortlist

entry Vending machines, agency Instinct (BBDO Group), Russia

 

BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Gold

entry The voice of the sea, agency Red Pepper Creative, Russia

https://player.vimeo.com/video/263925235?byline=0&portrait=0&title=0&loop=1

 

Silver

entry America, goodbye!, agency Red Pepper Creative, Russia

entry Everybody Loves Crabs, agency Voskhod, Russia

 

Bronze

entry Mgzavrebi – Promise! from series Samsung YouTube TV, agency Cheil | Red Pepper Film, Russia

entry Year in Search 2017, agency SLAVA, Russia

entry Over the Horizon: Olympic Flame, agency Cheil | Red Pepper Film, Russia [moved from N5 Brand experience]

 

Shortlist

entry Dorn – Preach from series Samsung YouTube TV, agency Cheil | Red Pepper Film, Russia

entry The Deep, agency Zebra Hero, Russia

entry Wi-Fi Girl, agency Zebra Hero, Russia

entry #wesolve, agency Mozga Studio, Russia [moved from F2 Online]

 

Audio branded content

Gold

entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

https://www.youtube.com/watch?v=G50PabEIAxk

 

Shortlist

entry Radio Crashes, agency Voskhod, Russia

Interactive branded content

Silver

entry Earth 2050, agency Possible Group, Russia

entry RUNTOSCROLL, agency Friends Moscow, Russia

entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

 

Bronze

entry EQTcode, agency Friends Moscow, Russia

entry SNICKERS “WHAT THE FAIL AWARDS”, agency BBDO Russia group, Russia

 

Shortlist

entry 360° detective, agency Zebra Hero, Russia

 

Branded events

Shortlist

entry Mom, I’m a Gamer, DADA Agency, Russia

 

Brand experience

Bronze

entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania

entry RUNTOSCROLL, agency Friends Moscow, Russia

entry MTS. Real Games, agency Isobar Moscow, BBDO, Russia [moved from N1 Visual branded content]

 

Shortlist

entry RIBBONIZATION, agency BBDO Russia group, Russia

 

The special awars of the Creative Jury

entry The cart crash, agency Geometry Global, Romania

BRANDING

 

COMMUNICATION DESIGN

Logo

Silver

entry Russia, Аssociation of branding companies of Russia, Russia

 

Bronze

entry Riforma, agency Suprematika, Russia

 

Shortlist

entry ITM, agency Depot WPF, Russia

entry Lacan’s shadow, agency Arriba!, Ukraine

 

Corporate identity

Gold

entry Russia, АБКР, Russia

https://player.vimeo.com/video/263670781?byline=0&portrait=0&title=0&loop=1

 

Silver

entry Both fish and meat, agency LOVEMEDO branding agency, Russia

 

Bronze

entry Estonia 100, agency Identity, Estonia

entry Ukrainan Creative Week, agency Tough Slate Design, Ukraine

entry Galamart, agency Depot WPF, Russia

 

Shortlist

entry Anflor, agency AIDA PIONEER branding & creative, Belarus

entry Equals more, agency Suprematika, Russia

Calendar

Silver

entry Money3, agency SMART-CALENDAR.BY, Belarus

 

Bronze

entry SHOW EVERYONE WHAT KIND OF BREED YOU ARE, agency ART GROOVE, Russia

Multi-page editions

Gold

entry Bukowski Glitch Book, agency Tough Slate Design, Ukraine

https://player.vimeo.com/video/179434660

 

Bronze

entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia [moved from B5 Souvenirs and business gifts]

 

Brand environment & experience design

Bronze

entry The cart crash, agency Geometry Global, Romania

entry The New Lamborghini Urus Launch, agency DEPARTÁMENT, Russia

Shortlist

entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania

entry RIBBONIZATION, agency BBDO Russia group, Russia

entry V13, agency BRID, Georgia

 

PACKAGING DESIGN

 

Packaging of foodstuffs

Gold

entry Jola Honey Mix, agency Tough Slate Design, Ukraine

 

Silver

entry 13Credenze, agency Antville, Italy

entry Beer “Vrach”, agency Bruno Agency, Russia

entry Roll Club, agency Canape Agency, Ukraine

entry VALAAM, agency Depot WPF, Russia

 

Bronze

entry 648°, agency :OTVETDESIGN, Russia

entry Säde Schnapps, agency KOOR Packaging Design, Estonia

Shortlist

entry Babina Leta: comprehensive development of the brand for potatoes, agency Fabula Branding, Belarus

entry Konoplyanka traditional high quality cold-pressed vegetable oils, agency Ohmybrand, Russia

entry Raised in Karelia, agency TutkovBudkov, Russia

entry Red Button Brew, agency IKON BC, Russia

entry Red Jacket. Well-flavored tea. Outside and inside, agency Plenum, Russia

entry Rozhkov dairy farm, agency Depot WPF, Russia

 

Packaging of non-food products

Bronze

entry Simple Rules, agency Depot WPF, Russia

 

Shortlist

entry Bic Football, agency Depot WPF, Russia

entry Lecar, agency :OTVETDESIGN, Russia

 

DIGITAL DESIGN

Website design

Silver

entry The History of the Mausoleum of Augustus, agency HAVAS MILAN, Italy

Shortlist

entry EQTcode, agency Friends Moscow, Russia

Design of virtual promo-tools

Gold

entry [VR]alism, agency Progression, Russia

https://vimeo.com/261829925

 

Silver

entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

 

Shortlist

entry Promo site “Hero Flight”, agency CreativePeople, Russia

 

MARKETING

PROMO & ACTIVATION

Use of promo (mediums & experience)

Gold

entry Free Beer Forever, agency Kinograf, Ukraine

https://www.youtube.com/embed/WzV_64Wpz2M?rel=0&showinfo=0

 

Silver

entry RUNTOSCROLL, agency Friends Moscow, Russia

entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

 

Bronze

entry The cart crash, agency Geometry Global, Romania

 

Shortlist

entry Radio Crashes, agency Voskhod, Russia

entry RIBBONIZATION, agency BBDO Russia group, Russia

Strategy

Gold

entry 1st Grrrade, agency BBDO Russia group, Russia

https://youtu.be/I1ZpMUSovxI

 

Silver

entry Free Beer Forever, agency Kinograf, Ukraine

Campaign

Bronze

entry True New Year tangerines, agency Instinct (BBDO Group), Russia [moved from A4 Digital & Social]

 

Digital & Social

Silver

entry RUNTOSCROLL, agency Friends Moscow, Russia

entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

 

Bronze

entry Airports Namesakes, agency Smetana, Russia

 

Shortlist

entry EQTcode, agency Friends Moscow, Russia

Low budget project

Gold

entry Car Curling, agency Voskhod, Russia

https://vimeo.com/233477705

 

Silver

entry The cart crash, agency Geometry Global, Romania

 

Shortlist

entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania

 

PR

Strategy

Bronze

entry Given to everyone, agency TWIGA Communication group, Russia

entry Radio Crashes, agency Voskhod, Russia

Campaign

Bronze

entry Breaking Point, agency e:mg, Russia

entry The Shawerma-Shaurma Column, agency Granat communications, Russia [moved from M6 Ambient media]

 

Shortlist

entry Braille-art, agency Possible Moscow, Russia

Digital & Social

Gold

entry Flying Hammock, agency Leavingstone, Georgia

https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0

 

Bronze

entry Airports Namesakes, agency Smetana, Russia

 

Shortlist

entry Beyond The Capitals, agency SLAVA, Russia

entry Hero Flight, agency Marvelous LLC, Russia

 

Influencer

Shortlist

entry Year in Search 2017, agency SLAVA, Russia

 

H. DIRECT

Strategy

Bronze

entry Free Beer Forever, agency Kinograf, Ukraine

Campaign

Gold

entry SBERBANK. NEIGHBORHOODS, agency GOOD Moscow, Russia

https://www.youtube.com/watch?v=Pgsk7y-R7Ao&feature=youtu.be

 

Silver

entry 1st Grrrade, agency BBDO Russia group, Russia

 

Shortlist

entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus

Digital & Social

Bronze

entry RUNTOSCROLL, agency Friends Moscow, Russia

M. MEDIA

M1 Use of media channel

Gold

entry Radio Crashes, agency Voskhod, Russia

https://vimeo.com/253218967

 

Silver

entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

 

Bronze

entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus

entry The cart crash, agency Geometry Global, Romania

 

Shortlist

entry FOOT TENNIS OUTDOOR, agency Geometry Global Bucharest, Romania

entry RUNTOSCROLL, agency Friends Moscow, Russia

Strategy

Silver

entry Free Beer Forever, agency Kinograf, Ukraine

Digital & Social

Shortlist

entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia

Guerrilla marketing

Gold

entry Flying Hammock, agency Leavingstone, Georgia

https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0

 

Bronze

entry Car Curling, agency Voskhod, Russia

 

Shortlist

entry The cart crash, agency Geometry Global, Romania

Ambient media

Silver

entry Farewell Statue, agency Tabasco, Estonia

 

Bronze

entry The cart crash, agency Geometry Global, Romania

 

Shortlist

entry Taxi in rain, agency AIDA PIONEER branding & creative, Belarus

entry Vending machines, agency Instinct (BBDO Group), Russia [moved from M1 Use of media channel]

 

INNOVATIONS

Innovations

Shortlist

entry RUNTOSCROLL, agency Friends Moscow, Russia

 

THE SPECIAL AWARD OF THE MARKETING JURY  FOR THE MOST BRAVE CLIENT, FOR THE MOST BRAVE SOLUTION

entry Radio Crashes, agency Voskhod, Russia

https://vimeo.com/253218967

 

CREATIVE EFFECTIVENESS

 

Creative effectiveness

Gold

entry 1st Grrrade, agency BBDO Russia group, Russia

https://youtu.be/I1ZpMUSovxI

 

Silver

entry Coffee is not a drug, agency Possible Group, Russia

entry Free Beer Forever, agency Kinograf, Ukraine

 

Bronze

entry Given to everyone, agency TWIGA Communication group, Russia

entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

 

Shortlist

entry Let’s forget this match!, agency MullenLowe Moscow, Russia

entry Raised in Karelia, agency TutkovBudkov, Russia

 

DIGITAL

Websites

Gold

entry Earth 2050, agency Possible Group, Russia

https://vimeo.com/209241204/e3312dd749

 

Silver

entry RUNTOSCROLL, agency Friends Moscow, Russia

 

Bronze

entry The History of the Mausoleum of Augustus, agency HAVAS MILAN, Italy

 

Shortlist

entry WHAT PETS TALK ABOUT, agency BBDO Russia group, Russia

Interactive projects

Bronze

entry RUNTOSCROLL, agency Friends Moscow, Russia

 

Shortlist

entry LEGO® City: Become a hero, agency SLAVA, Papa Carlo, Russia

entry SNICKERS HUNGRY REMIX, agency BBDO Russia group, Russia

Web banners

Silver

entry World Cup Draw Hijack, agency MullenLowe Moscow, Russia

 

Integrated digital campaign

Silver

entry SNICKERS “WHAT THE FAIL AWARDS, agency BBDO Russia group, Russia

 

Viral campaign

Gold

entry Flying Hammock, agency Leavingstone, Georgia

https://www.youtube.com/embed/Q7IuxJl9NAw?rel=0&showinfo=0

 

Bronze

entry How Kaspersky has created a pig squeal?, agency GREAT, Russia

Social

Silver

entry #1917LIVE: What if Twitter existed 100 years ago?, RT, Russia

 

Bronze

entry Beyond The Capitals, agency SLAVA, Russia

entry Twitch Goal Celebrator, agency Red Keds, Russia

 

Shortlist

entry Love Stories, agency Voskhod, Russia

Branded tech and innovations

Silver

entry Twitch Goal Celebrator, agency Red Keds, Russia [moved from D2 Interactive projects]

 

MOBILE

Games

Shortlist

entry RUNTOSCROLL, agency Friends Moscow, Russia

 

Bot usage

Gold

entry Adopt a sticker, agency Possible Moscow, Russia

https://vimeo.com/262525799/795ac020d0

 

AR / VR

Gold

entry Enter The HuMachine, agency Possible Group, Russia

https://vimeo.com/262519367

 

CREATIVE DATA

Data driven targeting

Gold

entry Dry Shampoo, agency Initiative Russia, Russia

https://vimeo.com/240387077

 

Use of real-time data

Shortlist

entry Dry Shampoo, agency Initiative Russia, Russia

entry World Cup Draw Hijack, agency MullenLowe Moscow, Russia

 

SOCIAL ADVERTISING

Socially-oriented film

Bronze

entry LOVE, agency GOODMEDIA, Ukraine

 

Shortlist

entry Being an adult, agency Jack Lytkin prod., Belarus

entry Children protecting adults, agency Mozga Studio, Russia

entry Daughter, agency STRANA media team, Kazakhstan

entry New Year’s story, agency IQ HARVEST, Russia

Socially-oriented print

Bronze

entry Grape, agency ABK, Georgia

 

Shortlist

entry Marriage from series Dreams, agency Salmon Graphics, Belarus

entry Music Piracy, agency ABK, Georgia

entry Room for rent, General Administration for Traffic Safety of Ministry of Internal Affairs, Belarus

 

Socially-oriented project / campaign

Gold

entry Pay for Peaceful Sleep, agency Agama Digital Group, Ukraine

https://www.youtube.com/embed/miE_5uakn3o

 

Silver

entry 1st Grrrade, agency BBDO Russia group, Russia

entry Vulnerability Index, agency Action, Russia

 

Bronze

entry OAR, agency DDVB, Russia

 

Shortlist

entry Adopt a sticker, agency Possible Moscow, Russia

entry Breaking Point, agency e:mg, Russia

entry Safe refill, agency AIDA PIONEER branding & creative, Belarus

entry The cart crash, agency Geometry Global, Romania

 

The special award for national identity:

entry Year of the Homeplace, ONT, Belarus

 

MASS MEDIA PRIZE

 

Gold

entry Grannies, agency Salmon Graphics, Belarus

entry What tankers talk about, MCS Wargaming, Belarus

entry Year in Search 2017, agency SLAVA, Russia

entry Gryazino running club, agency MORE (BBDO Group), Russia